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Web2.0 Basics
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Web2.0 Basics

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Before the Web... ...

Before the Web...
Then came the Web...
Then happened Web2.0...
How Web2.0 Got its Name
Web2.0: An Overview
Web2.0: Web as a Platform
Web2.0: Harnessing Collective Intelligence
Web2.0: Rich User Experience
Web2.0: Visual Design?
Web2.0: Design Patterns
Web2.0: What is proprietary? What is the biz model?
Web2.0: Beyond the web, beyond the community: Web3?
Web2.0: Implications for Media
Are we going into a Bubble?
Some creative Web2.0 applications?
Nimish Vohra, Regalix

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  • Amazing explanation on Web 2.0.

    Thanks for such an informative slide.

    Roy Jan
    http://be.freepolyphonicringtones.org/ http://dk.freepolyphonicringtones.org/
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  • outstanding presentation..convinced me to have a hardlook at my business model..excellent
    Teisha
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Web2.0 Basics Web2.0 Basics Presentation Transcript

  • Think Innovation Web2.0 Nimish Vohra | India Head, Regalix | June 2, 2009 +91 98453 34981 | Bangalore
  • Before the Web…
    • … were competing computing technologies
    • … some competing OS
    • And then emerged Windows as a major Platform…
    • … with packaged software applications
    • … with tightly coupled APIs
    • … and frequent releases
  • Then came the Web…
    • … with Client-Server technology
    • … and, hyper-linking
    • This saw the emergence of sites such as…
    • … Rediff, Geocities, Britannica Online, Directories (Yahoo)
    • And this was
    • … One way web or read only web
    • … Primitive interfaces (Netscape vs. IE)
    • … Taxonomy (Yahoo directory)
    • … Pull medium (sites needed to have stickiness to get users back)
  • Then happened Web2.0 …
    • Blogger (read + write, comment)
    • Wikipedia (read + write, review, debate)
    • Flickr (view, upload, tag)
    • No directories: Tag content the way you want …
    • … Not taxonomy but “folksonomy”
    • … view what others have liked
    • … recommend to others, and view others’ recommendations
    • A read-write, participatory web
  • How Web2.0 Got its Name
    • The concept was born at a brainstorming session between O’Reilly and MediaLive International
    • Dale Dougherty, VP O’Reilly
    • Background: Dot-com bubble had just burst
    • Companies that survived had something in common
    • Could these be called the Web2.0?
  • Web2.0: An Overview
    • Strategic Positioning
      • The Web as a Platform
    • User Positioning
      • You control your own data
    • Core Competencies
      • Services, not packaged software
      • Architecture of participation
      • Harnessing collective intelligence
      • Cost-effective scalability
      • Re-mixable data sources and data transformations
      • Software above the level of a single device
  • Web2.0: Web as a Platform
    • Netscape vs. Google
    • Netscape
      • Desktop application
      • Strategy: sell high-end servers running web applications
      • Tried controlling standards for displaying content
    • Google
      • Web application
      • Never packaged or sold
      • Delivered as a service, with users paying for the service, directly or indirectly
  • Web2.0: Web as a Platform
    • DoubleClick vs. Overture, AdSense
    • DoubleClick
      • Is a web service (like Google)…
      • … but is not participatory
      • Advertisers call the shots, and not users
      • Bulky, contractual placements of ads on large sites, for large advertisers
    • Overture, AdSense
      • Any small advertiser can place an ad in any small site
      • They serviced the long-tail
    • Leverage customer self service to reach out to the entire web, not just the head, but the long tail too
  • Web2.0: Harnessing Collective Intelligence
    • Hyperlinking: Sites are bound to the structure of the web by links
    • Google’s breakthrough in search – PageRank – uses link structure rather than type of content to provide search results
    • Ebay – a collective activity of it’s users. Ebay grows as activity grows. Ebay, only provides a platform
    • Amazon – sells the same products as its competitors. But they have higher user participation – reviews, different ways of interacting, user activity produces better results
  • Web2.0: Harnessing Collective Intelligence Companies that have extended the above concepts
    • Wikipedia – an online encyclopedia: Radical change in the dynamics of content creation. Trust.
    • Del.icio.us, Flickr – pioneered “folksonomy” (in contrast to taxonomy) – collaborative categorization.
    • Cloudmark – spam filtering, by aggregation of individual decisions
    • Linux, MySQL, Perl, PHP, on which most of the web runs, is relies on open-source – collective, net-enabled intelligence
    • Blogging
      • Usable technology (easy to publish own content, rather than using HTML or CMS)
      • RSS – unique content delivery mechanism. Converts a pull medium to a push medium
      • Bloggers, as the most prolific and timely linkers, have a major role in shaping search results
  • Web2.0: Rich User Experience
    • Applet (1992)
    • Java delivered Applet (1995)
    • Macromedia’s Flash based “Rich Internet Applications”, many years ago
    • Full scale applications happened only with Gmail
    • Technology that Google used was termed AJAX, which is a collection of
      • XHTML, CSS
      • DOM
      • XML, XSLT
      • XMLHttpRequest
      • Javascript, to bind everything together
  • Web2.0: Visual Design?
    • Very user friendly
    • Feature rich
    • People are not shy to use color
    • But lots of white
    • More text than images
    • Logos are rounded, colorful, playful?
    • Again, very usable
  • Web2.0: Design Patterns
    • Long Tail : Small sites make up bulk of the internet’s content. Leverage customer self service and automatic data management
    • Data is important: Try and create a unique hard to replicate data
    • Users add value: In form of data (reviews, original content), behavior
    • Self-learning apps: Applications should be intelligent enough to gather user behavior (top 10 views, highest clicks, etc)
    • Rights reserved?: Benefits come from collective adoption and not restriction.
    • Always a Beta?: On the web one does not need to have software releases. Change as often, if you improving the experience
  • Web2.0: What is proprietary? What is the biz model?
    • Desktop applications were, now they are open source.
    • Web applications were (advanced mail, etc), now they are not
    • If for a news company, news is not copyrighted, and is freely distributable, how does the news company make money?
    • For some companies, such as MapQuest, it would be data they can license. Companies like Google are already giving this data out freely.
    • So in the end, it is not products, not services, not data. It is the amount of traffic you can garner. More traffic could mean more revenue opportunities in terms of ads.
  • Web2.0: Beyond the web, beyond the community: Web3?
    • Making it collaborative .
    • Making it a web enabled service.
    • Moving completely away from the desktop storage
    • Moving away from desktop applications.
    • Web3 – some thoughts: All pervasive, always on. For the businesses.
  • Web2.0: Implications for Media
    • Publishers now no longer leverage all the content
    • It is now easy to create content (Blogs)
    • It is now easy to distribute content (RSS, feed-readers)
  • Web2.0: Are we going into a Bubble?
    • Yes! There is a lot of frenzy to innovate.
    • And lot of money to back it with.
    • And some of the applications don’t really make any sense! E.g., myLot. To me, even MySpace does not make much sense, when compared to Orkut!
    • But again, innovation never goes waste
    • Finally, you are safe if you are thinking about the user, have a clear reasoning of how this is useful. Don’t be a part of the fad
  • Web2.0: Some creative Web2.0 applications?
    • Zopa: Taking money lending to the masses
    • Zimbra: Messaging and collaboration
    • Tictrac: Online time tracking
    • World66: A wiki on Travel
    • NetworthIQ: Track your networth online
    • OpenID: Single identity across all applications
    • Foldershare: Keep your files online
    • HousingMaps: Craigslist + GoogleMaps: A mashup
  • Thank You!
    • A journey of a thousand miles begins with a single step.
    • Chinese Proverb
    • Nimish Vohra
    • India Head, Regalix
    • +91 98453 34981 | Bangalore