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The People Factor

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Management workshop for North Korean professionals in Pyongyang on September 3, 2013. Ideas based on scrum, agile management, and Marshall B. Rosenberg's non-violent communication approach (NVC).

Management workshop for North Korean professionals in Pyongyang on September 3, 2013. Ideas based on scrum, agile management, and Marshall B. Rosenberg's non-violent communication approach (NVC).

Published in: Business, Health & Medicine

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  • 1. The People Factor
  • 2. Nils Weisensee • Co-Founder and General Manager of Café del Volcán, Faldas del Volcán and formerly YOMO Artisan Roast Coffee • Former Product Manager and Community Manager at The Netcircle in Shanghai • Expertise in management, business development, marketing, branding, media, communications and technology • Born in Germany, two years in the USA, five years in China
  • 3. Doing business. What’s it all about?
  • 4. 100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business. Simon Sinek
  • 5. The better a company understands the needs of its customers and employees, the more successful it will be in the long-term.
  • 6. Connection Affection / Respect / Trust Autonomy Independence / Power / Choice Purpose Reflection / Inspiration / Meaning Predictability Stability / Protection / Safety Pleasure Joy / Fun / Relaxation Based on Marshall B. Rosenberg’s Nonviolent Communication approach
  • 7. Everything we do is a strategy to fulfill a need.
  • 8. happy friendly optimistic proud excited thankful satisfied worried frustrated angry detached uncomfortable discouraged unhappy fulfilled unfulfilled
  • 9. But how?
  • 10. Customers
  • 11. Competition Product Location Price Classic sales
  • 12. Competition Product Location Price Classic sales
  • 13. Competition Product Location Price Classic sales ?
  • 14. PHYSICAL NEEDS SOCIAL NEEDS SERVICES
  • 15. What do customers want?
  • 16. Connection.
  • 17. A Company. A Friend! Who are you? What's your story? What's your history? What's your goal? Why should I care?
  • 18. Café del VolcánA Company. A Friend! Who are you? What's your story? What's your history? What's your goal? Why should I care? We’re a group of friends who created a place to share our passion and serve great coffee to all people in Shanghai.
  • 19. Practice Session 1 • Write 5 characteristics that describe your company. Example: friendly, unreliable, fun, boring, innovative. • Write 1 sentence that describes your company like a person. Example: Coca Cola is relaxed, fun and easy-going, but also big and over-weight. • If your company was a person, would you like to be friends? How could your company’s personality be improved?
  • 20. PHYSICAL NEEDS SOCIAL NEEDS SERVICE
  • 21. 21 Conclusions • A successful company has a personality, a story, a history, and a goal. • A successful company develops a connection with its customers like a friend. • Once a company builds connection, prices becomes secondary and customers become fans.
  • 22. Questions?
  • 23. Employees
  • 24. Classic management
  • 25. Classic management Plan Manage Execute
  • 26. PHYSICAL NEEDS SOCIAL NEEDS WORK
  • 27. Why is this a problem?
  • 28. CONNECTION WITH CUSTOMERS FRIENDLINESS HONESTY HAPPINESS PASSION RESPECT ✔
  • 29. INEFFICIENCY LACK OF PURPOSE LACK OF TRUST LACK OF INNOVATION LACK OF AUTONOMY LACK OF RESPECT ✘
  • 30. So, what do employees need?
  • 31. Connection. Purpose. Autonomy. Predictability. Pleasure.
  • 32. Connection: Small teams
  • 33. Purpose: Clear goals High Priority Goal 1 Goal 2 Goal 3 Medium Priority Goal 4 Goal 5 Goal 6 Low Priority Goal 7 Goal 8 Goal 9
  • 34. Autonomy: Time to think High Priority Goal 1 Goal 2 Goal 3 Medium Priority Goal 4 Goal 5 Goal 6 Low Priority Goal 7 Goal 8 Goal 9 ? ? ? ?
  • 35. Predictability: Transparent reviews ✔ ✔ ✔ ✔ ✔ ✘ ✘ ✘ ✔ High Priority Goal 1 Goal 2 Goal 3 Medium Priority Goal 4 Goal 5 Goal 6 Low Priority Goal 7 Goal 8 Goal 9
  • 36. Pleasure: Celebration of achievement ✔ ✔ ✔ ✔ ✔ ✘ ✘ ✘ ✔ High Priority Goal 1 Goal 2 Goal 3 Medium Priority Goal 4 Goal 5 Goal 6 Low Priority Goal 7 Goal 8 Goal 9
  • 37. Small teams. Clear goals. Time to think. Transparent reviews. Celebration of achievement. Connection. Purpose. Autonomy. Predictability. Pleasure.
  • 38. Practice Session 2 • Team challenge: Which group can build the most stable paper tower? • Create two big teams (20 members) and two small teams (5 members) • You have 5 minutes to finish your tower! • What did you observe in your team?
  • 39. Conclusions • A successful company develops a personal connection with its employees. • A successful company gives autonomy to small teams, so they find purpose in their work and can develop new ideas. • A successful company sets clear goals and celebrates achievement with its employees.
  • 40. Success Failure happy friendly optimistic proud excited thankful satisfied worried frustrated angry detached uncomfortable discouraged unhappy fulfilled unfulfilled
  • 41. 100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.
  • 42. Thank you! Questions?