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Web2.0 Basics

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Before the Web... …

Before the Web...
Then came the Web...
Then happened Web2.0...
How Web2.0 Got its Name
Web2.0: An Overview
Web2.0: Web as a Platform
Web2.0: Harnessing Collective Intelligence
Web2.0: Rich User Experience
Web2.0: Visual Design?
Web2.0: Design Patterns
Web2.0: What is proprietary? What is the biz model?
Web2.0: Beyond the web, beyond the community: Web3?
Web2.0: Implications for Media
Are we going into a Bubble?
Some creative Web2.0 applications?
Nimish Vohra, Regalix

Published in: Technology

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  • Amazing explanation on Web 2.0.

    Thanks for such an informative slide.

    Roy Jan
    http://be.freepolyphonicringtones.org/ http://dk.freepolyphonicringtones.org/
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  • outstanding presentation..convinced me to have a hardlook at my business model..excellent
    Teisha
    http://dashinghealth.com http://healthimplants.com
       Reply 
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  • Transcript

    • 1. Think Innovation Web2.0 Nimish Vohra | India Head, Regalix | June 2, 2009 +91 98453 34981 | Bangalore
    • 2. Before the Web…
      • … were competing computing technologies
      • … some competing OS
      • And then emerged Windows as a major Platform…
      • … with packaged software applications
      • … with tightly coupled APIs
      • … and frequent releases
    • 3. Then came the Web…
      • … with Client-Server technology
      • … and, hyper-linking
      • This saw the emergence of sites such as…
      • … Rediff, Geocities, Britannica Online, Directories (Yahoo)
      • And this was
      • … One way web or read only web
      • … Primitive interfaces (Netscape vs. IE)
      • … Taxonomy (Yahoo directory)
      • … Pull medium (sites needed to have stickiness to get users back)
    • 4. Then happened Web2.0 …
      • Blogger (read + write, comment)
      • Wikipedia (read + write, review, debate)
      • Flickr (view, upload, tag)
      • No directories: Tag content the way you want …
      • … Not taxonomy but “folksonomy”
      • … view what others have liked
      • … recommend to others, and view others’ recommendations
      • A read-write, participatory web
    • 5. How Web2.0 Got its Name
      • The concept was born at a brainstorming session between O’Reilly and MediaLive International
      • Dale Dougherty, VP O’Reilly
      • Background: Dot-com bubble had just burst
      • Companies that survived had something in common
      • Could these be called the Web2.0?
    • 6. Web2.0: An Overview
      • Strategic Positioning
        • The Web as a Platform
      • User Positioning
        • You control your own data
      • Core Competencies
        • Services, not packaged software
        • Architecture of participation
        • Harnessing collective intelligence
        • Cost-effective scalability
        • Re-mixable data sources and data transformations
        • Software above the level of a single device
    • 7. Web2.0: Web as a Platform
      • Netscape vs. Google
      • Netscape
        • Desktop application
        • Strategy: sell high-end servers running web applications
        • Tried controlling standards for displaying content
      • Google
        • Web application
        • Never packaged or sold
        • Delivered as a service, with users paying for the service, directly or indirectly
    • 8. Web2.0: Web as a Platform
      • DoubleClick vs. Overture, AdSense
      • DoubleClick
        • Is a web service (like Google)…
        • … but is not participatory
        • Advertisers call the shots, and not users
        • Bulky, contractual placements of ads on large sites, for large advertisers
      • Overture, AdSense
        • Any small advertiser can place an ad in any small site
        • They serviced the long-tail
      • Leverage customer self service to reach out to the entire web, not just the head, but the long tail too
    • 9. Web2.0: Harnessing Collective Intelligence
      • Hyperlinking: Sites are bound to the structure of the web by links
      • Google’s breakthrough in search – PageRank – uses link structure rather than type of content to provide search results
      • Ebay – a collective activity of it’s users. Ebay grows as activity grows. Ebay, only provides a platform
      • Amazon – sells the same products as its competitors. But they have higher user participation – reviews, different ways of interacting, user activity produces better results
    • 10. Web2.0: Harnessing Collective Intelligence Companies that have extended the above concepts
      • Wikipedia – an online encyclopedia: Radical change in the dynamics of content creation. Trust.
      • Del.icio.us, Flickr – pioneered “folksonomy” (in contrast to taxonomy) – collaborative categorization.
      • Cloudmark – spam filtering, by aggregation of individual decisions
      • Linux, MySQL, Perl, PHP, on which most of the web runs, is relies on open-source – collective, net-enabled intelligence
      • Blogging
        • Usable technology (easy to publish own content, rather than using HTML or CMS)
        • RSS – unique content delivery mechanism. Converts a pull medium to a push medium
        • Bloggers, as the most prolific and timely linkers, have a major role in shaping search results
    • 11. Web2.0: Rich User Experience
      • Applet (1992)
      • Java delivered Applet (1995)
      • Macromedia’s Flash based “Rich Internet Applications”, many years ago
      • Full scale applications happened only with Gmail
      • Technology that Google used was termed AJAX, which is a collection of
        • XHTML, CSS
        • DOM
        • XML, XSLT
        • XMLHttpRequest
        • Javascript, to bind everything together
    • 12. Web2.0: Visual Design?
      • Very user friendly
      • Feature rich
      • People are not shy to use color
      • But lots of white
      • More text than images
      • Logos are rounded, colorful, playful?
      • Again, very usable
    • 13. Web2.0: Design Patterns
      • Long Tail : Small sites make up bulk of the internet’s content. Leverage customer self service and automatic data management
      • Data is important: Try and create a unique hard to replicate data
      • Users add value: In form of data (reviews, original content), behavior
      • Self-learning apps: Applications should be intelligent enough to gather user behavior (top 10 views, highest clicks, etc)
      • Rights reserved?: Benefits come from collective adoption and not restriction.
      • Always a Beta?: On the web one does not need to have software releases. Change as often, if you improving the experience
    • 14. Web2.0: What is proprietary? What is the biz model?
      • Desktop applications were, now they are open source.
      • Web applications were (advanced mail, etc), now they are not
      • If for a news company, news is not copyrighted, and is freely distributable, how does the news company make money?
      • For some companies, such as MapQuest, it would be data they can license. Companies like Google are already giving this data out freely.
      • So in the end, it is not products, not services, not data. It is the amount of traffic you can garner. More traffic could mean more revenue opportunities in terms of ads.
    • 15. Web2.0: Beyond the web, beyond the community: Web3?
      • Making it collaborative .
      • Making it a web enabled service.
      • Moving completely away from the desktop storage
      • Moving away from desktop applications.
      • Web3 – some thoughts: All pervasive, always on. For the businesses.
    • 16. Web2.0: Implications for Media
      • Publishers now no longer leverage all the content
      • It is now easy to create content (Blogs)
      • It is now easy to distribute content (RSS, feed-readers)
    • 17. Web2.0: Are we going into a Bubble?
      • Yes! There is a lot of frenzy to innovate.
      • And lot of money to back it with.
      • And some of the applications don’t really make any sense! E.g., myLot. To me, even MySpace does not make much sense, when compared to Orkut!
      • But again, innovation never goes waste
      • Finally, you are safe if you are thinking about the user, have a clear reasoning of how this is useful. Don’t be a part of the fad
    • 18. Web2.0: Some creative Web2.0 applications?
      • Zopa: Taking money lending to the masses
      • Zimbra: Messaging and collaboration
      • Tictrac: Online time tracking
      • World66: A wiki on Travel
      • NetworthIQ: Track your networth online
      • OpenID: Single identity across all applications
      • Foldershare: Keep your files online
      • HousingMaps: Craigslist + GoogleMaps: A mashup
    • 19. Thank You!
      • A journey of a thousand miles begins with a single step.
      • Chinese Proverb
      • Nimish Vohra
      • India Head, Regalix
      • +91 98453 34981 | Bangalore