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  • 1. SUBMITTED BY: Akshay Ghiya Ankit Shah Lakshay khanna Nilesh Kalmegh Omkar Banore
  • 2. SEGMENTATION
    • Geographical Presence
    • Demographic by Age
    • Behavioral Segmentation.
    • Psychological clause
    • Socio-economic
  • 3. Geographical
    • Urban:
    • Targeting urban youth with many handsets
    • Built in Mobile features like 3G,wifi,GPS, different operating systems.
    • Price range RS 1000 and above
    • Rural:
    • It has a better BRAND IMAGE in rural market
    • Samsung recently tied up with the Indian Farmers Fertilizer Co-operative (IFFCO) for rural telephony
    • Special applications for rural market
    • Hinglish Messaging
    • Price range RS 1000-5000
  • 4. Demographic-By Age Demographic -By sex
    • Males
    • All categories except Samsung Pink Phones.
    • Females
    • Specially designed Samsung Pink Phones
    • e.g  Samsung B3310 pink, F480 Tocco Pink, J700 Pink, U900 Soul Pink, L770 Pink , U600Pink, G600 Pink and F480 Tocco
    15-21 21-35 35-60 60 and above Price Rs 1000-10000 Price Rs 1000-20000 Price Rs 1000-35000 Price Rs 1000-10000 53 Handsets 68 Handsets 72 Handsets 53 Handsets
  • 5. Demographic-By Profession Labours Businessman Service class Housewives Students Price 1000-3000 Price 12000-35000 Price 1000-35000 Price 1000-5000 Price 1000-15000 18 Products 15 Products 68 products 35 products 28 products Essential Mobile range Smartphone Range All Essential Mobile Phone Essential & Multimedia Mobile range
  • 6. Socio Economic clause Low Income Middle Income Higher Income Price 1000-5000 Price 5000-15000 Price 15000-35000 35 products 48 products 11 products
  • 7. Psychological clause
    • Value
    • -Offers various operating systems like BADA, Android, Windows Mobile for customers to choose for.
    • -Excellent after sales service having service centers' in all over India.
    • - Function rich phones at low price e.g Samsung GT-3213
    • - Samsung App store.
    • Conscious
    • - Samsung has good mouth publicity
    • - They have chosen Aamir Khan as brand Ambassador to reach everyone
    • High Techno Savvy: Samsung provides latest technologies for its high techno savvy customers e.g: Samsung I9100 Galaxy S2.
    • Low Techno Savvy : Samsung provides various mobiles for low techno savvy customers like essential phones.
  • 8. BEHAVIOUR PROFILE
    • HOW LOYAL:
    • Good Brand Image from other electronic products.
    • Value for Money Products.
    • Many Service centers across India.
  • 9. Source- Voice & Data June 2011 Report Companies Revenue FY 2009-10 ( Rs Cr) Revenue FY 2010-11(Rs Cr) Growth Percentage Market share Nokia 12900 12929 0.2 39 Samsung 4700 5720 21.7 17.2 Micromax 1602 2289 42.9 6.9 Blackberry 1210 1950 61.2 5.9 LG 1600 1834 14.6 5.5 Gfive 755 1326 75.6 4 Karbon 800 1004 25.5 3 Spice 1040 920 -11.5 2.8 Max 514 745 44.9 2.2 Sony Ericssson 590 690 16.9 2.1 Others 11.4
  • 10. Total Package: Samsung Vs Nokia Product Samsung Galaxy Pro B7510 Nokia E5 Price Aug 2011 Rs 8,199 Rs 9,199 Features Interface Touch & Qwerty No Touch, Only Qwerty Display 2.8 Inch 2.36 Inch Internal Memory 512 MB 256 MB Bluetooth Version 3.o 2.o Processor 800 MHz 600 MHz Operating System Android Symbian Battery Capacity 1320 mAh 1200 mAh Self Image Brand Ambassador Amir Khan Shahrukh Khan
  • 11. Product Samsung Galaxy Pro B7510 Nokia E5 Distribution Stores Availability (Urban) All Over India All Over India Online Purchasing from Company Site Yes No Services Usual Time Taken for Replacement 25 days 30 days Service centers Less as Compare to Nokia More as compare to Samsung warranty Device 12 months 12 months Accessories 6 months 6 months Software/CDs 3 Months 3 Months Extended warranty Yes No
  • 12. Product Samsung Galaxy Pro B7510 Nokia E5 Package Content Battery Yes Yes USB cable Yes Yes Memory Card` 2 GB 2GB Mobile Charger Yes Yes Headset Yes Yes User guide Yes Yes
  • 13. Conclusion
    • The company stands on the pillars of innovation, trust and excellent customer services.
    • Wide range of products caters the needs of all segments.
  • 14.