Rural Consumer

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A view towards RURAL Consumers...the way we as marketer should understand and MARKET products in the Rural Market.

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Rural Consumer

  1. 1.
  2. 2. Profile of Rural Consumer <br />Size<br />Location<br />Low Literacy<br />Rural Income<br />Rural Savings<br />Reference Groups<br />
  3. 3. Occupation<br />Media Habits<br />Brand Loyalist<br /> High Degree of Involvement<br />(Check & Re-Check)<br /> Inter-Personal Communication<br /> (Word of Mouth)<br />
  4. 4. Classification on Economic Status<br />Affluent Group<br /><ul><li>Very small
  5. 5. Luxury Items
  6. 6. Chilly Merchants & Farmers in Punjab</li></li></ul><li> Middle Class<br /><ul><li>300 million in size
  7. 7. Base of Demand
  8. 8. Jute Farmers in WB & Sugar Cane Cultivators in UP</li></ul> The Poor<br /><ul><li>250 million people
  9. 9. Very Low Purchasing Power
  10. 10. Orissa & Bihar Farmers</li></li></ul><li>Methods of Motivating Rural Consumer <br />Mass communication<br /><ul><li>Provision of right Info
  11. 11. New Products & Prevailing Rates shall be informed
  12. 12. Info to be passed through known forms of Media</li></li></ul><li>Education<br /><ul><li>Illiterate. So info abt the Goods to be purchased
  13. 13. Govt is taking steps to improve this</li></ul> Sales Force<br /><ul><li>Ultimate goal is to Sell the Product/Service or Idea in the rural market
  14. 14. Base of Demand</li></li></ul><li>Physical Distribution & Live Demonstration<br /><ul><li>Efficient & Effective Channel of Distribution
  15. 15. Need regular & Assumed calls for Timely Suppliers</li></li></ul><li>Call Box : 9833 25 24 23<br />Mail Box : nimit@outofthebox.in<br />Web Box : www.outofthebox.in<br />…Regards <br />

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