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Competitive Idea Book

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This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ...

This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.

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12 of 2 previous next

  • joelwest Joel West, Professor at Keck Graduate Institute One of the few strategy presentations that really captures the ideas of commodization — both causing it and competing with it. 3 years ago
    Are you sure you want to
  • shreebhatk Sreedhar K R, Student at Jain College Enlightening content. Especially commoditizing the luxury and luxurizing the commodity really works. Ex- consider case of Nokia and Cafe coffee day. Thank you 3 years ago
    Are you sure you want to
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