Your SlideShare is downloading. ×
The 10 slide pitch
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The 10 slide pitch


Published on

The Guy Kawasaki's presentation "The 10 slide pitch".

The Guy Kawasaki's presentation "The 10 slide pitch".

Published in: Business

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Ten Slide Pitch From Art of the StartKawasaki, Guy (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
  • 2. 10-Slide Pitch1. Title2. Problem3. Solution4. Business model5. Underlying magic6. Marketing and sales7. Competition8. Management team9. Financials & key metrics10. Current status, etc.
  • 3. Slide 1 Company Name Name Title & Contact info
  • 4. Slide 2 The Problem • What pain are you alleviating • Get everyone nodding their head in agreement • Minimize a lot of data from “analysts” and consulting companies • Describe a problem people connect with – avoid being a solution looking for a problem
  • 5. Slide 3 Solution • How you alleviate this pain & make meaning • Make sure that audience clearly understand – What you sell – What is the value proposition – Not a place for in-depth technical description – just a gist of “how”
  • 6. Slide 4 Business Model • How you make money – who pays you – what channels – what gross margins • In general a new untested business model is scary to investors – If really a revolutionary one then explain in terms of what people already understand – Drop names of others who may be using this
  • 7. Slide 5 Underlying Magic • Technology, secret sauce or magic behind product • Your unfair advantage • Avoid text but use diagrams, schematics, flowcharts here • Use white papers or objective proof of concept here
  • 8. Slide 6 Marketing and Sales • Time line • How will you reach your customers • Marketing leverage points • Convince audience that you have an effective go-to-market strategy
  • 9. Slide 7 Competition • Complete view of competitive landscape – More is better • Never dismiss your competition – Investors, customers, employees all want to know why you are better, not why competition is bad • Never say that you have no competition
  • 10. Slide 8 Management Team • Key players, investors, Board of Directors and Advisors • Don’t be afraid to show up with a less than perfect team – All teams have holes – Important issue is that you know that there are holes that you are willing to fill
  • 11. Slide 9 Financial Projection & Key Metrics • 5-year financial projection • Also show key metrics – customers, installations, licenses etc • Take into account extended sales cycle • Make people understand the assumptions that you made
  • 12. Slide 10 Current Status • Current status – Accomplishments to date – Timeline – how the money will be used • Share details of positive momentum • Close the slide with bias towards action