we all live in a multi-platform world...




slides at: http://bit.ly/TAMnina2   MUSEUM 2.0
and our institutions are multi-platform, too.

  external        museum             social
 events &
                  exh...
some institutions have capitalized on this well...




                           http://www.vam.ac.uk/collections/textile...
some institutions have capitalized on this well...




                           http://www.vam.ac.uk/collections/textile...
some institutions have capitalized on this well...




                           http://www.vam.ac.uk/collections/textile...
but we aren’t always as creative as we could be.

                                      Aren’t there any
                 ...
how, as museum experience developers,
  can we bridge platforms effectively?

       local event

     social network

 mu...
a brilliant evil example
three techniques


✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide ...
three techniques


✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide ...
what do people already do on the web?




the vast majority of social media users are not creators
what makes YouTube different?
Denver Community Museum
three techniques


✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide ...
Where will this photograph go?
YouTube       MySpace


          Twitter
recognition and validation - online




                             http://twitter.com/sixthflrmuseum
recognition and validation - online




                              http://twitter.com/sfzoo
recognition and validation - onsite
recognition and validation - beyond
what are the social objects in your institution?




                                      Experience Music Project
how do you let people share their experience?




                                  Experience Music Project
encouraging sharing




                      SFMOMA
encouraging sharing




                      SFMOMA
three techniques


✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide ...
online entry points
ilikemuseums.com
http://www.pittsburghkids.org/
online follow-up
connection to their other platforms
Take Action at the US Holocaust Memorial Museum




                                  http://www.ushmm.org/genocide/take_a...
is the online follow-up a dead-end?
increased engagement onsite leads to more
            engagement online




          85% take home their building permit
...
followup need not be online to be effective




                                  Chicago Children’s Museum
Bridging Online/Onsite Experiences in Museums (2010 edition)
Bridging Online/Onsite Experiences in Museums (2010 edition)
Bridging Online/Onsite Experiences in Museums (2010 edition)
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Bridging Online/Onsite Experiences in Museums (2010 edition)

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A presentation for the Texas Association of Museums 2010 on designing multi-platform content experiences for museum visitors. Presented by Nina Simon of Museum 2.0.

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Bridging Online/Onsite Experiences in Museums (2010 edition)

  1. 1. we all live in a multi-platform world... slides at: http://bit.ly/TAMnina2 MUSEUM 2.0
  2. 2. and our institutions are multi-platform, too. external museum social events & exhibits word of mouth festivals programs cellphones radio email television website photo-sharing newspaper blogs online media social networks
  3. 3. some institutions have capitalized on this well... http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  4. 4. some institutions have capitalized on this well... http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  5. 5. some institutions have capitalized on this well... http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  6. 6. but we aren’t always as creative as we could be. Aren’t there any OTHER doors in this place? PRE-VISIT VISIT POST-VISIT
  7. 7. how, as museum experience developers, can we bridge platforms effectively? local event social network museum visit text message educational program website
  8. 8. a brilliant evil example
  9. 9. three techniques ✴invite people to participate in multiple ways ✴celebrate and capitalize on visitors’ actions ✴provide audience-centered entry points and followup
  10. 10. three techniques ✴invite people to participate in multiple ways ✴celebrate and capitalize on visitors’ actions ✴provide audience-centered entry points and followup
  11. 11. what do people already do on the web? the vast majority of social media users are not creators
  12. 12. what makes YouTube different?
  13. 13. Denver Community Museum
  14. 14. three techniques ✴invite people to participate in multiple ways ✴celebrate and capitalize on visitors’ actions ✴provide audience-centered entry points and followup
  15. 15. Where will this photograph go?
  16. 16. YouTube MySpace Twitter
  17. 17. recognition and validation - online http://twitter.com/sixthflrmuseum
  18. 18. recognition and validation - online http://twitter.com/sfzoo
  19. 19. recognition and validation - onsite
  20. 20. recognition and validation - beyond
  21. 21. what are the social objects in your institution? Experience Music Project
  22. 22. how do you let people share their experience? Experience Music Project
  23. 23. encouraging sharing SFMOMA
  24. 24. encouraging sharing SFMOMA
  25. 25. three techniques ✴invite people to participate in multiple ways ✴celebrate and capitalize on visitors’ actions ✴provide audience-centered entry points and followup
  26. 26. online entry points
  27. 27. ilikemuseums.com
  28. 28. http://www.pittsburghkids.org/
  29. 29. online follow-up
  30. 30. connection to their other platforms
  31. 31. Take Action at the US Holocaust Memorial Museum http://www.ushmm.org/genocide/take_action/
  32. 32. is the online follow-up a dead-end?
  33. 33. increased engagement onsite leads to more engagement online 85% take home their building permit 31% access the content again from home
  34. 34. followup need not be online to be effective Chicago Children’s Museum

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