Everyone's Smithsonian

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A presentation for the Smithsonian Institution on designing multi-platform museum experiences. Offered on May 18, 2009 by Nina Simon of Museum 2.0.

A presentation for the Smithsonian Institution on designing multi-platform museum experiences. Offered on May 18, 2009 by Nina Simon of Museum 2.0.

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  • 1. everyone’s smithsonian the multi-platform museum nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter
  • 2. the plan defining social platforms enabling the human connection evaluating the institutional role putting it together in action
  • 3. we all live in a multi-platform world external museum social events & exhibits word of mouth festivals programs cellphones radio email television website photo-sharing newspaper blogs online media social networks
  • 4. and the smithsonian is heavily multi-platform research facilities folklife festival traveling exhibits magazine associates affiliates museums tours radio station programs giant X-ray telescopes TV channel conservation labs zoo libraries
  • 5. you’ve done a good job reaching out to non-traditional (but formal) platforms
  • 6. but what about the informal social platforms?
  • 7. TRADITIONAL FUTURE Authority is content provider Authority is platform provider (increase and diffuse) visitors and users powerfully extend the reach and value of museum content when given the opportunity
  • 8. what are you about? Smithsonian what will these relationships look like? what do they need? visitors
  • 9. i’ve been spying on your visitors
  • 10. they are coming to mecca
  • 11. they are overwhelmed by the options
  • 12. they are marathon mall troopers
  • 13. they think your job is cool
  • 14. they like to transgress
  • 15. they associate the smithsonian with value
  • 16. so what do they need?
  • 17. audience-specific online navigation pittsburghkids.org
  • 18. personalized entry points for trip planning ilikemuseums.com
  • 19. modular content for deep exploration
  • 20. dialogue about value Minnesota History Center Museum
  • 21. behind-the-scenes content
  • 22. connection to their other platforms Mattress Factory
  • 23. connection to their other platforms
  • 24. connection to their other platforms Chicago Children’s Museum
  • 25. connection to their other platforms
  • 26. connection to their other platforms
  • 27. connection to their other platforms “I relish the thought of a core constituency of community art-makers, curators and researchers who form a sustainer group for the museum and creative counterpoint to the 'friends' and financial sustainers, but I know many art museum workers would recoil in horror at the idea of being inundated by 'Sunday painters'” -Nancy Proctor, SAAM
  • 28. a human connection
  • 29. validation and recognition
  • 30. responsiveness
  • 31. enough about them, let’s talk about you
  • 32. what relationship do you want to have with visitors?
  • 33. you need an actionable mission that helps you prioritize
  • 34. and it may take more than four words...
  • 35. National Museum of Natural History Mission Statement ? xplore c an I e crets s olv ed se c an I uncove r? wh at un what mysteries We inspire curiosity, discovery, and learning what’s special about these three outcomes? in whom? what does this exclud about nature and culture e? through how do these pr ograms connect to desired ou tcomes? outstanding research, collections, exhibitions, and education. are these four the only ways? prioritized ways? where might web and gaming fit in?
  • 36. example: research platform for discovery + learning “what we found most engaging about this project was the possibility of discovering the undiscovered.” “the more we learned of individual victims, the more capable we were of understanding the magnitude of the Holocaust.”
  • 37. example: collections platform for curiosity about nature
  • 38. example: program platform for curiosity about culture
  • 39. a simple plan
  • 40. 1 / define and prioritize audiences
  • 41. 1 / define and prioritize audiences 2 / listen to what they need
  • 42. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide
  • 43. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in Exploratorium Denver Art Museum
  • 44. 1 / define and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter