Managing AIBA Boxing Talent
Presentation on Global Strategy & Execution
In this Presentation
Overview of Strategy and Execution……………………….. 03
Boxing Talent & Market Due delegence...................
Boxing Talent & Market Due delegence
Boxing Talent Assessment
• Top 10 boxers from multiple categories Men and
Women
• Central Europe, Eastern Europe, United K...
0
1
2
3
4
5
No.ofBoxers
Countries
Boxers in Top 3
Global Boxing Markets (Sport popularity and sponsorship attractiveness)
USA
UK
GER UKR
RUSSIA
INDIA
Boxing Markets Global & India
Boxing in India
• Recent success of Boxing India at Olympics and Asian championships has ele...
0 1 2 3 4 5 6 7
Top 5
Top 10
Top 15
Top 20
Top 25
Top 30
Top 35
Top 40
Top 45
Top 50
Top 5 Top 10 Top 15 Top 20 Top 25 Top...
Strategy
• Promoting boxers globally
• Planning PR activities around competition Participation and
other achievements
• Brand Endor...
Creating integrated Marketing strategies for boxers at four different levels
Four pillar revenue generation plan featuring...
Execution Planning
• Execution of all marketing activities will
happen from main offices in India and UAE
• Revenue generation initiatives wi...
Endorsements
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
T...
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
• Global Endor...
• Automotive Sector
• Healthcare/Hospital
• Food (Health, Processed and Supplements)
• Nutrition (OTC drugs)
• Nutracutica...
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement Tiers
• We have iden...
Revenue Generation
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement T...
Digital Initiative
Strategic
Partnerships
in Top
Markets
Global
Endorsements
Appearances
Digital
Initiatives
Endorsement T...
Public Relations
Three way connect program for the boxers we represent :
1. Media
2. Brand
3. Consumer/Fans
We propose to ...
360 campaign
Media ConsumerBrand
Profiling Paid CoverageOne on One Commercial CSR Interaction Advocacy
Endorsements Events...
Timeline
August September October November December
Talent evaluation
Talent selection
Partner evaluation
Partner appointm...
Team Structure
AIBA
Agency 1India & UAE
Partner
Office UK
Partner
Office USA
Partner
Office
Ukraine
Partner
Office
Germany...
presentation
http://www.insportbiz.com
Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
Upcoming SlideShare
Loading in …5
×

Managing AIBA Boxing Talent Presentation on Global Strategy & Execution

391
-1

Published on

Managing AIBA Boxing Talent
Presentation on Global Strategy & Execution

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Managing AIBA Boxing Talent Presentation on Global Strategy & Execution

  1. 1. Managing AIBA Boxing Talent Presentation on Global Strategy & Execution
  2. 2. In this Presentation Overview of Strategy and Execution……………………….. 03 Boxing Talent & Market Due delegence..................... 04 Global Boxing Markets……………………………………………. 07 Boxing Markets India…………………………………………….. 08 Strategy…………………………………………………………………. 10 Execution Planning…………………………………………………. 13 Endorsements………………………………………………………… 15 Revenue Generation………………………………………………. 19 Digital Initiatives…………………………………………………….. 20 Public Relations……………………………………………………… 21 Timeline…………………………………………………………………. 23 Team Structure………………………………………………………. 24
  3. 3. Boxing Talent & Market Due delegence
  4. 4. Boxing Talent Assessment • Top 10 boxers from multiple categories Men and Women • Central Europe, Eastern Europe, United Kingdom and USA will be our major focus in terms of selection of boxers to represent • Other catchment areas are Asia, South East Asia and Central America • Emerging countries like India, China and other Eastern European nations will also be our preferred catchments of boxer representation
  5. 5. 0 1 2 3 4 5 No.ofBoxers Countries Boxers in Top 3
  6. 6. Global Boxing Markets (Sport popularity and sponsorship attractiveness) USA UK GER UKR RUSSIA INDIA
  7. 7. Boxing Markets Global & India Boxing in India • Recent success of Boxing India at Olympics and Asian championships has elevated the sport to new levels commercially • Boxers like Vijendra Singh and Mary Kom are role models for the youth • Boxing enjoys special status amongst the states in North India • Haryana, Sikkim, Delhi, Manipur are the hot beds of boxing (participation and spectators) • India’s foray in WSB with Mumbai Fighters has increased popularity of boxing in India • India has 27 boxers in Top50 Men and Women across all categories in AIBA rankings
  8. 8. 0 1 2 3 4 5 6 7 Top 5 Top 10 Top 15 Top 20 Top 25 Top 30 Top 35 Top 40 Top 45 Top 50 Top 5 Top 10 Top 15 Top 20 Top 25 Top 30 Top 35 Top 40 Top 45 Top 50 Men 0 1 2 1 1 2 1 1 0 1 Women 4 2 5 2 3 0 0 0 0 0 Indian boxers in AIBA Men v Women
  9. 9. Strategy
  10. 10. • Promoting boxers globally • Planning PR activities around competition Participation and other achievements • Brand Endorsements • Optimum utilization of Online/Digital Media to promote talent globally Objectives of our Marketing and PR initiative will lead to • Creating commercial partnerships in the selected markets • Creating endorsement opportunities in selected markets • Creating a central monetization plan for boxers Over all Aim
  11. 11. Creating integrated Marketing strategies for boxers at four different levels Four pillar revenue generation plan featuring Boxer country Specific Endorsement Planning AIBA Boxers Base-level global Public Relation Program for continuous visibility Other Revenue Generation Planning Global Endorsement Planning Digital Revenues
  12. 12. Execution Planning
  13. 13. • Execution of all marketing activities will happen from main offices in India and UAE • Revenue generation initiatives will happen from the two main offices and from global partner offices in Ukraine, United Kingdom, United States of America and Germany • Second stage of operational expansion will happen via partners in China, Brazil and Azerbaijan Partner Network Offices Administrative Headquarters Headquarters •UK •USA •Ukraine • Germany • Russia • Dubai, UAE • Mumbai, India Operational Layout Plan ENDORSEMENTS EVENTS,APPEARANCES & OTHER SOURCES DIGITAL ACTIVATIONS SUPPORTED BY GLOBAL & LOCAL PR ACTIVITIES CORE SOURCES OF GENERATING REVENUE FOR AIBA BOXERS
  14. 14. Endorsements Strategic Partnerships in Top Markets Global Endorsements Appearances Digital Initiatives Endorsement Tiers Tier Two • Main boxing markets • Targeting brands investing in sports • Activated in alliance specific countries Tier One • Central Endorsements activated from India • Targeting Global brands • Targeting Indian brands looking for reach in Boxer markets Endorsement Tiers 2 Tier Endorsement management approach
  15. 15. Strategic Partnerships in Top Markets Global Endorsements Appearances Digital Initiatives Endorsement Tiers • Global Endorsements initiated from India • Targeted towards organizations of Indian origin with presence in global markets where boxing is a connect • Global endorsements will also be targeted towards brands associated with sports and the especially the traits of boxing
  16. 16. • Automotive Sector • Healthcare/Hospital • Food (Health, Processed and Supplements) • Nutrition (OTC drugs) • Nutracuticals • Personal Care • Financial Services (Credit Card, Brokerage, Mortgage, etc.) • Infrastructure Sector • Insurance • Sports wear (Performance wear, Casual wear, Equipment, Footwear etc.) • Supermarkets • Beverages (Non Alcoholic, Energy Drinks and Water) • Ecommerce • Telecommunications • Consumer Electronics • Fuel • Specialty Retail (Clothing, Toys, etc.) • Public Sector Units Potential sectors we have shortlisted for Global Endorsement/Sponsorship initiative
  17. 17. Strategic Partnerships in Top Markets Global Endorsements Appearances Digital Initiatives Endorsement Tiers • We have identified 4-5 Key Markets with maximum potential for revenue generation from Endorsements/Sponsorships • Each country will have our representative who will work on country/region based endorsements and sponsorship deals for boxers from that particular country and/or region • The endorsement/sponsorship universe will vary from central sponsorship
  18. 18. Revenue Generation Strategic Partnerships in Top Markets Global Endorsements Appearances Digital Initiatives Endorsement Tiers Revenue Generation plans include: • Coaching Camps • Training sessions designed by the boxers and their coaches to be introduced to health Clubs • Appearances Events • Appearances Television • Boxing based Reality Show • Speaker Engagements
  19. 19. Digital Initiative Strategic Partnerships in Top Markets Global Endorsements Appearances Digital Initiatives Endorsement Tiers Revenue generation on Digital platforms will happen via personalized digital assets created for the boxers, some of the proposed revenue generation ideas include: • Social network chats • Social Network webisodes • Applications based on boxing • Games based on boxing • Boxing based content for all digital platforms • Ecommerce opportunities Digital initiatives will happen with strategic partners in the digital space.
  20. 20. Public Relations Three way connect program for the boxers we represent : 1. Media 2. Brand 3. Consumer/Fans We propose to do a 360 degree campaign for the AIBA talent we manage. The plan will include offline and online activities.
  21. 21. 360 campaign Media ConsumerBrand Profiling Paid CoverageOne on One Commercial CSR Interaction Advocacy Endorsements Events Speaking Engagements Press Cons Online Offline Micro Sites BlogsFB Pages Chats Videos Contests Meet Up’s Contests A/V Microblog INLINE
  22. 22. Timeline August September October November December Talent evaluation Talent selection Partner evaluation Partner appointment PR agency tender opens Talent photo shoot Web asset development begins Partner meeting Final strategy planning Sponsorship/Endo rsement planning Collateral planning and design Target setting PR partner selection Content planning and design PR activities commence Announcement across boxer countries Press conference Go to market Activation of Tier I &II marketing commences Process supported by AIBA and other parties involved
  23. 23. Team Structure AIBA Agency 1India & UAE Partner Office UK Partner Office USA Partner Office Ukraine Partner Office Germany Supported by Associate partners in other countries like China, Cuba, Azerbaijan etc. Global PR National PR Online Media Team Structure
  24. 24. presentation http://www.insportbiz.com

×