Making of SLOVENIA VODKA for SKOJ
SLOVENIA VODKA is a new ultra premium vodka brand. Distilled from winter wheat with a whisper of the finest Slovenian buckwheat for smoothness. It draws its crystal clear water from the Slovenian Alps, making it the vodka that ignites your passion. SLOVENIA VODKA was awarded a Gold medal in the 2013 SIP Awards Vodka Category, International Spirits Competition, judged by consumers, on August 8, 2013, as well as a Platinum Medal for Individual Package Design. SLOVENIA VODKA was awarded a Double Gold medal in the Fifty Best Imported Vodkas Competition on May 6, 2013; and while still two weeks away from its New York launch date, was awarded a Gold Medal at the 2013 San Francisco World Spirits Competition on March 24, 2013 against a field of more than 1,400 spirits. Additionally, SLOVENIA VODKA was given a “strong recommendation” from the 2013 Ultimate Beverage Challenge!
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Making of SLOVENIA VODKA for SKOJ
Editor's Notes
- 72 hours
- 1.277 hours or 3 and a half years of preparations
- Two markets – USA and Slovenia – first step – always in the strategy
- Four companies – four partners – Good Voda, Fructal, SteklarnaHrastnik and Feroplast
- Bottle for the US market
- Bottle for the EU market
- Three celebrities
- First shipment to US
- 4 gold medals and 1 platinum medal
- Goal … 193 countries