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Garcia, cristina 20 year mktg plan

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Transcript

  • 1. The Long and Winding Road 20 year marketing plan for trustworthy Nina
    • Nina Garcia
    • 13 October 2010
  • 2. I see the end of the road
    • My daily steps
      • Vision/Mission
      • Roles
      • 12 point plan
      • Monitoring
      • 5 Success Principles
      • After 20 years on the long and winding road
    • End in mind
  • 3. Seeing clearly
    • VISION/MISSION
      • My vision is to touch and make an impact on the lives of people by sharing my medical knowledge and skills and being a caring, loyal, and trustworthy person and future ophthalmologist.
  • 4. My daily steps to perfect vision
    • Grateful Daughter
    • Baby “Ate”
    • Loyal Girlfriend
    • Loving Mother
    • Trustworthy friend
    • Yoga Practitioner
    • Responsible Student
    • Caring Future Doctor
  • 5. Grateful Daughter
  • 6. Baby “Ate”
  • 7. Loyal Girlfriend
  • 8. Loving Mother
  • 9. Trustworthy Friend
  • 10. Yoga Practitioner
  • 11. Responsible Student
  • 12. Caring Future Doctor
  • 13.
    • I am Nina Garcia
    Knee - nya This is my brand today
  • 14.
    • I am Nina Garcia
    This is my brand today Knee - nya Jar For Gar
  • 15.
    • I am Nina Garcia
    This is my brand today Knee - nya Jar For Gar Vitamin C
  • 16. This is my brand today
    • I am Nina Garcia
    Knee - nya Jar For Gar Vitamin C Aaah
  • 17. This is my brand today
    • I am Nina Garcia = Trustworthy Ophthalmologist
  • 18. Monitoring Q24
    • Push myself to do more
    • Bad Habit check
    • Never settle
    • Save, save, save
  • 19. 5 Success Principles
    • Be Clear why you’re here – I want to be my family’s primary physician
    • Take 100% Responsibility for your life – I will stop looking for someone else to blame when things go wrong
    • Reject Rejection – ask and ask and ask until finally someone answers!
    • Transform your inner critic into your inner coach – I will think positive about myself and what I can achieve
    • Keep your eye on the prize – I want to be an ophthalmologist!
    From “The Success Principles: How to get from where You are to where you want to be” by Jack Canfield with Janet Switzer
  • 20. After 20 years on the long and winding road…
    • Here and Now
    • Old Medical Student
    • Loyal Girlfriend
    • Doting mother to my dog
    • Aspiring Ophthalmologist
    • Starting to save
    • Finding fulfillment
    • End of the Road
    • Continuing Medical Education
    • Loving Wife
    • Doting mother to my kids… and dogs
    • Successful Ophthalmologist
    • Lots of money!
    • Happy and content
  • 21. End in mind
    • Being a trustworthy person and doctor takes time, effort, and patience – hence, the long and winding road.
    • Gaining the trust of people around me opens up my relationships, as friend or doctor, to many possibilities, something I can harness for the good
    • Being an ophthalmologist will allow me to help many people save their sight. Doing so will help me earn their confidence and trust.