IMG- SWOT Analysis


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A presentation I prepared for my Summer Intern ship Interview for IMG , London

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IMG- SWOT Analysis

  1. 1. International Management Group<br />Strategic Analysis<br />Presentation by- Nilesh Deshmukh <br />
  2. 2. Executive Summary<br />The objective of this presentation is to demonstrate my understanding of IMG competitive landscape and its strategies. This presentation revolves around IMG’s SWOT and suggestions for entering into potential developing economies.<br />Presentation by- Nilesh Deshmukh <br />
  3. 3. Objectives of this presentation<br />There is a two way objective for this presentation:<br />Give an overview of IMG’s Strengths, Weaknesses, Opportunities and Threats form an prospective interns perspective.<br />Recommend alternate solutions to IMG on the basis of the SWOT analysis.<br />Presentation by- Nilesh Deshmukh <br />
  4. 4. Sports Marketing Landscape<br />The Global Sports Market Expenditure in 2008 was $43.5 billion.<br />UK Sponsorship and Marketing is estimated at £1 billion per annum till date.<br />Its estimated that the Global Expenditure on Sponsorships and Marketing will touch $143 billion by 2012.<br />Source: Prof. Nick Burton, Ambush Marketing & Sport Sponsorship, MBA Sports Marketing, University of Coventry.<br />Presentation by- NileshDeshmukh<br />
  5. 5. IMG Competitors<br />The origins of Sports marketing date back to 1970’s and ever since IMG has developed competition in every aspect of marketing discipline.<br /> IMG’s competitor list is extensive but their main competitors are Octagon (Marketing) and Sunset +Vine (Production)<br />Presentation by- Nilesh Deshmukh <br />
  6. 6. IMG Competitors<br />Presentation by- Nilesh Deshmukh <br />Marketing<br />Octagon (Interpublic Group)<br />Sports Entertainment and Media<br />MMI (Golf) <br />Media<br />Traditional Media<br />Publications<br />Sports Publication Ltd (Golf) – National Club Golfer<br />Wisden<br />New Media<br />Sunset & Vine<br />Sports Digital Media (Rugby Week,<br />Sports Media<br />One world<br />Code 13 (web dev and branding) <br />Production<br />Nimbus<br />Sunset & Vine (Gillette World Sport)<br />Research<br />Octagon (Passion Drivers)<br />Sports Marketing Surveys<br />Athlete management<br />Octagon (First Call)<br />Events<br />Sponsorship<br />Octagon (Sunset and Vine)<br />Red Mandarin<br />
  7. 7. IMG SWOT Analysis<br />This SWOT analysis is based on my research on IMG using resources like the website, competitor websites, Hoovers Reports etc.<br />The idea of this analysis is to group Weaknesses and Opportunities to design a new strategy for IMG.<br />Presentation by- Nilesh Deshmukh <br />
  8. 8. IMG SWOT Analysis<br />Presentation by- Nilesh Deshmukh <br />
  9. 9. recommendations<br /> Weaknesses + Opportunities =Winning <br />(WOW) Strategy.<br />As the title of the strategy suggests I have used the Weakness and Opportunity quadrants of the SWOT to recommend strategies that can result in a winning formula for IMG. <br />The main objective to adapt this strategy is to take advantage of opportunities by over coming weaknesses or making them relevant.<br />IMG is in a position to consider this strategy because it has the best resources and facilities in Marketing, Media and Production.<br />Presentation by- Nilesh Deshmukh <br />
  10. 10. Implementing WOW strategy<br />By taking this approach IMG can Identify areas of weaknesses or barriers and work on integrating resources and departments to win new business.<br />Presentation by- Nilesh Deshmukh <br />
  11. 11. Implementing WOW strategy<br />Outmanoeuvre the competition by:<br />1.Developing the required strengths<br />Market entry into growing economies eg: India<br />Develop Branded TV content which can be country/sport specific eg: IPL related programmes for Indian market.<br />2.Buy or Borrow required strengths<br />Acquiring businesses that will grow. Evaluating new acquisitions in the web 2.0 , m- streaming and content development space.<br />Presentation by- Nilesh Deshmukh <br />
  12. 12. Thank you <br />Presentation by- Nilesh Deshmukh <br />Presentation by:<br />NileshDeshmukh<br />52,Ellington Road,<br />Hounslow,<br />Middlesex<br />TW3 4HY<br />Phone: 07894550052<br />Email:<br />Blog:<br />