TapReason helps mobile applications fulfill their true potential. Building a successful app requires building a great product, but a great product alone isn’t enough. A successful app has to reach critical user mass (AKA go viral or buy users). This is where TapReason comes in. TapReason is an automated internal campaign management platform for promoting mobile apps by optimizing their viral loop.

1. ACCELERATING
MOBILE GROWTH!
Android iOS

2. DISTRIBUTION DILEMMA
PAID CAMPAIGNS
Too expensive
$1.59 $1.33 $2.16 $1.83
$2.09 $1.64$1.46 $1.26
No lasting effect
Low quality users
ORGANIC GROWTH
Domain of expertise
Time consuming
Labor intensive
Complex
Resource demanding
No proper tools

3. TapReason accelerates organic distribution
through an automatic in-app campaign
management platform, that encourages users
to virally promote the app in the most effective
manner.

4. OPTIMIZATIONS
THROUGH MACHINE LEARNING
AUTOMATED
VIRAL SHARING CAMPAIGNS
VALUE PROPOSITION
INTELLIGENT
USER ANALYTICS PLATFORM

5. 2
3
1
TapRea s on analyze s usage pat t erns,
t hrough machine learning algorit hms as
w ell as aggregat e d and app specific
insight s, t o aut omat ical l y t rigger t he
opt imal act ion, t o t he right audience
segment at t he most effect ive moment .
Tracks and measure s
t he ent ire user
acquisit io n funnel
(in and out of app ’s
bounda rie s ) .
Opt imizes effect ivenes s based on hist oric
performa nc e & acquire d experienc e .
HOW IT WORKS

6. SMART CONTROLS
Smart share bar Smart share screen Smart Popup messages

7. DASHBOARDDASHBOARD

8. A/B TESTINGA/B TESTING

9. MESSAGE CONTROLSHARED MESSAGES

10. MANUAL DEFINED TRIGGERS

11. Nimrod.e@TapReason.com
www.TapReason.com
CONTACT US

12. BASKET OF GOODS

13. analyzes
dozens of signals to predict
when your users are more
likely to go viral and asks
them to share your app at
these moments.
TIMING IS EVERYTHING

14. continuously
optimizes its results by
performing automatic
A,B,…N testing on every
visual element.
This includes: colors, texts,
icons and much more.
AUTO-OPTIMIZED

15. FULL FUNNEL MEASUREMENT
POTENTIAL IMPRESSION INTENTION SHARE REFERRAL ATTRIBUTION
No more guessing your viral metrics.
tracks and measures the entire
funnel of your app’s virality and calculates
your K-factor and viral-loop.

16. We reach the right audience with a relevant
message.
profiles your users by location,
time, device, demographics, language, usage
patterns and more.
USER PROFILING

17. With ,
you tap into a
crowd source of insights,
from dozens of apps
and millions of users,
and reach better results
faster from day one.
SHARING INSIGHTS

18. We talk to your users
in their own language.
supports
multiple languages,
cultural adjustments and
social channels.
LOCALIZATION

19. Use your own brand
look & feel to create a
continuous flow.
offers a
rich, fully customizable
“out of the box” user
experience.
FULLY CUSTOMIZABLE

20. HANGOUTS
REVIEWS
VIBER LINE WE CHAT KIK
KAKAO VKONTAKTE SMS
TWITTERWHATSAPPFACEBOOK
MULTI CHANNEL SUPPORT

21. Nimrod.e@TapReason.com
www.TapReason.com
CONTACT US