What Tools Do You Use For Product Management Discussion Notes

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    What Tools Do You Use For Product Management Discussion Notes - Presentation Transcript

    1. What Tools Do You Use For PM and Why? P-Camp 2008 Discussion Moderated by Nils Davis Director of Product Management Accept Software Thanks to all the participants in the discussion! (Notes by Nils Davis)
    2. Categories of PM Activities
      • * Marketing
      • * Requirements
      • * Collaboration
        • Working with engineering
      • * Customer feedback
        • Enhancement requests
        • Defects
      • Ideas
        • Internal
        • Customers
      • Decisions that need to be made
      • Communication management
        • Who owes me what?
        • Workflow
      • Roadmapping
      Items with *’s were prioritized higher for discussion
    3. Marketing
      • How do you get the word out about your product
        • (Sounds like product marketing)
        • Use Ad Words
      This turned out to be a short discussion
    4. Requirements
      • What are the requirements problems?
        • Always changing
        • Markets are changing
        • Changing priorities
          • Customer feedback
          • Business strategy
          • Deal of the Day
          • Funding
          • Competitors
        • Figuring out how valid the requirements are
        • Centralizing
          • Single source of truth
        • Sharing and communicating
        • Tying together reqs and UE design and technical design
        • Am I done?
    5. How Do People Manage Requirements?
      • Giant Word document
      • Giant Excel spreadsheet
      • Giant GoogleDocs
      • Wiki
        • Benefits:
          • Doesn’t have to be perfect – low friction
          • Everybody has access – more diverse inputs
          • Basecamp - comments underneath the wiki, but doesn’t change the wiki page
            • “ Meta comment level”
        • Cons
          • Can’t prioritize wiki pages
          • Hard to get QA test plans out of the wiki
            • No logical order
            • “ Depends on wiki” – if programmable, can write scripts
          • Not as authoritative as a document
          • Potential loss of control
            • Can use scripts to impose some workflow (Flexwiki)
          • Search can be a problem if wiki is large
    6. How Do People Manage Requirements?
      • Online app
        • Does both bug tracking and requirements (TargetProcess)
      • Bug tracker
        • Jira (+ Clearspace)
        • TRAC – not recommended
        • SourceForge – painful
        • Bugzilla
      • Backlog tols
        • VersionOne, Rally, Scrumworks, etc.
        • Gets very complicated
          • Four days of training and setup required
      • Living specs – prototypes
      • UML
      • Basecamp
        • Use messages for discussions
        • Also use Writeboards
          • They just accumulate and can’t be nested
    7. How Do People Manage Requirements?
      • Mindmapping
      • Omni Outliner
        • Use personally, then print out
      • Personal wiki
      • Omni Focus
      • Write on paper or whiteboard
        • Then digitize and put in repository
      • Lighthouse
        • Enables tagging
    8. Goals for Requirements Management
      • Clarity of what to do
        • Need to describe what you want to have happen
        • Be able to prioritize
      • Tie the $$ associated with the feature to the individual requirement
        • How about business objectives
      • Depends on the PM
        • Different tools fill in different areas of weaknesses
        • Memory enhancement
        • Prioritization help
      • Visibility of business side to engineering team
    9. What About Getting Ideas and Customer Feedback?
      • Goals
        • Comment: Requirements written by or developed with a customer are implicit contract
          • Reluctant to write down everything a customer wants
          • Would rather use a conversation about their products
        • “ It’s a plan, not a commitment”
        • Value of PM is taking lots of input, and synthesizing it
      • Breakdown of customer-based ideas vs. internal
      • Customer community systems?
        • Clearspace runs their own community
        • How about control?
        • Benefit if customers create their own community for you
          • GetSatisfaction – create communities for you with no commitment from you
        • Probably need 500 customers for this to work
        • Is there a relationship between the type of s/w and success of a community?
    10. Prioritization
      • Use Excel for calculating a priority based on # of customers calling in, etc.
      • Can forward emails to a certain bucket, and they review the bucket for the amount of activity
    11. Tools Used For UI Mockups
      • Omni Graffle
      • Paper – low friction
      • “ Agile usability” discussion group on Yahoo has a really long thread on usability tools
      • Visio
      • PPT 2007 with animation
      • Photoshop
      • Axure
        • Captures interactions
        • Generates HTML
        • Expensive?

    + nilsdavisnilsdavis, 2 years ago

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