BRIDGING ONSITE AND ONLINE
VISITOR EXPERIENCES
Featuring Seth! Leary, Tamara Schwarz, Rob Semper, and Nina Simon

we all live in a multi-platform world.

some institutions have capitalized on this well...
http://www.ushmm.org/genocide/take_action/

some institutions have capitalized on this well...
http://www.flickr.com/photos/getlincolnized/

some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

but we aren’t always as creative as we could be.
Aren’t there any
OTHER doors in this
place?
PRE-VISIT VISIT POST-VISIT

but we aren’t always as creative as we could be.

how, as museum experience developers,
can we bridge platforms effectively?
local event
social network
museum visit
text message
educational program
website

OUR PLAN
share quick case studies and provocations
live brainstorming on a real project from the studio audience
discussion punctuated by illustrative images

ELECTRONIC GUIDEBOOK
EXPERIMENTS
A ten-year evolution (1999-2009)
presented by Rob Semper, Exploratorium

Electronic Guidebooks

Experiments with the value of localization - 2000

Experiments with onsite vs at-home relationships - 2004

Experiments with real world technology - 2009

SCULPTURAL TRAVEL BUGS
A teen art project, involving art production and exhibition,
plus community participation
presented by Seth! Leary, NRG! Exhibits

Green materials (ceramic, found objects, recycled materials, etc.)
+ Geocaching (GPS-based game) = Traveling sculptures

Challenge One: Scale of project (a LOT of kids involved)

Challenge Two: Scope of project (numerous desired outcomes)

Successes:
A LOT of kids involved
Many community members participated
and continue to participate
Online record keeps the content/
experience available and in use
Some teen participants chose to extend
the experience on their own; change
occurred

BILL NYE’S CLIMATE LAB
An integrated exhibit and website (still in development)
presented by Tamara Schwarz, Chabot Space & Science Center

Bill nye’s climate lab

How & why do visitors move from one experience to another?

Experiences in museum settings

Same topic, different experience,
comparable quality of interaction

Science where it matters: applying it to our daily lives

Track and reward accomplishments

SEARCHING FOR SYMBIOSIS
Making decisions about what to do where
presented by Nina Simon, Museum 2.0

Our Green Trail: real-world actions, virtual world rewards
http://www.ourgreentrail.org/

Our Green Trail: how we got there...

Our Green Trail: how we got there...

Giskin Anomaly: cellphone interactions in physical spaces
http://www.flickr.com/photos/nathaninsandiego/3465762639/

Giskin Anomaly: what we’re planning
find the
symbol
call the
number
jump into
the story
(keep in touch online)

LET’S DO IT.

If you want to follow up with us...
Seth! Leary - seth@nrg-exhibits.com
Tamara Schwarz - tschwarz@chabotspace.org
Rob Semper - rsemper@exploratorium.edu
Nina Simon - nina@museumtwo.com
slides are posted at http://bit.ly/astconline