57. For youngsters- CCD a fun place where one can go anytime of the day and have fun with friends. In 2002 CCD underwent a rebranding exercise.
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61. WEAKNESS The store ownership of the company might hinder in their expansion policies Price of the products is relatively higher than brands like Java Green and McDonalds CCD cafes are small in sizes Many of the CCD stores are incurring loses due to wrong site selection (national highways)
62. OPPORTUNITIES Coffee cafe industry is one of the fastest growing industry in Asia More people like to visit CCD for informal meetings CCD has gone international , and is planning to attract many new international markets, hence gaining international recognition Changing lifestyle of youth, they like to spend time on lounging. New Products
63. THREATS Competition with other coffee cafes like Costa Coffee, Barista & Mochas. Consumer trends towards more healthy ways and away from caffeine International players like Starbucks New entrants and costs