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SPORTS BUSINESS IN INDIAECOSYSTEM, OPPORTUNITIES      AND PLAYERS
CONTENTSport Ecosystem …………………………………………… 03Sport Business Trends in India………………………. 04Gap in the Market – Opportunities ……...
Sports Ecosystem CDS Focus AREAS                  Fans                 Events          Player development           Revenu...
SPORTS BUSINESS TRENDS IN                                 INDIA • Sport business started with Paid Syndications and   play...
GAP IN THE MARKETOPPORTUNITIES    SINCE CRICKET IS THE MAJOR REVENUE    GENERATOR THERE IS A TENDENCY FOR   ORGANISATIONS ...
COMPETITION INDIAN CONTEXT   • 40+ Sports Management Organizations in       India   • Dealing in Sponsorship, Events, Medi...
COMPETITION TIER I                       Scope of Work                       •   Sponsorships                       •   At...
COMPETITION TIER II                       Scope of Work                       •   Sponsorships                       •   A...
COMPETITION TIER III        Scope of Work        •   Sports Advertising        •   Player Development        •   Sports PR...
Thank you for visiting my     presentation      Nilesh Deshmukh sportal360.com   10
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Sports business Basics in India

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Glimpse into Sports Business in india (Opportunities and major players). Please suggest other Sports Management organisations if I have missed any.

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Transcript of "Sports business Basics in India"

  1. 1. SPORTS BUSINESS IN INDIAECOSYSTEM, OPPORTUNITIES AND PLAYERS
  2. 2. CONTENTSport Ecosystem …………………………………………… 03Sport Business Trends in India………………………. 04Gap in the Market – Opportunities ………………. 05Competition Indian Context …………………………. 06Competition I ………………………………………… 07Competition Tier II ………………………………………. 08Competition Tier III ………………………………………. 09 Nilesh Deshmukh sportal360.com 2
  3. 3. Sports Ecosystem CDS Focus AREAS Fans Events Player development Revenue Streams Nilesh Deshmukh sportal360.com 3
  4. 4. SPORTS BUSINESS TRENDS IN INDIA • Sport business started with Paid Syndications and player management by PMG • World Tel redefined Sports Marketing in India • Cricket enjoys major chunk of Revenue (Cricket and anything related to the game) • IPL further set a new standard in how sports business was run – influenced by the American franchisee system • This spun off numerous Sports Marketing Companies dealing in managing cricketers • IPL gave birth to the concept of ‘Made for Television Sports’ with emphasis on League development and player development • Future trends suggest Digital, Online Media and Mobile based Sports activities will be big in the coming yearsNilesh Deshmukh sportal360.com 4
  5. 5. GAP IN THE MARKETOPPORTUNITIES SINCE CRICKET IS THE MAJOR REVENUE GENERATOR THERE IS A TENDENCY FOR ORGANISATIONS TO SWING TOWARDS THE GAME………. HAVING SAID THAT, FOOTBALL, GOLF, TENNIS AND OTHER SIMILAR SPORTS ARE PICKING UP RAPIDLY ALL THE ABOVE SPORTS CAN BE LEVERAGED FROM GRASS ROOT TO DIGITAL CONTENT OWNERSHIP OTHER SPORTS NEED TO BE EXPLORED!! Nilesh Deshmukh sportal360.com 5
  6. 6. COMPETITION INDIAN CONTEXT • 40+ Sports Management Organizations in India • Dealing in Sponsorship, Events, Media and PR • The organizations were further segregated into Tiers • Tiers decided by : 1. Organization’s List of activities 2. Organization’s presence 3. Kind of activities (Levels) The outcome of the findings was: Tier I Tier II Tier IIINilesh Deshmukh sportal360.com 6
  7. 7. COMPETITION TIER I Scope of Work • Sponsorships • Athlete Management • Events • Licensing • Syndications • In stadia Advertising • Sports Association Development • Production • PublicationNilesh Deshmukh sportal360.com 7
  8. 8. COMPETITION TIER II Scope of Work • Sponsorships • Athlete Management • Events • Syndications • Sports Association DevelopmentNilesh Deshmukh sportal360.com 8
  9. 9. COMPETITION TIER III Scope of Work • Sports Advertising • Player Development • Sports PR (Sportz Consult) • Corporate Sports (Sportz Village, Saran) • Sponsorship Management • Adventure Sports (Trizone) • Niche Sports Management (TSM, Equisport) • Player Agents (KSMN)Nilesh Deshmukh sportal360.com 9
  10. 10. Thank you for visiting my presentation Nilesh Deshmukh sportal360.com 10

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