Everyone's Smithsonian

everyone’s smithsonian the multi-platform museum nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter

the plan deﬁning social platforms enabling the human connection evaluating the institutional role putting it together in action

we all live in a multi-platform world external museum social events & exhibits word of mouth festivals programs cellphones radio email television website photo-sharing newspaper blogs online media social networks

and the smithsonian is heavily multi-platform research facilities folklife festival traveling exhibits magazine associates afﬁliates museums tours radio station programs giant X-ray telescopes TV channel conservation labs zoo libraries

you’ve done a good job reaching out to non-traditional (but formal) platforms

but what about the informal social platforms?

TRADITIONAL FUTURE Authority is content provider Authority is platform provider (increase and diffuse) visitors and users powerfully extend the reach and value of museum content when given the opportunity

what are you about? Smithsonian what will these relationships look like? what do they need? visitors

i’ve been spying on your visitors

they are coming to mecca

they are overwhelmed by the options

they are marathon mall troopers

they think your job is cool

they like to transgress

they associate the smithsonian with value

so what do they need?

audience-speciﬁc online navigation pittsburghkids.org

personalized entry points for trip planning ilikemuseums.com

modular content for deep exploration

dialogue about value Minnesota History Center Museum

behind-the-scenes content

connection to their other platforms Mattress Factory

connection to their other platforms

connection to their other platforms Chicago Children’s Museum

connection to their other platforms

connection to their other platforms “I relish the thought of a core constituency of community art-makers, curators and researchers who form a sustainer group for the museum and creative counterpoint to the 'friends' and ﬁnancial sustainers, but I know many art museum workers would recoil in horror at the idea of being inundated by 'Sunday painters'” -Nancy Proctor, SAAM

a human connection

validation and recognition

responsiveness

enough about them, let’s talk about you

what relationship do you want to have with visitors?

you need an actionable mission that helps you prioritize

and it may take more than four words...

National Museum of Natural History Mission Statement ? xplore c an I e crets s olv ed se c an I uncove r? wh at un what mysteries We inspire curiosity, discovery, and learning what’s special about these three outcomes? in whom? what does this exclud about nature and culture e? through how do these pr ograms connect to desired ou tcomes? outstanding research, collections, exhibitions, and education. are these four the only ways? prioritized ways? where might web and gaming fit in?

example: research platform for discovery + learning “what we found most engaging about this project was the possibility of discovering the undiscovered.” “the more we learned of individual victims, the more capable we were of understanding the magnitude of the Holocaust.”

example: collections platform for curiosity about nature

example: program platform for curiosity about culture

a simple plan

1 / deﬁne and prioritize audiences

1 / deﬁne and prioritize audiences 2 / listen to what they need

1 / deﬁne and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide

1 / deﬁne and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in Exploratorium Denver Art Museum

1 / deﬁne and prioritize audiences 2 / listen to what they need 3 / connect it to something on-mission that you can provide 4 / jump in nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter

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Everyone's Smithsonian

by Nina Simon

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