Social  Media Management<br />&<br />Online Reputation Management <br />For the Sports and Entertainment Sector<br />Prese...
What this Presentation covers<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Sport as an (online) experience:<br />Experience is improved:<br /><ul><li>Lengthened: longer & more often
Broadened (more users)
Deepened (more types of use)</li></ul>Builds a relationship with the consumer<br />Nilesh Deshmukh - www.voxturmedia.com -...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Loyal Fans<br />Major Traditional and Online Media coverage<br />Numerous Clubs and Federations<br />High levels of fan in...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Designed to be disseminated through social interaction.<br />It uses the Internet and web based technologies to transform ...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
In the Next Presentation<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Create a buzz <br />Build ways to bring fans closer to brands<br />Create Conversations<br />Participate in conversations<...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Quick to market<br />Easy to modify<br />Lower Costs<br />Greater Interactions<br />Highly Collaborative<br />Nilesh Deshm...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Facebook – Liverpool FC<br />Twitter – Lance Armstrong / Brawn GP<br />Bebo – Torres Official page<br />Youtube – Rabobank...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
Define social networking objectives<br />Understand Target Audience and Platforms<br />Define Call to Actions<br />Set up ...
Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
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Social Media and Sports

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Social Media and Sports

  1. 1. Social Media Management<br />&<br />Online Reputation Management <br />For the Sports and Entertainment Sector<br />Presentation by: Nilesh Deshmukh<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  2. 2. What this Presentation covers<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  3. 3. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  4. 4. Sport as an (online) experience:<br />Experience is improved:<br /><ul><li>Lengthened: longer & more often
  5. 5. Broadened (more users)
  6. 6. Deepened (more types of use)</li></ul>Builds a relationship with the consumer<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  7. 7. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  8. 8. Loyal Fans<br />Major Traditional and Online Media coverage<br />Numerous Clubs and Federations<br />High levels of fan interaction<br />High level of online sports website traffic <br />Society and Vitality driven<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  9. 9. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  10. 10. Designed to be disseminated through social interaction.<br />It uses the Internet and web based technologies to transform broadcast media monologues into social media dialogues (many to many). <br />Various platforms.<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  11. 11. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  12. 12. In the Next Presentation<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  13. 13. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  14. 14. Create a buzz <br />Build ways to bring fans closer to brands<br />Create Conversations<br />Participate in conversations<br />Convert them into sales<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  15. 15. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  16. 16. Quick to market<br />Easy to modify<br />Lower Costs<br />Greater Interactions<br />Highly Collaborative<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  17. 17. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  18. 18. Facebook – Liverpool FC<br />Twitter – Lance Armstrong / Brawn GP<br />Bebo – Torres Official page<br />Youtube – Rabobank –Holland Hockey<br />Multi platform success story – WRC (Facbook, Twitter and Youtube)<br />There are niche Social network sites like – Sportegg, istadia and golf link for targeted positioning<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  19. 19. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  20. 20. Define social networking objectives<br />Understand Target Audience and Platforms<br />Define Call to Actions<br />Set up accounts, blogs, optimize them, submission and article submissions and Online PR<br />Monitor, Measure developments<br />Reporting<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  21. 21. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  22. 22. Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />
  23. 23. Services Provided<br />EDP<br />SEO<br />SOCIAL NET WORK<br />PPC<br />REP. MGT<br />BLOG OPTIMIZATION<br />FORUMS<br />COMMUNITY MGT<br />Nilesh Deshmukh - www.voxturmedia.com - nilesh@voxturmedia.com<br />

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