Freemium: New Software Business Model
by Nilofer Merchant
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The Freemium talk was given as a keynote to the Software Summit that Macrovision ran for years. It was in the early days of companies using free as a customer acquisition strategy and business people ...
The Freemium talk was given as a keynote to the Software Summit that Macrovision ran for years. It was in the early days of companies using free as a customer acquisition strategy and business people wanted to know how to make money from free.
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