Establishing Qualitative Criteria for IA and UX in One Fell Swoop -- How to Conduct a Card Sort with Storytelling

enough for solid categories plus criteria for UX - visual, content, features, etc. Elements of User Experience diagram © Jesse James Garrett

goal is solid categories that make sense to users
15+ participants
Photo: http://www.flickr.com/photos/dennissylvesterhurd/

fewer participants fewer items/less depth careful Q&A

enough for solid categories, usability red flags inform UX at high and low levels

Specifics

most helpful when:

5-12 participants < 30 cards ~ 4 questions

Results – limited quantitative data

Results – quotes

Results – stories of use

Results – specific issues

What do you want to learn?

Candidates for card terms

Write the questions that will use the cards. We typically ask:

Write questions that invite stories

Results – insights and implications

the current site is failing to provide contact information for making an appointment, which is the number one reason people visit the site as soon as the “barrier” is broken, students are happy with the services perception gap: students perceive the MIT Medical is slow, but it is fast and effective content and ui: contact information must be readily apparent - especially how to make an appointment Different audiences have different perceptions: Medical needs to work to overcome student perceptions, but faculty and staff are content students perceive MIT Medical as slow to respond

the site is failing to explain plans adequately some deadlines are really important content: crucial content needs to speak to an audience not familiar with US plans and terminology feature: maybe a way to compare plans would help ui/visual: key dates need to be super obvious content on the site needs to address users and influencers

Results – scenarios of use

Results – wireframe/schematics

Results – site map

Special cases

Any questions? - Thank you for letting us tell our story! www.nimblepartners.com [email_address] [email_address] A special thank you to Leah Buley at Adaptive Path who inspired us to free ourselves from the tyranny of PowerPoint bullet slides.

Establishing Qualitative Criteria for IA and UX in One Fell Swoop -- How to Conduct a Card Sort with Storytelling

by Nimble Partners on Jun 11, 2010

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