From messages to connections

from messages to connections Nick Drandakis

filtering

Turning to communities, consumers... •Ignore messages •Insist on involvement and resonance •Maintain control over their privacy •Prefer peers’ endorsements

anyone can influence anyone

friendship is no longer local or face to face

new influencer ecosystem fundamentally changed how we buy products - services

Abundance of information

“ in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media Seth Godin ”

www.bmw-web.tv

corporate blogs

“ there is no demand for messages Doc Dearls ”

the Domino’s fiasco

the Community Manager

the Community Manager 3 major shifts •Consumer: from Messages to Connections •Media: from Push to Pull interactions •Operations: from Campaigns to Conversations

Blue Ocean

CONNECT WITH ME: Nikos Drandakis: www.nylon.gr @Twitter: twitter.com/drandakis @e-mail drandakis@gmail.com this presentation is always available at www.slideshare.net/nikos/

From messages to connections

by Nikos Drandakis

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From messages to connections Presentation Transcript