Dansk designs ltd.

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Dansk designs ltd.

  1. 1. Dansk Designs LTD. was founded in 1965. In 1st year of it’s operation sales was $1,00,000/-In 1980 Sales grew to $10,00,000/-In 1980 product catalogue listed 600 items.In 1980 Profit after tax was $ 7,50,000/-
  2. 2. Lubell (Administration, MBA’s Finance,& Manufacturing) Hired TedNierenberg (FounderPresident) Quistgaard Additional (Design Designers product)
  3. 3. “To maintain a 20% growth rate peryear in profit.”
  4. 4. DDL planned to enter a newmarket area Houseware.Assumed 3 times growth innew market
  5. 5. BurtKlapper Maria WazeterSy. Baxter
  6. 6. Jens NielsQuistgaard Refsgaard Royalty Gunnar Supplier Cryen
  7. 7. Delegation Style
  8. 8. 1.No manufacturing operations2.No research of market segment3.No standard operating procedures
  9. 9. 1.Expand market segment withnew housewares product line,Dansk Gourmet Designs Ltd2.Recruitment of formallyeducated management3.New materials andtechnology
  10. 10. 1.New suppliers for raw materials and manufacturing tohandle expansion2.Financing resource3.Rivalry among existing competitors in new pricing marketand customer segments4.Global marketplace
  11. 11. Product Designing ofDevelopment Bowls & Activity TraysPossibility of In 1980 Development Mfg. Process
  12. 12. Value Chain Analysis
  13. 13. Resource – Based ViewTangible Intangible Assets Assets Capabilities
  14. 14. No research Initiate Concentrated on a specificon customer standard buyer group in needs and operating a specific desires procedures market New divisions Top managementLook for should determine for research,different an organization’s advertising, and goals, strategysuppliers sales and design

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