How other Sports governing bodies are involved in Social Media - Lessons for BCCI


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How other Sports governing bodies are involved in Social Media

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How other Sports governing bodies are involved in Social Media - Lessons for BCCI

  1. 1. How other Sports governing bodies are involved in Social Media<br />
  2. 2. Website Eco System<br />Social Media Framework<br />Sports governing bodies and Social Media engagement comparison<br />Case Studies<br />Conclusion<br /><br />
  3. 3. Your prospects are all over the web sphere.<br />Your prospects are spread all across the world<br />They are searching for you on Organic search engines.<br />They are visiting web sites that give them information they need on your behalf.<br />They are on social media sites talking about you- But the question is :<br />ARE YOU LISTENING?<br /><br />
  4. 4. 1.<br />2.<br />3.<br />4.<br />5.<br />6.<br />7.<br />8.<br />9.<br />10.<br />Source:<br /><br />
  5. 5. Prospect<br />Generation<br />Listen<br />Extract Value<br />and Build Trust<br />Respond<br />Campaigns<br />Sales<br />Force<br />Profiling<br />Influence<br />Call<br />Planning<br />Channel & Community<br />Integration<br />Enable<br />Functional Areas<br />Value Creation through Conservations<br />Marketing<br />Community<br />Interaction<br />Service<br />Community<br />Collaboration<br />Community Creation<br />Collaboration<br />Content<br />Syndication<br />Employee <br />Collaboration<br />Sales<br />Branding<br /><br />Source : Cognizant Technologies<br />
  6. 6. 6 out of the Top 10 Websites in India are Social Network based Websites.<br />Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news.<br />Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010.<br />Source - Comscore<br />LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA<br /><br />
  7. 7.<br />
  8. 8. CASE STUDY – 1 <br />
  9. 9. Australia cricket is very active on Social Media. Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page.<br />Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language).<br />Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website.<br />The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative.<br />Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia.<br />They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook.<br /><br />
  10. 10. Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel.<br />You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.<br /> <br />The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter. This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel). <br /><br />
  11. 11. Cricket Australia’s official Twitter page is called ‘Cricket Aus’. Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams.<br />Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level. <br />Twitter Tools – Cricket Aus is using for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for:<br /> 1. Polls<br /> 2. Video streams<br /> 3. Picture links<br /> 4. Automated Feed Management<br /><br />
  12. 12. CASE STUDY 2 <br />
  13. 13.<br />
  14. 14.<br />
  15. 15. Branding Opportunity<br /><br />
  16. 16. Information and engagement<br /><br />
  17. 17. Monetizing Social Network <br />COA- drive traffic to the main website shopping page<br /><br />
  18. 18.<br />
  19. 19. Fan Interaction<br />Picture sharing<br />Videos<br />Event Information<br />Comments and conversation<br /><br />
  20. 20.<br />
  21. 21. Reciprocal follow strategy<br />Measureable link strategy<br />COA – Drive traffic, information distribution<br /><br />
  22. 22.<br />Social Media engagement will drive traffic to BCCI official website.<br />Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content.<br />BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches)<br />BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.<br />