Engaging Museum Audiences Seminar

engaging museum audiences a workshop nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/engagenz

where i live

what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation

what i dream about the participatory museum is a place where visitors can create, share, and connect with each other around content.

there are lots of ways people participate in museums... Exploratorium Denver Art Museum International Spy Museum

and sometimes, they’re more engaged than others. Tropenmuseum Chicago Children’s Museum

today, we’re going to focus on social engagement Ontario Science Centre Chicago History Museum SFMOMA and the social technology that supports it

what is social technology? tools that enable people to create, share, and connect with each other youtube overplot postsecret

that can mean... Stanford Art Center upper: justletters Facebook lower: Science Museum of Minnesota

and it requires some changes old relationship new relationships Authority is content provider Authority is platform provider

it’s not for everything participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

why would you want to do this? participation does ﬁve things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice

why would you want to do this? to deliver personal relevance London Science Museum

why would you want to do this? to celebrate and network diverse visitors’ voices Minnesota History Center

why would you want to do this? to deliver dynamic content and experiences Keramiekmuseum Princessehof

why would you want to do this? to encourage interpersonal dialogue University of Washington

why would you want to do this? to support collaborative, creative practice Victoria and Albert Museum

how do the best ones work?

so how can you do it well? what are MUSEUM you about? what will these relationships look like? what do they need? visitors

seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars + free2choose 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

seven techniques for participatory engagement 1. be personal / i like museums + signtiﬁc 2. be creative / side trip + on the road 3. offer multiple engagement points / youtube 4. network the experience / facing mars 5. give people real work / children of lodz ghetto 6. be honest / tech virtual 7. connect to known frameworks / living library

ilikemuseums.com

who are you relative to the museum? self-deﬁned “you are what you do” play.signtiﬁc.org

Denver Art Museum

Lowell National Historical Park

don’t focus solely on creators... the vast majority of social media users are not creators

what makes YouTube different?

“museums that get better the more people use them.”

Ontario Science Cenre

Free2Choose, Anne Frank House

“Some of the most frequently asked questions were 'Do you have to be a bastard to get a job like yours?'”

what’s your idea?

contact me anytime nina@museumtwo.com http://www.museumtwo.com Slides are available here: http://bit.ly/engagenz

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Engaging Museum Audiences Seminar

by Nina Simon on Nov 25, 2009

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Engaging Museum Audiences Seminar — Presentation Transcript