2014 FIFA World Cup - Brazil
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Guidelines for the public use of FIFA's official marks

Guidelines for the public use of FIFA's official marks

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2014 FIFA World Cup - Brazil Document Transcript

  • 1. 2014 FIFA World Cup Brazil™FIFA PUBLIC GUIDELINESfor use of FIFA’s Official MarksGeneral Issue #1© 2010 FIFA January 2011These Public Guidelines will be updated periodically.Please check FIFA’s website www.FIFA.com for the latest version.
  • 2. 2These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFACHAPTER PAGESection 1 Purpose of these FIFA Public Guidelines 3Section 2 Official Marks 5Section 3 Examples of Use (“Do’s and Dont’s”) 8Section 4 General Benefits (“How to get involved”) 20Section 5 Contact Information 22Annex 1 General Background of the 2014 FIFA World Cup™ 23Annex 2 Media Information 26CONTENT
  • 3. 3These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAPURPOSE OF THESE PUBLIC GUIDELINESSECTION 1THE 2014 FIFA WORLD CUP™ The FIFA World Cup™ is an event staged on a scale of spectacularproportions. As the largest single sports event and most-watchedcompetition on earth it enjoys phenomenal interest from sportsfans and the business world alike. Many entities, organisations,businesses and non-commercial organisations will want to be a partof this event.It is important to note that due to the enormous cost of staging sucha large event, FIFA would not be able to organise the tournamentwithout the significant support of its commercial affiliates, the hostcountry and host cities, as well as the Local Organising Committee(“LOC”). These stakeholders all make vital financial contributionsto ensure that this privately funded event can be staged. In returnfor this critical support, FIFA’s Rights Holders (see Annex 1 formore information) are guaranteed an exclusive association with thecompetition, especially the right to use the Official Marks (as definedin Schedule 2) for promotional and advertising purposes.Any unauthorised use of the Official Marks not only undermines theintegrity of the FIFA World Cup™ and its marketing programme, butalso puts the interests of the worldwide football community at stake.The FIFA Rights Holders will only invest in the 2014 FIFA World Cup™if they are provided with this exclusivity for the use of the OfficialMarks. If anyone could use the Official Marks for free and createan association with the 2014 FIFA World Cup™, there would be noreason to become a Rights Holder. This would mean that FIFA andthe LOC could not appoint any Rights Holders and could not securethe funding for the 2014 FIFA World Cup™ from such revenues.Therefore, the protection of the exclusive rights is crucial for thefunding for the 2014 FIFA World Cup Brazil™ and FIFA asks that non-affiliated entities respect FIFA’s intellectual property and conducttheir activities without commercially associating with the 2014 FIFAWorld Cup™.SUPPORT BY FIFARIGHTS HOLDERSWHY IS IT IMPORTANT TOPROTECT THE EXCLUSIVITYO F T H E F I FA R I G H TSHOLDERS?
  • 4. 4These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAThese Public Guidelines are designed to offer guidance andinformation to the general public.Please note that these Public Guidelines are NOT a licence or legaldocument and do not confirm whether or not an activity infringesany rights in relation to the 2014 FIFA World Cup™. We regret thatFIFA cannot provide individual feedback on each potential use ofits Official Marks. It is the responsibility of third parties to seek theirown legal advice.The experience from previous FIFA World Cup™ tournaments hasshown that there are many ways an entity can benefit from the FIFAWorld Cup™ without using the Marks or commercially associatingitself with it (please see Section 4 below).In particular, it is expected that the country and the economy ofBrazil will, in general, greatly benefit from the 2014 FIFA WorldCup™, which will be to the advantage of many Brazilian entities,organisations and institutions as well as the Brazilian citizens.The news media are welcome to use the Official Marks for legitimateeditorial and information purposes, provided that such use doesnot create any undue association between the tournament and anyentities other than FIFA’s commercial affiliates. This is addressed inAnnex 2.An event is considered a Public Viewing Event if at such eventbroadcast coverage (signal) of the 2014 FIFA World Cup™ is madeavailable for public exhibition. No use of the Official Marks ispermitted and no sponsorship that creates any direct or indirectassociation with FIFA and the 2014 FIFA World Cup™ can be grantedto third parties which are not FIFA Rights Holders. FIFA regulationsfor Public Viewing Events will be issued separately by FIFA at a laterstage and will be available on www.FIFA.com.A Public Viewing Event licence has to be obtained from FIFA. Anyparty interested in obtaining a licence to exhibit broadcast coverage(signal) of the 2014 FIFA World Cup™ should make a request to FIFAvia www.FIFA.com and upon grant of a licence shall comply withthe FIFA regulations for Public Viewing Events (issued by FIFA fromtime to time).These Public Guidelines apply to activities by any third parties on aworldwide basis, including in the host country Brazil.GENERAL INFORMATIONAND GUIDANCETHIRD PARTIES –HOW TO BENEFIT WITHOUTASSOCIATION?MEDIAPUBLIC VIEWING EVENTSTERRITORY
  • 5. 5These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAOFFICIAL MARKSFIFA has developed and protected an assortment of logos, words,titles, symbols and other trade marks which it will use, or allowothers to use, in relation to the 2014 FIFA World Cup™ (the “OfficialMarks”). The most important Official Marks are described in moredetail below.FIFA owns rights in the individual graphic and word elements, whichcombine to make up the Official Emblem as a whole, and these areprotected by copyright, trade marks and/or other laws of intellectualproperty. The Official Emblem is the main logo used as reference tothe 2014 FIFA World Cup™.The Official Mascot of the 2014 FIFA World Cup™ will be launchedat a later stage.SECTION 2OFFICIAL EMBLEMOFFICIAL MASCOTOFFICIAL MARKS
  • 6. 6These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAThe Official Poster of the 2014 FIFA World Cup™ will be launchedat a later stage.The FIFA Fan Fest Logo of the 2014 FIFA World Cup™ will belaunched at a later stage.FIFA WORLD CUP TROPHYOFFICIAL POSTEROFFICIAL LOOK ELEMENTOFFICIAL FAN FEST LOGO
  • 7. 7These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFA• 2014 FIFA World Cup Brazil• 2014 FIFA World Cup• FIFA World Cup• FIFA• World Cup• 2014 World Cup• World Cup 2014• Brazil 2014• 2014 Brazil• Football World Cup• Soccer World Cup• Copa 2014• Copa do Mundo• Mundial 2014• Mundial de Futebol Brasil 2014• Copa do Mundo 2014• HOST CITY names + 2014 for each of the host cities (e.g. Rio 2014,etc.)Please note that this is not a full list of FIFA’s trade marks in relationto the 2014 FIFA World Cup™. For a full list of FIFA’s trade marksin any specific country, and the specific goods and services forwhich they are protected, one should seek advice from a local trademark attorney or contact the national patent or intellectual propertyoffice.The FIFA.com logo may only be used on a website as a hyperlinkto the homepage of the official website www.FIFA.com, subject tospecific prior approval by FIFA.The Official Marks are protected in Brazil and territories around theworld by trade mark registration and/or copyright laws and/or otherlaws of intellectual property such as unfair competition or passingoff. Such laws collectively protect FIFA against the unauthoriseduse of both identical reproductions of the Official Marks and alsoconfusingly similar variations and modifications.PROTECTED TERMSFIFA.COM LOGOPROTECTION
  • 8. 8These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAEXAMPLES OF USE (“DO’S AND DON’TS”)GENERAL PRINCIPLEIn order to provide some guidance to the general public, the below section sets out FIFA’s positionconcerning some common examples of unauthorised commercial association with the 2014 FIFAWorld Cup™ (“Unauthorised Association”) and some examples of activities which can be considered“legitimate”.This section intends to assist third parties who wish to avoid any unauthorised association with thetournament. Clearly it is not possible to set out all different situations, or comment on the different legalsanctions that may apply in each country. In these examples, references to the Official Marks includesimilar variations of such Official Marks (see Section 2 above).SECTION 3ADVERTISEMENTS/PROMOTIONSGeneral advertisement: an advertisement usinggeneral football terms/imagery may NOT createan Unauthorised Association.SAMPLELTDFOOTBALLINBRAZILGeneral advertisement: an advertisement using anOfficial Mark (such as emblems, words, slogans,event titles, etc.) or any other reference to theevent creates an Unauthorised Association.SAMPLELTD
  • 9. 9These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAADVERTISEMENTS/PROMOTIONSTicket promotion: any type of ticket promotion(including on-line auctions and promotionalcompetitions), unless organised by a FIFA Partner,creates an Unauthorised Association. GREENREDBLUEYELLOWTeamA- TEAMBFIFAWomen’sWorldCupChina2007BEiJINGFIFAWorldCupStadion- 21June2007Tribune39- GREENSECTOR- East sideBlock: 332Row: 2Seat: 10Price: Euroxx.xxCat. 1FIFAFIFAFIFA05.05.0709:12hrs39.2/26/6Includesfreeuseofall local publictransport (2ndclass)onmatchday.--------------------------------------------------Ticket contains achip- pleasedonot foldorpuncture.004412251610900300609200SAMPLELTDWIN TICKETSFIFA WORLD CUP™TICKETS SAMPLELTDContest/Game/Lottery: any type of contest,game or lottery using an Official Mark creates anUnauthorised Association.PLAY AND WINSAMPLELTD2014 World cup
  • 10. 10These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAINFORMATIONAL/EDITORIAL USEEditorial use: any legitimate editorial, non-commercial use does NOT create an UnauthorisedAssociation.“Infomercial/Advertorial”: there is no legitimatejustification for the commercial use or presentationof editorial content by third parties using an OfficialMark as this creates an Unauthorised Association.NEWSPAPERNEWSPAPERPRESENTED BY SAMPLE LTD
  • 11. 11These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFANon-commercial use: The editorial, non-commercial use of the match schedule by thenews media does NOT create an UnauthorisedAssociation.MATCHSCHEDULE2014 FIFAWORLD CUPBRAZIL™Commercial use: The commercial use of the matchschedule, specifically for advertising, creates anUnauthorised Association.MATCH SCHEDULEPRESENTED BYSAMPLELTDSAMPLELTDPRESENTED BYMATCH SCHEDULEPlease note: The match schedule of the 2014 FIFA World Cup™ is protected by copyright and other IPrights in many countries around the world. News media companies are allowed to publish the matchschedule to inform the public about the 2014 FIFA World Cup™, but it must be ensured that the matchschedule is not published with any unauthorised commercial branding upon, next to, or in relation tothe match schedule.
  • 12. 12These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFACOMPANY/BUSINESS NAMESGeneral terms: A general football-related ORBrazil-related business name may NOT create anUnauthorised Association (provided it is not usedtogether with FIFA World Cup™ indicia, imageryor reference, or the name )WORLD SOCCERLTDFOOTBALLOfficial Marks/event titles: the use of an OfficialMark as part of a business name does create anUnauthorised Association.BRAZIL 2014HOTEL GUIDE LTDACCOMMODATIONGUIDEBRAZIL 2014HOTEL GUIDE LTDACCOMODATIONGUIDE
  • 13. 13These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAMERCHANDISEGeneral football terms: Merchandising items withgeneral football terms OR Brazil-related terms ORnational flags do NOT create an infringement ofFIFA’s rights (provided it is not used together withFIFA World Cup™ indicia, imagery or reference,or the name). BRAZILOfficial Marks/event titles: The use of anOfficial Mark on a merchandising item creates anUnauthorised Association.2014BRAZIL
  • 14. 14These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAIN-STORE DECORATION (RESTAURANTS,BARS, RETAIL OUTLETS)General terms: general football-related or Brazil-related in-store decoration does NOT create anUnauthorised Association.Official Marks/event titles: The use of an OfficialMark as part of an in-store decoration creates anUnauthorised Association.2014WORLDCUP2014BRAZIL
  • 15. 15These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAINTERNET/MOBILELegitimate domain names/URLs: The use ofan Official Mark in an URL can be consideredlegitimate and descriptive use if it comes afterthe domain name.www.travel-company.com/worldcuptravelinfo.htmSAMPLELTDDomain names/URLs: In general, Official Markscannot be incorporated in domain names (orinto a URL identification which comes beforethe domain name) for websites with commercialcontent.www.worldcup.travel.company.comSAMPLELTD
  • 16. 16These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAHyperlinks: Official Marks may not be used ashyperlinks or shortcuts on the Internet (for theuse of the www.FIFA.com hyperlink, please seeSection 2 above).SAMPLELTDSAMPLELTDFIFA WORLD CUP NEWS2014 FIFA WORLD CUP™INTERNET/MOBILE“Commercial use”: Official Marks may not be usedtogether with, or in proximity to, a company logoor commercial reference (such as ‘Brought to youby …’ or ‘Sponsored by …’, etc. or used on a stand-alone basis, in a fixed position or in a recurring wayon a website including mobile optimised websitesor applications, particularly repetitive use of theMarks in the corner of a special edition or on eachsuccessive web page of a special subsection of awebsite).
  • 17. 17These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAFIFAWORLDCUP™INTERNET/MOBILEMMS/SMS/other mobile services: FIFA’s officiallogos, symbols and other graphic trade marksmay not be used in SMS, MMS or similar mobileservices. FIFA’s Protected Terms (e.g. the eventtitles) may not be used in such mobile services tocreate the impression that a service is officiallyassociated with the 2014 FIFA World Cup™.Mobile and other applications: Official Marksmay not be used for specific applications onthe 2014 FIFA World Cup™ and no associationmay be created with FIFA and/or the 2014 FIFAWorld Cup™. The Protected Terms may not beincorporated in the name of any such application.“Get up” (the look and feel of the website):Official Marks may not be used as part of the“get up”, overall structure or design of a website(including background or wallpaper designs), or asa major constituent of a transitional introductoryweb page of a website.SAMPLELTDDOWNLOADWALLPAPER
  • 18. 18These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFASOCIAL MEDIAFIFA’s official logos, symbols and other graphictrade marks may not be used on any social mediaplatform. FIFA’s Protected Terms (e.g. the eventtitles) may not be used to create the impressionthat a page is officially related to the 2014 FIFAWorld Cup™.PUBLIC VIEWING EVENTSCommercial Branding: The use of the OfficialMarks is not permitted and no sponsorship thatcreates a direct or indirect association with FIFAand the 2014 FIFA World Cup™ can be grantedto any third parties which are not FIFA RightsHolders.Any Public Viewing Exhibitor that has obtaineda Public Viewing Event licence from FIFA shallcomply with the FIFA regulations for PublicViewing Events (issued by FIFA from time to time).FIFA WORLD CUP NEWSSOCIALNETWORKMY PROFILESAMPLELTDPUBLIC VIEWINGCITY ABCDLTDCITY AAAAAAAAAAAAYYY AAAAAAABCD
  • 19. 19These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAPLEASE NOTE The examples in this section are given for illustrative purposes only.If FIFA writes to you to explain that a certain activity which youthought was in compliance with these Public Guidelines does in factcreate an unauthorised association, we ask you to please respectFIFA’s rights in the Official Marks.These guidelines are not to be used by companies who deliberatelyintend to ambush FIFA’s marketing rights as a tool to carefully avoidlegal liability. The above scenarios are artificially simplistic in orderto provide practical assistance to companies who have an honestintention to avoid unfairly associating with the 2014 FIFA WorldCup™. Past experience has shown that companies who try to usethese guidelines as a defence to an act of unfair association orinfringement are unsuccessful.We hope you appreciate that it is not possible to illustrate everypossible scenario of acceptable use compared with unauthorisedassociation and we trust that you will cooperate with FIFA’s requests.For this reason, all of FIFA’s rights are explicitly reserved.These Public Guidelines only address rights owned by FIFA and donot contain or indicate any statement with respect to any rights, orrelates in any manner in relation to, any rights held by any third party,such as players, clubs, member associations, confederations or otherentities and organisations.
  • 20. 20These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAGENERAL BENEFITS (“HOW TO GET INVOLVED”)SECTION 4GENERAL PRINCIPLE In general, there are many ways an organisation, institution orentity can benefit from the 2014 FIFA World Cup™ without usingthe Official Marks or commercially associating itself with it.The below section intends to set forth some examples of suchbenefits and opportunities in relation to the 2014 FIFA World Cup™:Be a service provider or supplier in relation to the preparation andorganisation of the 2014 FIFA World Cup™:• Be a service provider or supplier for the stadia construction andother general infrastructure requirements. For any details on the LOCservice procurement process, please contact the LOC directly.• Be a service provider or supplier for events, functions and activitiesstaged by FIFA and/or the LOC in relation to the FIFA World Cup™.• Be a service provider or supplier for events staged by the HostCities.• Be a service provider or supplier for events and other promotionalactivities by the FIFA Partners, FIFA World Cup Sponsors andNational Supporters.Buy a hospitality package and invite corporate guests and customers.Hospitality packages will go on sale at a later stage. This will becommunicated via the media. Further information will be availableon FIFA’s website www.FIFA.com.Buy a product license from FIFA for the production of OfficialLicensed Merchandise products. If you are interested please contactsales@fifa.org.SERVICE PROVIDERHOSPITALITY PACKAGEPRODUCT LICENCE
  • 21. 21These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFACO-PROMOTIONS Engage in a co-promotion with one of the FIFA Partners, FIFA WorldCup Sponsors and National Supporters. Please contact such entitiesdirectly, as FIFA is not authorised to provide any contacts details ofsuch entities. For information on the entities, please see Annex 1 tothese FIFA Public Guidelines.Conduct general football promotions without any reference orassociation to the 2014 FIFA World Cup™ (i.e. benefiting from theincreased general attention to football in the host country).Support local football in Brazil or your home country – grass rootsfootball needs support, companies can conduct football promotionsassociating with their local property without associations to the 2014FIFA World Cup™.GENERAL FOOTBALLPROMOTIONSSUPPORT GRASSROOTS FOOTBALL
  • 22. 22These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFACONTACT INFORMATIONSECTION 5FIFA You can order the Official Marks by completing the appropriaterequest form at the website:www.FIFAdigitalarchive.comFor any enquiries in relation to the LOC procurement process forthe provision of services in relation to the preparation for the 2014FIFA World Cup™, please contact the Local Organising Committee:2014 FIFA World Cup Brazil™ Organising CommitteeAvenida das Américas, 3500 Toronto 1000 7th FloorBarra da Tijuca Rio de Janeiro RJ Brazil 22460-102Tel: +55 21 2432 2014Fax: +55 21 2432 2025If you are interested in becoming a National Supporter or Licenseeof the 2014 FIFA World Cup™ please contact the Sales Departmentsales@fifa.orgLOCAL ORGANISINGCOMMITTEEFIFA SALES DEPARTMENT
  • 23. 23These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAGENERAL INFORMATIONANNEX 1The next FIFA World Cup™ is due to be held in Brazil in June andJuly 2014 (the “2014 FIFA World Cup™”).Fédération Internationale de Football Association (“FIFA”) is theworld governing body of association football. FIFA has appointedthe Brazilian Football Association, one of its member associations,with the organisation and staging of the 2014 FIFA World Cup™ andfor this purpose the Brazilian Football Association has created theLocal Organising Committee (“LOC”).FIFA is the owner of all rights in relation to the 2014 FIFA WorldCup™, which includes all media, marketing, licensing and ticketingrights.The FIFA World Cup™ is the world’s largest single sporting eventbut it is still a privately funded event. It would not be possible tocover the huge costs needed to organise such an event without thesignificant financial contributions provided by the entities to whichFIFA grants certain 2014 FIFA World Cup™-related rights (“RightsHolders”).FIFA RIGHTS HOLDERS2014 FIFA WORLD CUPBRAZIL™
  • 24. 24These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAFIFA has appointed the following Rights Holders:FIFA PartnersFIFA Partners are altogether 6 entities to which FIFA has granted orwill grant the most comprehensive package of global advertising,promotional and marketing rights in relation to FIFA, all FIFAactivities and all FIFA competitions, including the 2014 FIFA WorldCup™.FIFA World Cup SponsorsFIFA World Cup Sponsors are a maximum of 8 companies to whichFIFA has granted or will grant the second-most comprehensivepackage of global advertising, promotional and marketing rights inrelation to the 2014 FIFA World Cup™ (and the FIFA ConfederationsCup Brazil 2013).National SupportersNational Supporters are a maximum of 6 companies to which FIFAhas granted or will grant a package of advertising, promotional andmarketing rights in relation to the 2014 FIFA World Cup™ (and theFIFA Confederations Cup Brazil 2013) for the territory of Brazil.FIFA RIGHTS HOLDERS
  • 25. 25These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAFIFA Licensees are such entities to which FIFA has granted or willgrant the right to use the Official Marks on items of merchandise.If you are interested in becoming a Licensee, please contactsales@fifa.orgMedia Rights Licensees are such entities to which FIFA has grantedor will grant the right to broadcast and/or transmit a feed of anymatch of the 2014 FIFA World Cup™.Further details on the FIFA Rights Holders are available onwww.FIFA.com.LICENSEESMEDIA RIGHTS LICENSEES
  • 26. 26These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAANNEX 2FIFA MEDIA INFORMATIONUSE OF THE OFFICIAL MARKS OF THE 2014 FIFA WORLDCUP BRAZIL™FIFA welcomes the news media providing editorial coverage of the2014 FIFA World Cup™ and understands that the news media wishesto use the Official Marks in connection with their editorial coverage.Therefore FIFA provides high quality digital images of the OfficialMarks to the news media without charge to use in their editorialcoverage.This Media Information seeks to set forth some general guidelines forthe news media on how the use the Official Marks in a manner thatis consistent with legal freedoms, but yet respects FIFA’s marketingprogramme and the rights of FIFA’s Rights Holders. Nothing in thisdocument is intended to control or restrict in any way the contentof news stories and editorials on the 2014 FIFA World Cup™ by thenews media.The news media may use the Official Marks in editorial coverageof the 2014 FIFA World Cup™ in compliance with the followingprinciples:For the purpose of identifying or illustrating articles about or newscoverage of the 2014 FIFA World Cup™. However the Official Markscannot be used as an integral part of the layout of a publication oras elements of the brand of a publication.The Official Marks cannot be used for any advertising or promotionalpurposes by the print media, including on any products forcommercial purposes, e.g. in any competition, lottery or other typeof contest. Regarding broadcasters, specific guidelines will follow.The news media are welcome to use FIFA’s match schedule as partof its news reporting of the tournament but care should be takento avoid creating any Unauthorised Association with third partiesthat are not Rights Holders for the tournament (e.g. by advertisingof commercial sponsorship of or near the feature).INTRODUCTIONTERMS OF USE OF THEMARKSEDITORIAL USENO PROMOTIONAL/ADVERTISING USEUSE OF MATCH SCHEDULES
  • 27. 27These FIFA Public Guidelines will be updated periodically. Please check FIFA’s website www.FIFA.com for the latest version. FIFA Public GuidelinesGeneral Edition – Issue #1© 2010 FIFAThe Official Marks can be used on the front covers of newspapers toillustrate editorial articles as mentioned above. But care should betaken when the Official Marks are used on the front covers of printmagazines or special edition print publications. The appearance ofthe Official Marks in the title of such products is most likely to bemistakenly perceived by consumers as an indication that the printpublication is licensed by FIFA.The use of match tickets for any type of competition, sweepstakeor promotion is expressly forbidden unless it is organised by a FIFAPartner or FIFA World Cup Sponsor and subject to the specificwritten permission of FIFA.The Official Marks should be used in compliance with FIFA’s graphicguidelines/brand manuals which you will receive from FIFA alongwith high quality digital files of the requested reproduction artwork.The Official Marks must not appear in such a way as to suggest anassociation between FIFA or the 2014 FIFA World Cup™ on the onepart and the user, its trade name, logo or other marks, or the user’sgoods and services, on the other part.The news media should not authorise any third party to use orassociate themselves with the Official Marks and should not usethe Official Marks in such manner that allows any third party togain an Unauthorised Association with the 2014 FIFA World Cup™.The Official Marks should be clearly separated from third partyadvertisements in order to avoid any confusion. Extreme care shouldbe taken for publications, or sections of publications, sponsored bythird parties as the risk of mistaken third party association is high.The news media may order the Official Marks bycompleting the Media Mark Request Form at the websitewww.FIFAdigitalarchive.com.USE ON FRONT COVERSUSE OF MATCH TICKETSGRAPHIC GUIDELINES/BRAND MANUALSNO ASSOCIATIONFIFA DIGITAL ARCHIVENO THIRD PARTYASSOCIATION