A quality headline, alternate headline and content summaryDate of publication A clickable byline so results can be filtered and arranged by authorA logo for the publication in which the content appears (this visual helps tie the content to the source)High-quality images in every piece of content. Page numbers
Social Media Week Chicago: SEO Strategies for PR and Social
Ultimately, Good SEO is about providing a good user experience
and compelling content.
• Website settings
• Domain & URL usage
• Load Time
• Responsive Design
• Keyword consistency
across copy and HTML
• High code to copy ratios
• HTML Tag usage
• Copy visibility
• Link text on site and offsite
• Number of links, Shares, +1s
• Links from different IPs
• Domain extension (.org, .edu,
What do Search Engines value?
Linking and SEO
Search Spiders Follow Links Software Compiles Pages Pages Details Are Stored
Link Scanning affects SEO in two ways
• Provides a Trust and Popularity Metric
• Builds Relevance around certain phrases found in the anchor
Brands need to use several different link styles
• Branded: A brand name or website is the term
• Partial Match: Links that includes several terms
• Exact Match: Links that include only specific terms that you
want to rank in search engines for
Branded anchor text includes are
made up of the brand name or
Partial Match anchor text includes
the terms, along with others.
Freshman or Senior saving
With Google’s recent
updates, exact match anchor text
is heavily scrutinized.
Many SEO’ers believe that no more than 10% of links should have
exact match anchor text, more than that can affect search rankings.