Your SlideShare is downloading. ×
FIFA Confederations Cup Scorecard(c) BrandOvation 2012. All Rights Reserved
Authored by Dr Nik (CEO: BrandOvation)and broadcast by CNBC AfricaThe author of the bestselling book “BrandOvation™:How Ge...
Just how important is the FIFA Confed Cup?(c) BrandOvation 2012. All Rights Reserved
Review: 2005 FIFA Confederations CupWhat went right in 2005 Ticketing: 92% sold Great Football: Record GoalsScored (3.5 ...
Review: 2005 FIFA Confederations CupWhat went wrong in 2005• Stadia: Roof of FrankfurtStadium leaked during theFinal• Secu...
(c) BrandOvation 2012. All Rights Reserved
(c) BrandOvation 2012. All Rights Reserved
3rd Determinant: Fan Centricity(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
4th Determinant: Visitor Experience(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
(c) BrandOvation 2012. All Rights Reserved
(c) BrandOvation 2012. All Rights Reserved
6th Determinant: Nation Building(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
(c) BrandOvation 2012. All Rights Reserved
8th Determinant: Visitor Safety(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
(c) BrandOvation 2012. All Rights Reserved
9th Determinant: Marketing(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
10th Determinant: Transport(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
(c) BrandOvation 2012. All Rights Reserved
Contact Dr NikChief Executive Officer: BrandOvationEmail: nikolaus@brandovation.comWeb: www.brandovation.com Skype: nikola...
Book Dr NikChief Executive Officer: BrandOvationView the Book: “Nation of Champions: How Team South Africawon the World Cu...
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
FIFA Confederations Cup Scorecard
Upcoming SlideShare
Loading in...5
×

FIFA Confederations Cup Scorecard

21,940

Published on

FIFA World Cup Analyst Dr Nikolaus Eberl shares his insights on CNBC's Business 2010 Show into the ten determinants of hosting the best FIFA Confederations Cup ever

Published in: Sports, News & Politics
1 Comment
3 Likes
Statistics
Notes
  • I Got The Full File, I Just Wanna Share to You Guyszz.. It's Working You Can The Download The Full File + Instructions Here : http://gg.gg/setupexe
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
21,940
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "FIFA Confederations Cup Scorecard"

  1. 1. FIFA Confederations Cup Scorecard(c) BrandOvation 2012. All Rights Reserved
  2. 2. Authored by Dr Nik (CEO: BrandOvation)and broadcast by CNBC AfricaThe author of the bestselling book “BrandOvation™:How Germany won the World Cup of Nation Branding”,and the sequel “The Hero’s Journey: Building a Nationof World Champions”, Dr Nikolaus Eberl holds a PhDfrom the Free University of Berlin and a PostgraduateDiploma from The Johns Hopkins University.Dr Nik headed the Net Promoter Scorecard researchproject on South Africa’s Destination BrandingSuccess Story during the 2010 FIFA World Cup™, andhe is the co-author of the World Cup BrandAmbassador Program Welcome 2010 andchairperson of the inaugural 2010 FAN World Cup™.(c) BrandOvation 2012. All Rights Reserved
  3. 3. Just how important is the FIFA Confed Cup?(c) BrandOvation 2012. All Rights Reserved
  4. 4. Review: 2005 FIFA Confederations Cup(c) BrandOvation 2012. All Rights Reserved
  5. 5. Review: 2005 FIFA Confederations CupWhat went right in 2005 Ticketing: 92% sold Great Football: Record GoalsScored (3.5 per game) Hosting Team: Excelledbeyond Expectations Sponsorship: GreatCampaigns(c) BrandOvation 2012. All Rights Reserved
  6. 6. Review: 2005 FIFA Confederations CupWhat went wrong in 2005• Stadia: Roof of FrankfurtStadium leaked during theFinal• Security: Three Streakersbreached Security andambushed Players• Ambush Marketing: TUVSued ambushed from theAir(c) BrandOvation 2012. All Rights Reserved
  7. 7. 1st Determinant: Team Centricity(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  8. 8. (c) BrandOvation 2012. All Rights Reserved
  9. 9. 2nd Determinant: Media Centricity(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  10. 10. (c) BrandOvation 2012. All Rights Reserved
  11. 11. 3rd Determinant: Fan Centricity(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  12. 12. (c) BrandOvation 2012. All Rights Reserved
  13. 13. 4th Determinant: Visitor Experience(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  14. 14. (c) BrandOvation 2012. All Rights Reserved
  15. 15. 5th Determinant: Hosting Team(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  16. 16. (c) BrandOvation 2012. All Rights Reserved
  17. 17. 6th Determinant: Nation Building(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  18. 18. 7th Determinant: Joga Bonito(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  19. 19. (c) BrandOvation 2012. All Rights Reserved
  20. 20. 8th Determinant: Visitor Safety(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  21. 21. (c) BrandOvation 2012. All Rights Reserved
  22. 22. 9th Determinant: Marketing(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  23. 23. (c) BrandOvation 2012. All Rights Reserved
  24. 24. 10th Determinant: Transport(c) BrandOvation 2012. All Rights Reserved Broadcast on CNBC Africa
  25. 25. (c) BrandOvation 2012. All Rights Reserved
  26. 26. The 2009 Confederations Cup VerdictThe 2009 Score for SouthAfrica• FIFA President Blatter:Transport &AccommodationImprovements needed• FIFA Score: 7.5 / 10• BrandOvation / CNBCScore: 75%(c) BrandOvation 2012. All Rights Reserved
  27. 27. Contact Dr NikChief Executive Officer: BrandOvationEmail: nikolaus@brandovation.comWeb: www.brandovation.com Skype: nikolauseb Tel: +27 83 270 6011 / 6010(c) BrandOvation 2012. All Rights Reserved
  28. 28. Book Dr NikChief Executive Officer: BrandOvationView the Book: “Nation of Champions: How Team South Africawon the World Cup of Destination Branding”Watch Dr Nik’s Keynote Address at Deloitte Award Function:http://www.youtube.com/watch?v=-2LTqILEuvcWatch Dr Nik’s Keynote Address at FIFA / IMC Convention:http://www.youtube.com/watch?v=K8WJbdXxdScWatch Dr Nik present Germany’s Nation Branding Case Study: http://www.youtube.com/watch?v=WPDp-u8kK90Watch Dr Nik present the 2010 Scorecard on CNBC Africa:http://www.youtube.com/watch?v=yPQuLQbQJio(c) BrandOvation 2012. All Rights Reserved

×