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02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
02 Roles guides play
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02 Roles guides play

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Different roles tourist guides are expected to play

Different roles tourist guides are expected to play

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  • 1. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 1 Roles guides play! Dr. Nimit Chowdhary Professor Indian Institute of Tourism and Travel Management
  • 2. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 2 “ Through interpretation, understanding; through understanding, appreciation; through
  • 3. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 3 Role of tour guide • The interpretive component • Interpretation • Five roles explored
  • 4. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 4 Principles of interpretation • Any interpretation that does not somehow relate what is being displayed or described to something within the personality or experience of the visitor will be sterile • Information is not interpretation… … however all interpretation includes information
  • 5. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 5 Principles of interpretation • Interpretation is an art, which combines many arts, whether material presented are scientific, historical or architectural. Any art is in some degree teachable. • The chief aim of interpretation is not instruction, but provocation.
  • 6. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 6 Principles of interpretation • The aim of interpretation is to present a whole rather than a part… • Interpretation is user targeted…different interpretation programmes for different user groups…
  • 7. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 7 Your role as interpreter • To assist visitor in developing a keener awareness, appreciation and understanding of the things they are visiting • To encourage thoughtful use and reasonable behaviour that minimize impact on resources and respect for host community’s sensibilities
  • 8. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 8 Your role as interpreter • To promote understanding of tourism products/ agency goals and objectives.
  • 9. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 9 5 roles of a guide • The leader • The educator • The public representative • The host • The conduit
  • 10. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 10 1. The leader • Visionary • Shows direction • Leads the group • Manages them to achieve the objectives • ‘Not the boss’ • “Not a strict disciplinarian” • “Directs” edutainment process
  • 11. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 11 1. The leader “ The measure of effectiveness of the guide is the extent to which visitors feel they are heard, and feel inspired and empowered to venture out on their own and experience new places on their own” “An effective guide create the right environment”
  • 12. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 12 1. The leader 1. The instrumental component: navigating, providing special access, shepherding, and maintaining control; and 2. The social component: tension management, integrating the group, keeping good humor and morale, and entertaining members of the tour.
  • 13. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 13 2. The educator • Tourists seek pleasure in learning about host community and its cultures and artifacts • Guide is an educator who facilitate this learning • Guides get too zealous- they become self absorbed and pedantic
  • 14. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 14 2. The educator “ Awaken peoples’ curiosity. It is enough to open minds; do not overload them. Put there just a spark. If there is some good inflammable stuff, it will catch fire”
  • 15. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 15 The education! • Cognitive – History, geography, botany, architecture, etc. • Affective – Attitude and value formation, sparking interest, emotion, special perspective, and insight • Behavioural – Group behaviour, participatory skills,
  • 16. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 16 2. The educator • Visitors often look to a guide for cues about- – Social mores, local dress, regional songs or dances, foods (how to prepare them), and etiquettes, customs and mannerism.
  • 17. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 17 3.The public relations representative • Brand ambassador • Consciously/ sub-consciously • Represent – Community – Country – Political philosophy • Should guides always present a favorable image of the region?
  • 18. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 18 4. The host • “Travel is a social occurrence” • Receives guests • Wears many hats – Companion, mediator, advocate, concierge, entertainer, raconteur, and others
  • 19. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 19 4. The host A good host – Enjoy people – Innate ability to create an environment where people feel comfortable – Know how to bring out best in people, extend a friendly hand, facilitate connections between people in a natural way – Sensitive to others’ needs
  • 20. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 20 4. The host A good host – Is relaxed with and energized by people – A passion and genuine interest in travelers, locals, and all those who partake of the experience. • ‘Star’ and ‘entertainer’ guides??
  • 21. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 21 5. The conduit • The connect between traveler, local culture and the entire travel experience • Guides facilitate (allow and encourage) the events to unfold “They are the medium rather than message” • As a conduit guide assumes all the other four roles.
  • 22. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 22 5. The conduit “Guides must subordinate themselves to the traveler and the experience” “It is the innate understanding of when to be silent, when to step back, when to encourage, when to move on”
  • 23. Tour Guiding Series Tuesday, September 10, 2013 Dr. Nimit Chowdhary 23 5. The conduit “ it is the conduit-guide who learns the most, forges the deepest bonds with people, and indeed, reaps the greatest reward from guiding, for he or she creates a multidimensional successful experience, that is greater than its sum of its parts.

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