Introduction to Integrated Reporting for IRO's Dec 2013
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Introduction to Integrated Reporting for IRO's Dec 2013

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Nina Eisenman hosts a webinar with the IIRC’s communications director, Jonathan Labrey, as part of an initiative to educate IROs in how they can ‘uncover new ways to create value throughout their ...

Nina Eisenman hosts a webinar with the IIRC’s communications director, Jonathan Labrey, as part of an initiative to educate IROs in how they can ‘uncover new ways to create value throughout their organizations.’ The online discussion, entitled An Introduction to Integrated Reporting, will also allow IROs to ask their own questions about the framework in a Q&A with Eisenman and Labrey.

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Introduction to Integrated Reporting for IRO's Dec 2013 Introduction to Integrated Reporting for IRO's Dec 2013 Presentation Transcript

  • INTEGRATED REPORTING THE FUTURE OF CORPORATE REPORTING IS HERE Eisenman Associates Strategic Communications for Corporations Join the Conversation! 1 @eisenmandesign #IntegratedReporting
  • PRESENTERS Jonathan Labrey Communications Director International Integrated Reporting Council (IIRC) 2 Join the Conversation! @eisenmandesign #IntegratedReporting Nina Eisenman President and Creative Director Eisenman Associates Eisenman Associates Strategic Communications for Corporations
  • Does An Annual Report + a Sustainability Report = an Integrated Report ??? 3 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED VS ANNUAL + SUSTAINABILITY REPORTING Many companies include some environmental, social and governance (ESG) content in their annual reports but that doesn’t make them integrated reports 4 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • ANNUAL REPORTS 5 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • ANNUAL REPORT TO SHAREHOLDERS Overview • Principal document used by most public companies to disclose corporate information to their shareholders • A state-of-the-company report • Sometimes called the “Glossy” annual report • Must be sent to Shareholders prior to the annual meeting • Does NOT need to be filed with the SEC • Many companies now replace traditional financials with the 10-K to create a “10-K wrap” • Online versions can range from PDFs to video-enhanced micro-sites 6 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • ANNUAL REPORT ON FORM 10-K • A comprehensive overview of a publicly traded company’s business and financial condition • Includes audited financial statements • Must be filed with the SEC as per the Securities Exchange Act of 1934 • Companies can elect to send their shareholders their Form 10-K in lieu of an annual report to shareholders • Some limited environmental and other sustainability disclosure requirements 7 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • ANNUAL REPORTS Typical content Target stakeholders • CEO’s Letter to Shareholders • Shareholders, investors & analysts • Narrative content • Business partners & suppliers • At-a-Glance • Customers & consumers • Financial data & results of continuing operations • Current & prospective employees • NGOs & the local community • Market segment info • New product plans • R&D activities 8 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTS 9 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTING “Sustainability reporting encompasses an organization’s economic, environmental and social impacts with an eye toward meeting “the needs of the present without compromising the ability of future generations to meet their own needs.” —The World Commission on Environment and Development, 1987 “Non-financial reporting, also known as sustainability reporting, is the practice of measuring, disclosing, and being accountable to internal and external stakeholders for organizational performance towards the goal of sustainable development.” —Global Reporting Initiative (GRI) 10 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTING PepsiCo first included corporate responsibility content in their annual reports in the late 90s. Over time that content expanded and evolved into stand-alone sustainability reports. 11 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTS Overview Target stakeholders Environmental, social and corporate governance (ESG) • Local communities & NGOs performance goals & results • Business partners & suppliers • Many follow the GRI Framework and include a GRI Index • Media • Outside assurance is “best-practice” but not required • Customers & consumers • Current & prospective employees • Shareholders, investors & analysts • “In 2013 over half (51%) of reporting companies worldwide now include CR information in their annual financial reports compared to only 20% in 2011 and 9% in 2008.” —KPMG 2013 Survey of Corporate Responsibility Reporting 12 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTS Also called Common formats • Corporate Social Responsibility Reports (CSR) • Hard copy summary report, limited print run • Corporate Citizenship Reports • PDF of full report (only available online) • Global Citizenship Reports • PDF of summary report • Browsable online version 13 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTING: GRI The Global Reporting Initiative (GRI) (globalreporting.org) • Established in 1997 to promote sustainability reporting for public & private organizations • “Sustainability Reporting Framework” helps companies navigate the reporting process • Sustainability Reporting Guidelines (latest version G4) is GRI’s “how to” guide GRI’s VISION: A sustainable global economy where organizations manage their economic, environmental, social and governance performance and impacts responsibly, and report transparently. 14 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTS 76% 53% of the S&P 500 had some form of sustainability reporting and 36% referenced the Global Reporting Initiative (GRI) Framework in 2012.* of all companies in the S&P 500 Index published 2012/2013 sustainability reports, up dramatically from about 20% in 2011.** * IRRC Institutes’s “2013 Integrated Financial and Sustainability Reporting in the U.S.” ** G&A Institute’s “2012 Sustainability Reporting – Does it Matter?” 15 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTING: UN GLOBAL COMPACT The United Nations Global Compact (UN Global Compact) (unglobalcompact.org) The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. “The Global Corporate Sustainability Report 2013 reveals that businesses around the world are beginning to take sustainability more seriously. A look at the actions taken by the nearly 8,000 companies from 140 countries participating in the United Nations Global Compact tells a promising story.” – H.E. Ba n Ki-moon, UN Secretary-General 16 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • SUSTAINABILITY REPORTING & INVESTORS “10-Ks are filled with numbers and dollar signs. Sustainability reports are filled with photos of smiling people in international settings. I can’t use sustainability reports to conduct my financial analysis of a company.” —Research Analyst, Asset Management firm specializing in Socially Responsible Investing 17 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTING <IR> 18 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR>: IIRC The International Integrated Reporting Council (theiirc.org) • A global coalition of regulators, investors, companies, standard setters, the accounting profession and NGOs that promotes integrated reporting • Operating in 25 countries around the world • International <IR> Framework was released December 9, 2013 19 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR>: IIRC’S VISION “Our long term vision is a world in which integrated management and thinking are embedded within mainstream business practice in the public and private sectors, facilitated by <IR> as a corporate reporting norm. The cycle of integrated thinking and reporting, resulting in efficient and productive capital allocation, will act as forces for financial stability and sustainability.” – The IIRC’s Vision Statement 20 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR>: WHAT IS IT? “Integrated Reporting builds on the practice of financial reporting and ESG [sustainability] reporting. It equips companies to manage their operations, brand and reputation strategically and to manage better any risks that may compromise the long-term sustainability of the business.” – Professor Mervyn King, Chairman, IIRC and Chairman for the King Committee on Corporate Governance “An integrated report is a concise communication about how an organization’s strategy, governance, performance and prospects, in the context of its external environment, lead to the creation of value over the short, medium and long term.” “Integrated Reporting emphasizes the importance of integrated thinking within the organization.” —The International Integrated Reporting Council 21 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR>: WHO ARE INTEGRATED REPORTS FOR? “The primary purpose of an integrated report is to explain to providers of financial capital how an organization creates value over time.” Target stakeholders “An integrated report benefits all stakeholders interested in an organization’s ability to create value over time, including employees, customers, suppliers, business partners, local communities, legislators, regulators and policy makers.” • Shareholders, investors & analysts • Current & prospective employees • Customers & consumers • Suppliers & business partners • Local communities • Non-government organizations (NGOs) • Legislators, regulators and policy makers —The International Integrated Reporting Council 22 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTING: CONNECTIVITY Connectivity • Various operational units contribute to the report • Connectivity not only in reporting but in the management of the business • Better risk management • Better understanding of where value is actually generated within the business • Unlocks efficiencies “In a today’s fast changing environment, where expectation of customers are changing much more rapidly, this concept of being connected to all parts of the business, in having one cohesive story and understanding of where value is generated actually reduces those risks and enables a business to be far more flexible and responsive to the needs of its stakeholders.” – Jonathan Labrey, Communications Director, IIRC 23 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTING: EXTERNALITIES Externalities • Integrated reports measure and report on externalities • The business’ impact on the environment, society, local employee base, supply chain • The business’ role in society and if it is creating or depleting value • Reputation management “The reputation of the business holds a lot of value, and often it’s the strategic communication people who are are the guardians of that reputation. If the business is not on top of its impact, other people, NGOs, civil society, will be —often in a much more negative way. It’s far better for the business to be ahead of the story and on top of its impact than allow others to do so.” – Jonathan Labrey, Communications Director, IIRC 24 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTING: LONG TERMISM Long Termism • More holistic and balanced view of the business • Business put in the context of society and the broader economy • Allows investors a long term view of the resilience of the business “How is this business using the resource that are available to it, to protect itself, to enhance value, to manage resources including human resources, intellectual resources, and natural resources, in order to deliver value over the short, medium and long term.” – Jonathan Labrey, Communications Director, IIRC 25 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTING: STRATEGY Strategy • Integrated reporting is all about understanding and communicating the business’ strategy • All internal units aligned around a cohesive strategy “This is key for communicators—integrated reporting is all about understanding and communicating the strategy of the business and making sure that all the different elements in the business are connected to that strategy—that the reporting process is cohesive and consistent with that strategy. That is a key differentiator between integration reporting and other forms of reporting.” – Jonathan Labrey, Communications Director, IIRC 26 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> DRIVERS: INVESTORS PRI— Principles for Responsible Investment • An international network of investors • More than 1,000 signatory firms world-wide • Represents assets of over $30 trillion or ~20% of the total value of global capital markets • Signatory firms consider how portfolio companies’ financial returns are impacted by their environmental, social and corporate governance (ESG) policies • Supported by the United Nations • PRI’s Six Principles: • We will incorporate ESG issues into investment analysis and decision-making processes. • We will be active owners and incorporate ESG issues into our ownership policies and practices. • We will seek appropriate disclosure on ESG issues by the entities in which we invest. • We will promote acceptance and implementation of the Principles within the investment industry. • We will work together to enhance our effectiveness in implementing the Principles. • We will each report on our activities and progress towards implementing the Principles. 27 Join the Conversation! @eisenmandesign #IntegratedReporting Growth of the PRI Initiative Eisenman Associates Strategic Communications for Corporations
  • <IR> DRIVERS: INVESTORS US SIF Foundation—The Forum for Sustainable and Responsible Investment • Sustainable and responsible investing (SRI) accounted for 11.23% of all assets under professional management in the US at year-end 2011 • $3.74 trillion out of $33.3 trillion of investment assets is held by individuals, institutions, investment companies or money managers that practice SRI strategies • Total net assets of mutual funds that consider ESG criteria doubled to $641 billion from 2010 to 2011 • More conventional investment firms are beginning to develop SRI divisions *From the US SIF Foundation “Report on Sustainable and Responsible Investing Trends in the United States 2012” 28 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> DRIVERS: EXCHANGES The Sustainable Stock Exchange (SSE) Initiative (sseinitiative.org) • A peer-to-peer learning platform for exchanges, investors, regulators, & companies • Focused on corporate transparency, performance on ESG issues, & sustainable investment • Co-convened by the Principles for Responsible Investment, the United Nations Environment Programme Finance Initiative, and the UN Global Compact • NASDAQ is a founding signatory, driving interest in <IR> in the U.S. Sustainable Stock Exchanges Initiative “NASDAQ OMX is happy to be a founding signatory of the Sustainable Stock Exchanges commitment and will work together with the other founding signatories – BM&FBovespa, ISE, JSE and EGX – through the World Federation of Exchanges to encourage all exchanges to sign up to the new SSE commitment.” –Sandy Frucher, Vice-Chairman of NASDAQ OMX. 29 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> DRIVERS: STANDARD SETTERS The Sustainability Accounting Standards Board (sasb.org) A non-profit that provides standards for use by publicly-listed corporations in the U.S. in disclosing material sustainability issues for the benefit of investors and the public “For us the integrated report is the Form 10-K. Within the 10-K we intend to develop that language, those standards by which companies can actually disclose a more comprehensive view of their integrated performance…The laws in the US require that all material information be provided to investors and that includes material environmental and social factors.” —Jean Rogers, Executive Director and Founder, SASB 30 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> DRIVERS: REGULATORS European Union Legislative Proposal • In February 2013 the European Commission adopted a legislative proposal requiring all EU companies with more than 500 employees to disclose information on environmental, social and employee-related matters • The proposal is now with EU legislators, the European Parliament and the Council of Ministers for adoption “Europe is recovering from the worst crisis in 50 years. We need more responsible companies. Existing corporate governance principles should be more effectively implemented. Company boards should reflect gender, geographical, educational, professional and age diversity. Companies should meet their obligations towards employees, consumers, local communities and public authorities. Most importantly, the way these commitments are met should be made public and transparent. That’s why non-financial reporting is such an important issue. I am convinced this serves the interests of investors, shareholders, employees and society at large. In parallel, this is an asset for companies themselves.” – Michel Barnier, European Commissioner for the Internal Market and Services *From the US SIF Foundation “Report on Sustainable and Responsible Investing Trends in the United States 2012” 31 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> IN THE U.S. “Seven companies out of the S&P 500 included a statement on integrated financial and sustainability reporting or declared their 2012 annual financial report to also be a sustainability report. All seven used the GRI guidelines as a reference or otherwise complied with one of GRI’s most recent reporting frameworks.”* *From the IRRC Institute’s “Integrated Financial and Sustainability Reporting in the United States” April 2013 32 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR>: IIRC PILOT PROGRAMME The IIRC Pilot Programme A global Business Network of over 100 companies including: • Microsoft Corporation • PepsiCo • Prudential Financial • The Clorox Company • The Coca-Cola Company • Cliff’s Natural Resources A global Investor Network of over 35 institutional investors including: • Calvert • CFA Institute • Goldman Sachs • ING IM International • Rockefeller Financial 33 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTS THE CLOROX COMPANY About Clorox’s 2013 integrated report... “Our fiscal year 2013 report represents continued progress in integrated reporting, applying several principles from the International Integrated Reporting Council (IIRC) framework, as well as third-party assurance of key non-financial metrics as indicated with a by Ernst & Young LLP. We plan to continue issuing an integrated report annually.” Clorox won Corporate Secretary Magazine “Most Innovative Corporate Social Responsibility (CSR) Disclosure Policy” Award for its 2011 integrated report 34 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTS CLOROX: INTEGRATED BUSINESS MODEL Integrated Business Model (from the Clorox 2013 Integrated Annual Report) 35 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTS CLOROX: BUSINESS VALUE DRIVERS Operating Context: Business Value Drivers (from the Clorox 2013 Integrated Annual Report) 36 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTS CLOROX: GRI INDEX 37 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • INTEGRATED REPORTS CLOROX: EXTERNAL ASSURANCE External assurance: Y Type of Assurance Provider: Small consultancy/ boutique firm Assurance Provider: Other 38 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • IIRC’S INTERNATIONAL <IR> FRAMEWORK “I am delighted that the day has come when businesses worldwide can use the Framework as a tool for the better articulation of their strategy, and to engage investors on a more long-term journey to attract investment that will be crucial to achieving sustained, and sustainable, prosperity.” – Professor Mervyn King SC, IIRC Chairman 39 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: PRICIPLES-BASED APPROACH • Balance between flexibility and prescription • Sufficient degree of comparability across organizations • Does not prescribe specific Key Performance Indicators (KPIs) 40 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: VALUE CREATION • Increases, decreases or transformations of the capitals caused by the organization’s business activities and outputs. • For the organization itself • For others *From the IIRC International IR Framework 41 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: THE SIX CAPITALS 1. Financial capital 2. Manufactured capital 3. Intellectual capital 4. Human capital 5. Social & relationship capital 6. Natural capital *From the IIRC Consultation Draft of the International IR Framework 42 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: VALUE CREATION PROCESS The complete picture of an organization’s value creation process, showing the interaction of the Content Elements and the capitals in the context of the organization’s external environment.* *From the IIRC Consultation Draft of the International IR Framework 43 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: GUIDING PRINCIPLES Strategic focus and future orientation Connectivity of information Stakeholder relationships Consistency and comparability STRATEGY AND RESOUR CE ALLOCATION BUSINESS MODEL IV E NE SS • OPPORTUN ITIES AND R ISKS RE SP ON S Reliability and completeness PERFORMAN CE FUTURE OUTLOOK STA KE HO LD ER • CO MP AR AB ILIT Y Conciseness GOVERNAN CE ION • ORGAN IZATIONAL OVERVIEW AND EXTERNAL ENVIRONMENT T MA OR INF OF Materiality SS NE ETE PL OM DC AN ITY BIL LIA RE • CO NS IST EN CY AN D • I TY TIV • STRATEGIC FO CUS AND FUTURE ORIENTATION EC NN CO • The Guiding Principles and Content Elements* MATERIALITY AND CONCISENESS *From the IIRC Consultation Draft of the International IR Framework 44 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> FRAMEWORK: CONTENT ELEMENTS Organizational overview and external environment Governance • Performance • Outlook • Basis of presentation STRATEGY AND RESOUR CE ALLOCATION BUSINESS MODEL RE SP ON S SS NE ETE PL OM DC AN ITY BIL LIA RE OPPORTUN ITIES AND R ISKS IV E NE SS Strategy and resource allocation PERFORMAN CE FUTURE OUTLOOK STA KE HO LD ER • CO MP AR AB ILIT Y Opportunities and risks CO NS IST EN CY AN D • GOVERNAN CE ION Business model T MA OR INF OF • ORGAN IZATIONAL OVERVIEW AND EXTERNAL ENVIRONMENT I TY TIV • STRATEGIC FO CUS AND FUTURE ORIENTATION EC NN CO • The Guiding Principles and Content Elements* MATERIALITY AND CONCISENESS *From the IIRC Consultation Draft of the International IR Framework 45 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • WHO BENEFITS FROM <IR>? • Investors gain more complete information about a business’ risks and value drivers • Companies improve operational performance, breaking down of silos and reduce risk and more fully understand the material and systemic issues facing their industry, informing resource allocation strategies, higher share price, lower-share price volatility • Corporate communications professionals gain a seat at the table “Leaders in the implementation of integrated reporting will demonstrate to investors and other stakeholders that business interests are not damaged, but rather enhanced, by embracing a sustainable future.” —David Nussbaum, Chief Executive of World Wildlife Fund UK and member of the IIRC Council 46 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • <IR> CORPORATE REPORT COMPARISON Annual Report to Shareholders and/or on Form 10-K Sustainability/ CSR Reports Integrated Reports 47 Join the Conversation! Financial Results (historical) ESG Results (historical) Financial & ESG Results & Value Creation Key Drivers Target Audiences SEC Regulations Focus Legally Required Investors/Analysts, Customers/Consumers, Current/Potential Employees, Media, NGOs Yes NGOs, Communities, Customers/Consumers, Current/Potential Employees, Media, Suppliers No Investors/Analysts, Customers/Consumers, Current/Potential Employees, Media, NGOs No Stakeholder Engagement Stakeholder Engagement, Core Business Strategy Investor Demand (historical & future outlook) @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations
  • RESOURCES • For information about Eisenman Associates: www.eisenman.com • For information about the IIRC: theiirc.org • Our blog post: “Integrated Reporting, What Is It and Why Should You Care?” • IR Magazine’s article: “IIRC opens way for integrated reporting” 48 Join the Conversation! @eisenmandesign #IntegratedReporting Eisenman Associates Strategic Communications for Corporations