Seattle - Feb 26, 2013Annual MeetingStella Khaikina Irina Burmistrova Umer Razi Krishna Raditya Nils Niederheide
Annual Meeting 2013• Business Mission• Business Model• History / Milestones• Operating Business1. Company AnalysisCompany ...
Annual Meeting 20131.1 History / MilestonesCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20131.2 Business VisionWe seek to be Earth’s mostcustomer-centric companyfor four primary customer sets:con...
Annual Meeting 20131.3 Business ModelCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013Online ShopKindle DeviceMusic, Video,E-Books, SoftwareWeb Services(Cloud Computing)B2C B2C B2C & B2B1.3...
Annual Meeting 20131.3 Business ModelElectronics &General MerchandiseMedia Others34% CAGR 12% CAGR 59% CAGR32% 4%63%Compan...
Annual Meeting 20131.4 Operating BusinessCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20131.4 Operating BusinessCompany Market Strategy Future Conclusion Q&AShare $$266.84(25$February)
Annual Meeting 2013• Market Conditions• Competition• Positioning• Strategy2. Market AnalysisCompany Market Strategy Future...
Annual Meeting 20132.1 E-CommerceMarket AnalysisCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013Holiday Online Shopping Trend(Nov – Dec 2012), USA2.1 E-CommerceMarket AnalysisCompany Market Strategy ...
Annual Meeting 2013% Composition of RegionalVisitorsComScore (2011)2.1 E-CommerceCompetitors0 % 10 % 20 % 30 % 40 % 50 % 6...
Annual Meeting 20132.1 E-CommerceCompetitors
Annual Meeting 20132.1 E-CommercePerformanceHigh%Compe++on%for%Market%Share%Faster%Thinking%Faster%Response%Time%Faster%De...
Annual Meeting 20132.2 MediaMarket AnalysisCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20132.2 MediaCompany Market Strategy Future Conclusion Q&AMarket Analysis
Annual Meeting 2013• Amazon compete withNetflix in content space• E.g. Digital video bundledwith amazon membership• Just f...
Annual Meeting 2013• Apple vs. Amazon(music, eBooks & videos)• Amazon drops eBook pricesto match apple prices• E.g. James ...
Annual Meeting 20132.3 Other ServicesCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013• Fast growing Industry• Intensive Battle• Market share & Loyalty• Cost leadership• Expertise / Knowled...
Annual Meeting 20132.3 Other ServicesMarket AnalysisCompany Market Strategy Future Conclusion Q&A$250 bn
Annual Meeting 2013• Amazon.com is one of AWSs biggest users2.3 Other Services70% MS4%5%CompetitorsCompany Market Strategy...
Annual Meeting 2013• Price advantage• Advanced infrastructure & Ease of scaling operations• Part of an integrated suite of...
Annual Meeting 20132.4 Market AnalysisConclusionE&M: 2Media: 3AWS: 0E&M: 5Media: 5AWS: 5E&M: 4Media: 5AWS: 5E&M: 5Media: 5...
Annual Meeting 2013• Corporate PositioningDimensions for Harris Annual Reputation Poll2.4 Market AnalysisConclusionCompany...
Annual Meeting 20133. StrategyCost LeadershipIntegrationEconomy of ScaleInter-RelationshipsCapacity Utilization TimeCompan...
Annual Meeting 20133. StrategyCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20133. StrategyHorizontalVerticalCompany Market Strategy Future Conclusion Q&APortfolio Extension & Acquisi...
Annual Meeting 20133. StrategyHorizontalVerticalCompany Market Strategy Future Conclusion Q&AEcosystem
Annual Meeting 2013Internet /Cloud3. StrategyAppsE-BooksMusicMarketplaceCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013• Device Orientation• Consumer Culture• Differentiation• OS Business• B2B Orientation• Differentiation•...
Annual Meeting 2013• Recommendations• Data Support4. Future StrategiesCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20134. Future StrategiesCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20134. Future StrategiesCompany Market Strategy Future Conclusion Q&A
Annual Meeting 20134. Future Strategies• Cause Analysis by Segment• Sales by Segment Contributor 2011 vs 2012Million Dolla...
Annual Meeting 20134. Future StrategiesStrategicGoalsOpportunity Short Term Long TermNorthAmericaOperationExcellent &Servi...
Annual Meeting 2013MediaContributorMusicE-BookMovieMarketCompositionMarketCompositionMarketGrowth(%)AmazonMarketShareSourc...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySa...
Annual Meeting 2013Q 2 - 2013Upgrading the iOS AppsOptimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTarg...
Annual Meeting 2013MillionDollarGrowth YTD2013MarketGrowthNorthAmericaInternational11.486,25 25,00% 12,14%12.365,95 15,00%...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strate...
Annual Meeting 2013HR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyEasy to move arou...
Annual Meeting 2013Increase the Operating CostUnstable Innovation CreationHR RELATEDSTRATEGY(Embedded AmazonValue to Emplo...
Annual Meeting 2013Increase the Operating CostUnstable Innovation CreationCompared byAnnual-SalaryEmployee Level30% - 50% ...
Annual Meeting 2013HR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyInternal Efficienc...
Annual Meeting 2013StrengthenAMAZON ECOSYSTEMHR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future...
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013IntegrationNew Cloud Services5. Conclusion2013Company Market Strategy Future Conclusion Q&AShort-TermVi...
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AShort-TermViewOperating ProfitKindleEcosystem...
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AShort-TermViewOperating ProfitKindleEcosystem...
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&ALong-TermView20...• Digital Data vs.Physical ...
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AWhy invest inmarket share?
Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&A
Annual Meeting 2013Company Market Strategy Future Conclusion Q&AThank You!
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Amazon - Manager Report

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Group Presentation about Amazon simulating an annual report in front of share holders (European University, MBA Term 2-2013, Strategic Management)

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Amazon - Manager Report

  1. 1. Seattle - Feb 26, 2013Annual MeetingStella Khaikina Irina Burmistrova Umer Razi Krishna Raditya Nils Niederheide
  2. 2. Annual Meeting 2013• Business Mission• Business Model• History / Milestones• Operating Business1. Company AnalysisCompany Market Strategy Future Conclusion Q&A
  3. 3. Annual Meeting 20131.1 History / MilestonesCompany Market Strategy Future Conclusion Q&A
  4. 4. Annual Meeting 20131.2 Business VisionWe seek to be Earth’s mostcustomer-centric companyfor four primary customer sets:consumers, sellers, enterprises, andcontent creators.Company Market Strategy Future Conclusion Q&A
  5. 5. Annual Meeting 20131.3 Business ModelCompany Market Strategy Future Conclusion Q&A
  6. 6. Annual Meeting 2013Online ShopKindle DeviceMusic, Video,E-Books, SoftwareWeb Services(Cloud Computing)B2C B2C B2C & B2B1.3 Business ModelElectronics &General MerchandiseMedia OthersCompany Market Strategy Future Conclusion Q&A
  7. 7. Annual Meeting 20131.3 Business ModelElectronics &General MerchandiseMedia Others34% CAGR 12% CAGR 59% CAGR32% 4%63%Company Market Strategy Future Conclusion Q&A
  8. 8. Annual Meeting 20131.4 Operating BusinessCompany Market Strategy Future Conclusion Q&A
  9. 9. Annual Meeting 20131.4 Operating BusinessCompany Market Strategy Future Conclusion Q&AShare $$266.84(25$February)
  10. 10. Annual Meeting 2013• Market Conditions• Competition• Positioning• Strategy2. Market AnalysisCompany Market Strategy Future Conclusion Q&A
  11. 11. Annual Meeting 20132.1 E-CommerceMarket AnalysisCompany Market Strategy Future Conclusion Q&A
  12. 12. Annual Meeting 2013Holiday Online Shopping Trend(Nov – Dec 2012), USA2.1 E-CommerceMarket AnalysisCompany Market Strategy Future Conclusion Q&A
  13. 13. Annual Meeting 2013% Composition of RegionalVisitorsComScore (2011)2.1 E-CommerceCompetitors0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %14,9 %35,4 %34,6 %83,4 %32 %4,5 %26,7 %31,8 %46,9 %8,9 %29,6 %5,3 %41,1 %24,1 %11,7 %0,7 %24,9 %85,7 %8,7 %4,5 %4,0 %0,7 %8,0 %2,5 %8,6 %4,2 %2,8 %6,4 %5,6 %2,0 %Total InternetAmazon SiteseBayWalmartApple.comAlibaba.comNorth America Europe Asia Pacific MEA Latin AmericaCompany Market Strategy Future Conclusion Q&A
  14. 14. Annual Meeting 20132.1 E-CommerceCompetitors
  15. 15. Annual Meeting 20132.1 E-CommercePerformanceHigh%Compe++on%for%Market%Share%Faster%Thinking%Faster%Response%Time%Faster%Decision:Making%Faster%Development%Company Market Strategy Future Conclusion Q&A
  16. 16. Annual Meeting 20132.2 MediaMarket AnalysisCompany Market Strategy Future Conclusion Q&A
  17. 17. Annual Meeting 20132.2 MediaCompany Market Strategy Future Conclusion Q&AMarket Analysis
  18. 18. Annual Meeting 2013• Amazon compete withNetflix in content space• E.g. Digital video bundledwith amazon membership• Just for kids vs digital videoamazon membership• Offers prime subscriber $79 per year• Shares of Netflix tumbled by 6 percent2.2 MediaCompetitorsCompany Market Strategy Future Conclusion Q&A
  19. 19. Annual Meeting 2013• Apple vs. Amazon(music, eBooks & videos)• Amazon drops eBook pricesto match apple prices• E.g. James Rollins bloodlines• It costs $10.94 in kindler store• iTunes cost at $9.99• Few hours same price at both stores(kindle store & iTunes)2.2 MediaCompetitorsCompany Market Strategy Future Conclusion Q&A
  20. 20. Annual Meeting 20132.3 Other ServicesCompany Market Strategy Future Conclusion Q&A
  21. 21. Annual Meeting 2013• Fast growing Industry• Intensive Battle• Market share & Loyalty• Cost leadership• Expertise / Knowledge2.3 Other ServicesCompany Market Strategy Future Conclusion Q&A
  22. 22. Annual Meeting 20132.3 Other ServicesMarket AnalysisCompany Market Strategy Future Conclusion Q&A$250 bn
  23. 23. Annual Meeting 2013• Amazon.com is one of AWSs biggest users2.3 Other Services70% MS4%5%CompetitorsCompany Market Strategy Future Conclusion Q&A
  24. 24. Annual Meeting 2013• Price advantage• Advanced infrastructure & Ease of scaling operations• Part of an integrated suite of cloud-based products2.3 Other ServicesCompetitorsCompany Market Strategy Future Conclusion Q&A
  25. 25. Annual Meeting 20132.4 Market AnalysisConclusionE&M: 2Media: 3AWS: 0E&M: 5Media: 5AWS: 5E&M: 4Media: 5AWS: 5E&M: 5Media: 5AWS: 5E&M: 16/4 = 4Media: 18/4 = 4,5AWS: 15/4 = 3,75High competition!!!Company Market Strategy Future Conclusion Q&A
  26. 26. Annual Meeting 2013• Corporate PositioningDimensions for Harris Annual Reputation Poll2.4 Market AnalysisConclusionCompany Market Strategy Future Conclusion Q&A
  27. 27. Annual Meeting 20133. StrategyCost LeadershipIntegrationEconomy of ScaleInter-RelationshipsCapacity Utilization TimeCompany Market Strategy Future Conclusion Q&A
  28. 28. Annual Meeting 20133. StrategyCompany Market Strategy Future Conclusion Q&A
  29. 29. Annual Meeting 20133. StrategyHorizontalVerticalCompany Market Strategy Future Conclusion Q&APortfolio Extension & AcquisitionsProduction / Service ProviderKindle (Own Devices) & AWS (B2B Services)
  30. 30. Annual Meeting 20133. StrategyHorizontalVerticalCompany Market Strategy Future Conclusion Q&AEcosystem
  31. 31. Annual Meeting 2013Internet /Cloud3. StrategyAppsE-BooksMusicMarketplaceCompany Market Strategy Future Conclusion Q&A
  32. 32. Annual Meeting 2013• Device Orientation• Consumer Culture• Differentiation• OS Business• B2B Orientation• Differentiation• Software & Information• Innovative Culture• Differentiation• Ecosystem Competitors3. StrategyCompany Market Strategy Future Conclusion Q&A
  33. 33. Annual Meeting 2013• Recommendations• Data Support4. Future StrategiesCompany Market Strategy Future Conclusion Q&A
  34. 34. Annual Meeting 20134. Future StrategiesCompany Market Strategy Future Conclusion Q&A
  35. 35. Annual Meeting 20134. Future StrategiesCompany Market Strategy Future Conclusion Q&A
  36. 36. Annual Meeting 20134. Future Strategies• Cause Analysis by Segment• Sales by Segment Contributor 2011 vs 2012Million DollarMillion Dollar World Wide ContributionWorld Wide Contribution GrowthNorth America- Media- Electronic & GeneralMerchandise- Other ServiceInternational- Media- Electronic & GeneralMerchandise- Other Service2011 2012 2011 2012 2011 - 20122011 2012 2011 2012 2011 - 20127.959,00 9.189,00 16,55% 15,04% 15,45%17.315,00 23.273,00 36,02% 38,09% 34,41%1.431,00 2.351,00 2,98% 3,85% 64,29%9.820,00 10.753,00 20,43% 17,60% 9,50%11.397,00 15.355,00 23,71% 25,13% 34,73%155 172 0,32% 0,28% 10,97%FantasticGrowth !HighlyDependenton E&GMSource:Amazon Financial Report Q4 2011 and 2012Company Market Strategy Future Conclusion Q&A
  37. 37. Annual Meeting 20134. Future StrategiesStrategicGoalsOpportunity Short Term Long TermNorthAmericaOperationExcellent &ServiceInnovationGrowth Sales64.29% from“Other”SegmentOptimized thesales revenuefrom “Media”SegmentOptimized therevenue fromCloud Service &AWSInter-nationalCost Efficient &re-design cost ofsalesElectronic &Generalmerchandise is thesecond biggest WWSales Revenuecontributor 25.13%of WW SalesRevenueOptimized thesales revenuefrom “Media”SegmentOptimized therevenue fromCloud Service &AWSCompany Market Strategy Future Conclusion Q&A
  38. 38. Annual Meeting 2013MediaContributorMusicE-BookMovieMarketCompositionMarketCompositionMarketGrowth(%)AmazonMarketShareSource2012 2017MarketGrowth(%)AmazonMarketShareSource46% 40% 15% 16%Ovum GlobalAnalyst,www.hyperbot.com3% 24% 70% 56%Forrestor Research,www.seekingalpha.om50% 36% 35,2% 22%AccuStreamResearch,www.wmctv.comOptimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  39. 39. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  40. 40. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  41. 41. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  42. 42. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  43. 43. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  44. 44. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  45. 45. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  46. 46. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  47. 47. Annual Meeting 2013Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  48. 48. Annual Meeting 2013Q 2 - 2013Upgrading the iOS AppsOptimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  49. 49. Annual Meeting 2013MillionDollarGrowth YTD2013MarketGrowthNorthAmericaInternational11.486,25 25,00% 12,14%12.365,95 15,00% 13,16%Optimized salesrevenue from“Media” SegmentMarketAction /HowScheduleTargetSales Rev4.1 Future StrategySales Revenue (Short-term)Company Market Strategy Future Conclusion Q&A
  50. 50. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyPaaS is a category of Cloud Computing Service that provide a ComputingPlatform and a Solution Stack as a service.Market ShareCompany Market Strategy Future Conclusion Q&A
  51. 51. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyPaaS is a category of Cloud Computing Service that provide a ComputingPlatform and a Solution Stack as a service.Market ShareCompany Market Strategy Future Conclusion Q&A
  52. 52. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyPLATFORMHARDWARE + SOFTWARE?Market ShareCompany Market Strategy Future Conclusion Q&A
  53. 53. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyMarket ShareCompany Market Strategy Future Conclusion Q&A
  54. 54. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyHOW ?Market ShareCompany Market Strategy Future Conclusion Q&A
  55. 55. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future StrategyQ 3 - 2 0 1 3development in progressMarket ShareCompany Market Strategy Future Conclusion Q&A
  56. 56. Annual Meeting 2013Optimized therevenue fromCloud Service & AWSMarketAction /HowScheduleTargetMarketShare4.1 Future Strategy20 %of the market valueMarket ShareCompany Market Strategy Future Conclusion Q&A
  57. 57. Annual Meeting 2013HR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyEasy to move aroundamong the industryInternal EfficiencyCompany Market Strategy Future Conclusion Q&A
  58. 58. Annual Meeting 2013Increase the Operating CostUnstable Innovation CreationHR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyInternal EfficiencyCompany Market Strategy Future Conclusion Q&A
  59. 59. Annual Meeting 2013Increase the Operating CostUnstable Innovation CreationCompared byAnnual-SalaryEmployee Level30% - 50% Entry Level150% Middle Level400% Specialized / High LevelHR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyInternal EfficiencyCompany Market Strategy Future Conclusion Q&A
  60. 60. Annual Meeting 2013HR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyInternal EfficiencyCompany Market Strategy Future Conclusion Q&A
  61. 61. Annual Meeting 2013StrengthenAMAZON ECOSYSTEMHR RELATEDSTRATEGY(Embedded AmazonValue to Employee)WhyFigureBenefit4.2 Future StrategyInternal EfficiencyCompany Market Strategy Future Conclusion Q&A
  62. 62. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&A
  63. 63. Annual Meeting 2013IntegrationNew Cloud Services5. Conclusion2013Company Market Strategy Future Conclusion Q&AShort-TermViewOptimization & InternationalStrengthen Int. Market PositionIntegrationPatent for “secondary marketfor digital objects”
  64. 64. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AShort-TermViewOperating ProfitKindleEcosystem2013
  65. 65. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AShort-TermViewOperating ProfitKindleEcosystem2013
  66. 66. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&ALong-TermView20...• Digital Data vs.Physical ProductsTrends• New MarketOpportunities• Products - ServicesInternet /CloudAppsE-BooksMusicMarketplaceProd./Serv.Tech.Market
  67. 67. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&AWhy invest inmarket share?
  68. 68. Annual Meeting 20135. ConclusionCompany Market Strategy Future Conclusion Q&A
  69. 69. Annual Meeting 2013Company Market Strategy Future Conclusion Q&AThank You!

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