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Will social data eat the market research industry? A look at the opportunities and challenges of using social data.
 

Will social data eat the market research industry? A look at the opportunities and challenges of using social data.

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Presentation from Webit 2103 (http://webitcongress.com/) on the question of whether social data and the attitudinal insights that can be harvested online could disrupt the market research industry, ...

Presentation from Webit 2103 (http://webitcongress.com/) on the question of whether social data and the attitudinal insights that can be harvested online could disrupt the market research industry, covering the benefits and challenges to be overcome for widespread adoption.

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    Will social data eat the market research industry? A look at the opportunities and challenges of using social data. Will social data eat the market research industry? A look at the opportunities and challenges of using social data. Presentation Transcript