Asian American music artists lack media exposure and have difficulty standing out in the mainstream music industry.
This study was done to design a product showcasing Asian American music artists in a positive and empowering light – breaking preconceived stereotypes and adding diversity to the current music industry.
People ages 15-30
Asian American youth
People with interest in the music industry
People seeking to find new music artists
This project will impact Asian American music artists, the Asian American community, and the music industry in terms of creativity, innovation, and diversity.
Creative/Innovation Impact – This project will have a creative impact in the music industry by offering a unique blend of music that is rarely seen in mainstream music
Economic Impact – By adding diversity into the music market and providing people with new music, this will generate more sales. In addition, this will be targeting Asian Americans, who hold strong and often untapped economic power.
Cultural Impact – Since this project will be focused on showcasing talented Asian American music artists, the public will be exposed to a more diverse group of musicians. We seldom see Asian American artists in mainstream media, so this exposure can break stereotypes and empower people to follow their dreams.
Societal Impact – The more the general public is exposed to Asian Americans as part of our society and mainstream music, the more people will be accepting of them and not view them as “foreign”.