Global Forum Business As Agent Of World Benefits

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  • 1. Dear Participants of the Global Forum,On behalf of the Weatherhead School of Management, the United NationsGlobal Compact, and the Academy of Management (Organization Developmentand Change Division) we are pleased to welcome you to the Second GlobalForum for Business as an Agent of World Benefit: Manage by Designing in anEra of Massive Innovation.The Forum will focus on humanity’s ability to create positive change in the worldthrough the power and promise of design. By bringing together the fields ofdesign, management, and sustainable value creation, the Forum aims to advancethe premise that ours is not only an era of massive change but one of massivedesign opportunity. We hope to fashion a new magnitude of creative capacity ina time that is calling out for unprecedented innovation and positive change.The Global Forum is not a traditional conference, but rather a call for decisiveaction. Over 400 leaders from 50 countries—joined virtually by thousands ofindividuals and hundreds of organizations—are convening around a strategicsustainability paradigm for the mutual benefit of business and society, one thathighlights why the creation of sustainable value is the business opportunity of the21st Century. The Global Forum therefore combines state-of-the-art presentationsby world leaders with intense small-group dialogues designed to create specificaction.Due to its participative nature and the amazing collective potential of theparticipants—both those joining the deliberations virtually as well as thoseattending in-person—the Global Forum’s success lies in your hands.With a warm welcome,David Cooperrider and Ron Fry 1
  • 2. FEATURED SPEAKERS GLOBAL FORUM MODERATORS David Cooperrider is the Fairmount Minerals Professor of Social Entrepreneurship and Professor of Management in the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University. He is also Faculty Director of the Fowler Center for Sustainable Value at Weatherhead. David has served as researcher and consultant to a wide variety of organizations using the Appreciative Inquiry methodology that he pioneered. He is also the former President of the Academy of Management’s Organization Development and Change Division and a co-founder of The Taos Institute. He has lectured and taught at Stanford University, MIT, the University of Chicago, Katholieke University in Belgium, Pepperdine University, and others. Ron Fry is the Chair of the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University, and is the Program Chair and member of the Executive Board for the Organization Development and Change Division of the Academy of Management. He serves as the Faculty Advisor of the Fowler Center for Sustainable Value and is the Chief Editor of the Fowler Center for Sustainable Value Innovation Bank. His research interests include organizational change and development, functioning of the executive, group dynamics and team effectiveness, whole-systems change processes, management and leadership development, and applications of Appreciative Inquiry to foster human cooperation. Ron was one of the co-creators of Appreciative Inquiry at Weatherhead and heads the Institute for Advances in Appreciative Inquiry. He also directs Weatherhead’s Masters in Positive Organization Development and Change Program. KEynOTE SPEAKERS Bill McDonough is an internationally renowned designer and one of the primary proponents and shapers of what he and his partners call ‘The Next Industrial Revolution.’ Time magazine recognized him in 1999 as a ‘Hero for the Planet,’ stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.” Time magazine again recognized Mr. McDonough and Michael Braungart as “Heroes of the Environment” in October 2007. In 1996, Mr. McDonough received the Presidential Award for Sustainable Development, the nation’s highest environmental honor, and in 2003 earned the U.S. EPA Presidential Green Chemistry Challenge Award. In 2004 he received the National Design Award for exemplary achievement in the field of environmental design. In October 2007, Mr. McDonough was elected an International Fellow of the Royal Institute of2
  • 3. British Architects.Jeffrey D. Sachs is the Director of The Earth Institute,Quetelet Professor of Sustainable Development, and Professorof Health Policy and Management at Columbia University.He is also Special Advisor to United Nations Secretary-General Ban Ki-moon. From 2002 to 2006, he was Directorof the UN Millennium Project and Special Advisor to UnitedNations Secretary-General Kofi Annan on the Millennium Development Goals,the internationally agreed-upon goals to reduce extreme poverty, disease, andhunger by the year 2015. Sachs is also President and Co-Founder of MillenniumPromise Alliance, a non-profit organization striving to end extreme global poverty.He is widely considered to be the leading international economic advisor of hisgeneration.Nancy J. Adler is the S. Bronfman Chair in Managementat McGill University in Montreal, Canada. She consultsand conducts research on global leadership, cross-culturalmanagement, and the arts and leadership. She has authoredmore than 100 articles and produced the film A Portable Life.Her book International Dimensions of Organizational Behavior(5th edition, 2008) has over a half-million copies in print in multiple languages.She has edited the books Women in Management Worldwide and CompetitiveFrontiers: Women Managers in a Global Economy. Her latest book is From Bostonto Beijing: Managing with a Worldview. In addition to her research and writing,Dr. Adler consults with major global companies and government organizations onprojects in Asia, Europe, North and South America, and the Middle East. ProfessorAdler is a Fellow of the Academy of Management, the Academy of InternationalBusiness, and the Royal Society of Canada. She has been recognized with numerousawards, including ASTD’s International Leadership Award, SIETAR’s OutstandingSenior Interculturalist Award, the YWCA’s Woman of Distinction Award, and theSage Award for scholarly contributions to management. Canada has honoredProfessor Adler as one of the country’s top teachers and elected her to the RoyalSociety of Canada. Dr. Adler is also a visual artist. The most recent exhibition ofher paintings, “Reality in Translation: Art Transforming Apathy into Action,” washeld at The Banff Centre where she was invited to be an artist in residence. Herpaintings are held in private collections in Asia, the Americas, and Europe.Peter Senge (virtual keynote) is a senior lecturer at theMassachusetts Institute of Technology and founding chair ofthe SoL (Society for Organizational Learning) Council. He isthe author of The Fifth Discipline: The Art and Practice of theLearning Organization, co-author of three related fieldbooks,Presence: An Exploration of Profound change in People,Society, and Organizations and most recently, The NecessaryRevolution: How Individuals and Organizations are Working Together to Createa Sustainable World. Peter lectures throughout the world about decentralizing therole of leadership in organizations to enhance the capacity of all people to worktoward healthier human systems. 3
  • 4. Bruce Mau, Chairman and CEO of Bruce Mau Design, Inc., is a visionary, a global thinker, and a world-leading design innovator. He believes that the power of design is boundless, and has the capacity to bring positive change into the world on a global scale. Igniting revolution within industries ranging from corporate and technological to urban and environmental, Mau uses design and his own optimism as a primary vehicle for positive change. As the complex challenges of the future exist across disciplines and industries, Mau is committed to interdisciplinary and purpose-driven innovation. In 2003, together with the Institute Without Boundaries, he produced Massive Change, an international discursive project that maps the new capacity, power and promise of design. Bruce Mau Design is a design studio based in Chicago and Toronto that works across cultural, civic, educational, and corporate sectors. Bruce Mau Design boasts a roster of clients including MTV, Royal Dutch Shell, Arizona State University, The Art Gallery of Ontario, Shaw Industries, Herman Miller, and the Coca-Cola Company. “Now that we can do anything, what will we do?” – Bruce Mau Russell L. Ackoff (virtual keynote)—often called the Dean of America’s Systems Thinking community—is the Anheuser Busch Professor Emeritus of Management Science at the Wharton School of the University of Pennsylvania. Dr. Ackoff helped establish the field of operations research in the 1950’s and was president of the Operations Research Society of America (ORSA) in 1956–1957. His book, Introduction to Operations Research, co-authored with C. West Churchman and Leonard Arnoff, John Wiley & Sons, (1957), was a pioneering work in the field. From 1964 to 1986, Dr. Ackoff was professor of systems sciences and professor of management science at the Wharton School. Dr. Ackoff characterizes human-created systems as “purposeful systems,” whose members are also purposeful individuals who intentionally and collectively formulate objectives and are parts of larger purposeful systems. The fact that human-created systems are experiencing profound change today can be attributed to the end of the Machine Age and the onset of the Systems Age. Systems Thinking teaches that knowledge and understanding of the aims of human-created, purposeful systems can only be gained by taking into account the mechanisms of social, cultural, and psychological systems involved in their creation. Dr. Ackoff has authored or co-authored 31 books and 250 articles, and has conducted research for more than 300 corporations and government agencies. His most recent book is Turning Learning Right Side Up: Putting Education Back on Track, co-authored with Daniel Greenberg, Wharton School Publishing (2008). Other key books are Re- Creating the Corporation: a Design of Organizations for the 21st Century, Oxford University Press (1999) and Redesigning Society, with Sheldon Rovin, Stanford University Press (2003).4
  • 5. Roger L. Martin has served as Dean of the Rotman School ofManagement since September 1, 1998. He holds the Premier’sChair in Competitiveness and Productivity and is Director ofthe AIC Institute for Corporate Citizenship. Previously, hespent 13 years as a Director of Monitor Company, a globalstrategy consulting firm based in Cambridge, Massachusetts,where he served as co-head of the firm for two years. Hisresearch work is in Integrative Thinking, Business Design, Corporate SocialResponsibility, and Country Competitiveness. He writes extensively on design andis a regular columnist for BusinessWeek Online’s Innovation and Design Channel.He has written seven Harvard Business Review articles and published two books:The Opposable Mind: How Successful Leaders Win Through Integrative Thinking(Harvard Business School Press, 2007) and The Responsibility Virus: How ControlFreaks, Shrinking Violets—And the Rest of Us—Can Harness The Power of TruePartnership (Basic Books, 2002). In 2007 he was named a BusinessWeek ‘B-SchoolAll-Star’ for being one of the 10 most influential business professors in the world.BusinessWeek also named him one of seven ‘Innovation Gurus’ in 2005, and in2004 he won the Marshall McLuhan Visionary Leadership Award. He serves onthe Boards of Thomson Reuters, Research in Motion, The Skoll Foundation, theCanadian Credit Management Foundation, Social Capital Partners, and TennisCanada. He is a trustee of The Hospital for Sick Children and Chair of the OntarioTask Force on Competitiveness, Productivity and Economic Progress. A Canadianfrom Wallenstein, Ontario, Roger received his AB from Harvard College, witha concentration in Economics, in 1979 and his MBA from the Harvard BusinessSchool in 1981.Janine Benyus is a biologist, innovation consultant, andauthor of six books, including Biomimicry: Innovation Inspiredby Nature. In Biomimicry, she names an emerging disciplinethat seeks sustainable solutions by emulating nature’s designsand processes (for instance, solar cells that mimic leaves).Since the book’s 1997 release, Janine has evolved the practiceof biomimicry, consulting with businesses and conductingseminars about learning from the genius that surrounds us. Her favorite role isbiologist-at-the-design-table, introducing innovators to organisms whose well-adapted designs have been tested over 3.8 billion years. In 1998, Janine co-founded the Biomimicry Guild with Dr. Dayna Baumeister. Headquartered inHelena, Montana, the innovation consultancy conducts biological consulting andresearch, leads workshops and field excursions, and operates a speakers’ bureau.The Guild helps designers learn from and emulate natural models to developproducts, processes, and policies that create conditions conducive to life. Alongsidethe Guild staff, Janine consults with companies and speaks to audiences in the U.S.and abroad. In 2005, Janine founded The Biomimicry Institute (TBI), a nonprofitorganization based in Missoula, Montana. In 2008, TBI launched AskNature.org, a social network for the biomimicry community that includes an interactivedatabase of biological data. Awards include Time magazine’s Heroes of theEnvironment, Rachel Carson Environmental Ethics, Lud Browman Award for ScienceWriting in Society, and the Barrows and Heinz Distinguished Lectureships. 5
  • 6. Ray Anderson is the Founder and Chairman of Interface, Inc. The story is now legend: the “spear in the chest” epiphany Ray Anderson experienced when he first read Paul Hawken’s The Ecology of Commerce seeking inspiration for a speech to an Interface task force on the company’s environmental vision. Fourteen years and a sea of change later, Interface, Inc., is nearly 50 percent to its target of “Mission Zero,” the journey no one would have imagined for the company or the petroleum-intensive industry of carpet manufacturing, which has been forever changed by Ray’s vision. The once captain of industry has eschewed a luxury car for a Prius and built an off-the-grid home, authored a book chronicling his journey called Mid-Course Correction, become an unlikely screen hero in the 2004 Canadian documentary, The Corporation, and was named one of Time International’s Heroes for the Environment in 2007. He’s a sought-after speaker and advisor on all issues eco, and served as co-chairman of the President’s Council on Sustainable Development. Delos M. (Toby) Cosgrove, M.D., is president and chief executive officer of Cleveland Clinic. As CEO, Dr. Cosgrove presides over a 4.6-billion-dollar healthcare system comprised of the Cleveland Clinic, nine community hospitals, 14 family health and ambulatory surgery centers, Cleveland Clinic Florida, Cleveland Clinic Toronto, and the developing Cleveland Clinic Abu Dhabi. Dr. Cosgrove received his medical degree from the University of Virginia School of Medicine in Charlottesville and completed his clinical training at Massachusetts General Hospital, Boston Children’s Hospital, and Brook General Hospital in London. His undergraduate work was at Williams College in Williamstown, Massachusetts. He was a surgeon in the U.S. Air Force and served in Da Nang, Republic of Vietnam as the Chief of U.S. Air Force Casualty Staging Flight. He was awarded the Bronze Star and the Republic of Vietnam Commendation Medal. Joining Cleveland Clinic in 1975, Dr. Cosgrove was named chairman of the Department of Thoracic and Cardiovascular surgery in 1989. Under his leadership, Cleveland Clinic’s heart program was ranked number one in America for ten years in a row (U.S. News & World Report). He performed more than 22,000 operations and earned an international reputation for expertise in all areas of cardiac surgery, especially valve repair. As an innovator, Dr. Cosgrove has 30 patents filed for developing medical and clinical products used in surgical environments.6
  • 7. Craig B. Wynett is the senior executive responsible fordeveloping the “creative” capabilities necessary to create,qualify and launch game-changing products and servicesfor P&G. Mr. Wynett’s career at P&G spans more than 20years. He joined P&G in 1988 in the U.S. health-care sectorand advanced through increasing levels of responsibilityto become the Director of Health Care New Products. In1994, CEO John Pepper appointed Craig as the founding director of the newlyestablished Corporate New Ventures organization (CNV). In 1998, he rose toGeneral Manager. Under his leadership, CNV produced many of P&G’s mostsuccessful new products including Swiffer®, ThermaCare®, and Press & Seal®, aswell as initiating and completing the IAMS® pet care acquisition. In his bestsellingbook The Game Changer, P&G CEO A.G. Lafley describes Craig as “… one ofthe most provocative, out-of-the-box thinkers about innovation I have ever met.” Inaddition to applying his creative talents to the packaged goods industry, Craigwas the inspiration for, and co-author with Dr. Mehmet Oz of, the YOU series ofhealth books. Their first book YOU: The Owner’s Manual debuted in May 2005and became a #1 New York Times bestseller and, behind Harry Potter, was the #2best-selling book published in 2005. Their latest book, YOU Staying Young, theOwner’s Manual for Extending Your Warranty also debuted at #1 on the New YorkTimes list, and is listed by People magazine as the #3 selling book in the world in2007. A native of Atlanta, Georgia, Craig earned a BS in Biochemistry from theUniversity of Georgia and an MBA from the University of Virginia’s Darden School.He and his wife of 26 years, Denise, have two sons Ryan, 23, and Jim, 19. PAnELiSTS AnD MODERATORSRichard Buchanan is Professor of Design and InformationSystems at the Weatherhead School of Management, CaseWestern Reserve University. Before joining the faculty atCase Western, he was Professor of Design and former Headof the School of Design at Carnegie Mellon University. AtWeatherhead, he is involved in introducing the concepts andmethods of design into management, extending traditionalareas of design theory and practice in innovative new applications such asInteraction Design and Organization Design. He is a frequent speaker in venuesaround the world. Among his numerous publications are Discovering Design:Explorations in Design Studies, The Idea of Design, and Pluralism in Theory andPractice. He is Co-Editor of Design Issues, an international journal of designhistory, theory, and criticism published by the M.I.T. Press. He is Visiting Professorat the London College of Communication and also at the University of Brighton. Heis also a former President of the Design Research Society, the international learnedsociety of the design research community based in the United Kingdom. ProfessorBuchanan received his A.B. and Ph.D. from the Committee on the Analysis of Ideasand the Study of Methods at the University of Chicago. 7
  • 8. Rinaldo S. Brutoco is the Founder and President of the World Business Academy, a non-profit think tank founded in 1987 whose mission is to educate and inspire business leaders to take responsibility for the planetary whole. Over the last 20 years, the Academy has continuously published cutting-edge articles that address the role and responsibility of business in relation to the criti¬cal moral, environmental, and social dilemmas of the day. Core areas of the Academy’s work include sustainable business strategies, the challenge of values-driven leadership, development of the human potential at work, innovative best practices within new business paradigms, and global reconstruction. In 2007, Rinaldo co-authored Freedom from Mid-East Oil, a leading book on energy and climate change. A leading executive, writer, and keynote speaker for over 25 years, Rinaldo is widely recognized as a practical visionary, change agent, and futurist. He was Founder and President of the nation’s first pay cable television operation, and CEO of one of the first companies to offer over-the-air TV transmission of major motion pictures. He has served on the board of The Men’s Wearhouse, a two-billion-dollar company for over a decade, and on numerous non-profit boards, including the Gorbachev Foundation. Manuel Escudero is the Special Adviser to the United Nations Global Compact; Head of the Secretariat of the Principles for Responsible Management Education; Executive Director of the Research Center for the Global Compact; and Senior Fellow of The Levin Institute. He received his Ph.D. and M.Sc. from the London School of Economics and Political Sciences and his B.Sc. from the Escuela Superir de Técnicas Empresariales (ESTE) in Spain. Apart from his current roles, Dr. Escudero has held several Teaching and Academic Administrative positions at the IE Business School in Spain, including Professor of Macroeconomics; Professor of Business and the Economic Environment, Country Analysis and International Political Analysis; Associate General Director; Faculty Dean; Research Dean and was also the Founder and Associate Director of IE Executive College. His public sector experience within Spain includes a term as the director of the Ministerial Group of thought leaders on Corporate Social Responsibility and as Senior Advisor to the Secretary of the Spanish Council of Ministers. He served as Secretary General for the Spanish Network of the UN Global Compact and was head of Global Compact Special Projects and Global Compact Networks, amongst other things, before taking on his current roles in the United Nations. Dr. Escudero’s writing includes eight books, seven chapters in books and five public reports and he has spoken at over seventy conferences and seminars. He serves as the Chair of the European Union Network of International Civil Servants in New York and as Member of the Board for the Globally Responsible Leadership Initiative.8
  • 9. Shirley Brady joined BusinessWeek in June 2008 as itsfirst community editor. She manages reader engagementfor BusinessWeek, which entails connecting everythingBusinessWeek is doing with its readers online, and connectingBusinessWeek’s journalists to readers and commenters,along with viewers of BW videos, listeners of BW podcasts,and all other touch points with BW’s audience. An award-winning journalist, Shirley was previously a writer/editor for the trade magazineCableWorld, where she launched and managed its website, Cable360.net. Beforethat, she was a writer and editor at Time, Inc. She was the travel editor for TimeAsia while based in Hong Kong, and in 1999 moved to New York where sheworked for Time, People and Money. In addition to her work as a print and Webjournalist, Shirley was a TV producer and writer at the Canadian public broadcasterTVOntario and Discovery Channel Asia, and was also a regular on-air contributorto CNN International. She lives in New York with her husband, Andrew, an artist;their daughter, Isabel; and their Hong Kong-born mutt, Ben.Peter Coughlan is a partner at IDEO and leads IDEO’sTransformation Practice, a group that specializes in helpingorganizations learn design thinking and design methodsthrough deep collaboration with clients to design newproducts, services, and experiences, as well as the structuresneeded to grow the organization. Peter has led projectssuch as innovation process design, service excellence, andcustomer and employee journeys, in domains as diverse as tribal leadership,supply-chain design in the food industry, and healthcare. Some of his clients andcollaborators include Kaiser Permanente, Kraft Foods, Mass General, Procter &Gamble, Roadway Express, The Robert Wood Johnson Foundation, and StanfordUniversity. Peter has a B.A in English Literature from Trinity College, a Master’s inEducation from Boston University, and a Ph.D. in Applied Linguistics from UCLA.Kenneth Gergen is a Senior Research Professor atSwarthmore College, and the President of the Taos Institute.He is internationally famous for his contributions to socialconstructionist theory and its practical implications. The TaosInstitute is a non-profit, educationally oriented initiative thatbrings constructionist theory together with practices of socialtransformation. Among Gergen’s most significant writingsare Realities and Relationships, the Saturated Self, and An Invitation to SocialConstruction. His forthcoming book with Oxford University Press is Relational Being,Beyond Self and Community. Gergen has been awarded fellowships by both theFulbright and Guggenheim foundations, and has received honorary degrees inboth Europe and the US. 9
  • 10. Jason Pearson is the president and CEO of GreenBlue and a specialist in the field of applied design innovation, with particular emphasis on design as an instrument for positive social and environmental change. In addition to working professionally as a designer, he has coordinated design grant making at the National Endowment for the Arts and served as a program director for The Summit Foundation, supporting sustainable design innovative. His research and publications on progressive design and business practice include University-Community Design Partnerships: Innovations in Practice, “‘Operative Practices’ in Good Deeds, Good Design,” and a recently published report entitled “Design & Sustainability: Opportunities for Systemic Transformation.” Jason earned a Bachelor of Arts in the history and theory of architecture and a Master of Architecture in design, both from Princeton University. Maryam Alavi is the Vice Dean and the John M. and Lucy Cook Chaired Professor of Information Strategy at Emory Goizueta Business School. Since joining Goizueta from the University of Maryland, where she was the Orkand Professor of Information Systems and Chairperson of the IS Department, she has served in multiple senior administrative roles including that of Interim Dean. As an expert in IT and knowledge management, and technology-mediated learning, Maryam has authored 70 published papers and has served on editorial boards of several prestigious academic journals. She has taught executive development courses at Harvard Business School and Duke University, among others, and has consulted with organizations including AT&T, KPMG Peat Marwick, IBM, Marriott Corporation, the American College of Physicians, the General Accounting Office, and the World Bank. Her international work experience includes teaching graduate and executive development programs in Europe, the Middle East, North Africa, and Asia. She is a two-term board member of the Georgia Technology Authority appointed by the Governor of the State of Georgia and is the architect of the School’s student leadership development program. N. Mohan Reddy is the Albert J. Weatherhead, III Professor of Management and Dean of the Weatherhead School of Management, Case Western Reserve University. His interests are along two dimensions: the first is focused on how professional societies and trade associations influence the adoption and diffusion of new technologies. A second area of interest concerns the dynamics of how social goods are created through corporate interests and actions. His work has been published in a number of international journals, including the IEEE Transactions on Engineering Management, and Research Policy. Dean Reddy serves as a member of the Board of Directors for Brush Engineered Materials, Keithley Instruments, Smith Industries, Dealer Tire, Jumpstart, and MAGNET.10
  • 11. Ira A. Jackson is the Henry Y. Hwang Dean of the Peter F.Drucker and Masatoshi Ito Graduate School of Managementat Claremont Graduate University, where he is also aprofessor of management. Recently ranked among the top tenbusiness schools in the country, the Drucker school focusesboth on competence and compassion, analysis and intuition,leadership and teamwork, success and significance, anddoing good and doing well. Jackson has focused his personal and professionallife at the intersection of business, government, and civil society, and prior tocoming to Claremont, has held various esteemed leadership positions in business,government, higher education, and the non-profit sector. These include serving asthe Senior Associate Dean and Director of the Center for Business and Governmentof Harvard’s John F. Kennedy School of Government, Commissioner of Revenue forthe Commonwealth of Massachusetts, Executive Vice President of BankBoston, andPresident and CEO of the Arizona State University Foundation. He is co-author(with Jane Nelson) of Profits with Principles: Seven Strategies for Delivering Valuewith Values (Doubleday, 2004).Chuck Fowler is a longtime proponent of sustainablebusiness practices and actively encourages environmental,social and economic responsibility as President and CEO ofFairmount Minerals. A native of Danville, Illinois, Fowler hasheld leadership positions in the mineral production industryfor more than four decades. He is past president of bothWedron Silica Company and Martin Marietta Corporation’sIndustrial Sand Division. Chuck Fowler joined Fairmount Minerals, Ltd. in 1986 andhas grown the business to become one of the largest producers of industrial sandproducts in the United States. Fairmount Minerals has earned numerous awardsand recognition for its sustainable business practices, including the U.S. Chamber ofCommerce Business Civic Leadership Center 2006 Corporate Stewardship Award,the National Association of Manufacturers Sandy Trowbridge Award for SocialResponsibility, and the Ford Motor Company 2005 World Excellence Award forCorporate Social Responsibility. In addition to his professional accomplishments,Chuck Fowler is a 1990 graduate of the Weatherhead School of Management’sExecutive Master of Business Administration degree program and serves on theCase Western Reserve University Board of Trustees. He also serves on the boardsof local non-profit organizations including Geauga YMCA, DDC Clinic for SpecialNeeds Children and the Alzheimer’s Association, and he actively participates inindustry associations as officer and former chairman of the National Industrial SandAssociation, member and national director of the American Foundry Society, andofficer and past president of the Foundry Education Foundation. Chuck currentlyresides in Cleveland, Ohio with his wife, Charlotte Fowler, who is actively involvedin the arts and children’s programs in the area. 11
  • 12. Rodrigo Costa Da Rocha Loures was born in Curitiba, Paraná. Mr. Loures has a degree in Business Administration from São Paulo’s Fundação Getulio Vargas, and was a professor at the Federal University of Paraná, School of Administration, and at Paraná’s Catholic University. In 1968, he founded Nutrimental, a food business that employs around 1,000 people, and which operates in the states of Paraná, São Paulo, Santa Catarina, Pernambuco, Rio Grande do Sul, Rio de Janeiro, and Minas Gerais. Since October 2003, he has presided over the FIEP System–the federation of industries of the state of Paraná. He is also vice-president of the CNI: the National Federation of Industries; president of the COPIN, the permanent thematic council for industrial policies and technological development of CNI; and vice- president of PROTEC, the Brazilian society promoting technological innovation. He is a member of the CDES (the federal council for economic and social development) and the CCT (the federal council for science and technology); a member of the Director Council of National Founds for Scientific and Technological Development (FNDCT), a member of SESI, SENAI’s National Council, and of the National Forum of Industries. He represents the CNI in the Deliberative Council of the ABDI (the Brazilian agency for industrial development) and he is a consultant advisor to ANPROTEC (the national association of entities promoting innovative undertakings). He is also a member SEBRAE (PR’s Deliberative Council); of MTC (the managing committee for the Green-and-Yellow Fund); of the FBDS (the Brazilian foundation for sustainable development); of the World Business Academy, of the IONS (Institute of Noetic Sciences); and of the ETHOS Institute for Social Responsibility. Thomas F. Beech is President and CEO of the Fetzer Institute in Kalamazoo, Michigan. Born in St. Paul, Minnesota, he received undergraduate education at Carleton College and graduate education at Union Theological Seminary and Columbia University, where he was a member of the International Fellows Program. In 1968, Mr. Beech joined the Apache Corporation, initially in an urban affairs position and later became the Marketing Manager for that corporation’s Oil and Gas Investment Division. He became Associate Director of The Minneapolis Foundation in 1974 and was Executive Director from 1978 to 1984. From 1984 to 2002 he was Executive Vice President and CEO of The Burnett Foundation in Fort Worth, Texas. Mr. Beech’s work in philanthropy has emphasized the central importance of building solid working relationships based on trust, mutual respect, and integrity. He has written and consulted extensively on non-profit governance, and organizational and personal resilience. He has served on the boards of directors of the Council on Foundations, Independent Sector, the Conference of Southwest Foundations, The Institute for Community Peace, and Funders Concerned About AIDS.12
  • 13. OTHER SPEAKERSChris Laszlo is managing partner and co-founder ofSustainable Value Partners. He provides advisory servicesto senior leaders in some of the world’s largest companiesto transform societal opportunities and risks into sources ofcompetitive advantage. He has led hundreds of seminars andspoken widely on “sustainability for strategic advantage”inside companies and at leading business schools. For nearlyten years, he was an executive at Lafarge, a world leader in building materials,holding positions as head of strategy, general manager of a manufacturingsubsidiary, and vice president of business development. Prior to that he spentfive years with Deloitte Touche, where he consulted on strategy to global industryleaders. Educated at Swarthmore College, Columbia University, and the Universityof Paris, Chris earned a Ph.D. in Economics and Management Science. He is theauthor of The Sustainable Company: How to Create Lasting Value through Socialand Environmental Performance, Island Press, 2003. (Paperback July 2005.) Hislatest book is, Sustainable Value: How Leading Companies Are Doing Well byDoing Good, Stanford University Press, 2008.John Whalen is a Principal at Blu Skye SustainabilityConsulting, where he focuses on helping companies use thelens of sustainability to discover new sources of businessvalue. Blu Skye’s specialty is bringing together businessexecutives, their value-chain partners, and a broad rangeof social and environmental stakeholders to create a “wholesystem” perspective that illuminates new opportunities forcollaborative innovation that creates value for the business and value for society.Applying these tools, John and his colleagues at Blu Skye have helped companiesrealize radical efficiency improvements in materials and energy use, ensuresustainable supply of essential resources, build more transparent and responsiblesupply chains, and create better, healthier products that differentiate them in themarketplace. As part of the Blu Skye team, John has worked for four years withWal-Mart on their pioneering sustainability effort, is supporting the InnovationCenter for the U.S. Dairy Industry in developing and implementing a sustainabilitystrategy, and has supported the Applied Sustainability Center at the University ofArkansas in becoming one of the preeminent academic centers of applied researchin sustainability. Prior to working with Blu Skye John was a founding Partnerof Sustainable Value Partners. He has over 23 years of management consultingexperience in strategy, operations, and organizational change. 13
  • 14. Kyle Tanger is the founder of Clear Carbon Consulting, experts at measuring, managing and mitigating carbon. He brings significant carbon and energy experience, having managed the complex inventory efforts of several multi-million dollar companies with combined GHG emissions totaling more than 150 million tons. Mr. Tanger led supply chain carbon footprint analyses for Wal-Mart’s supply chain initiative pilot in conjunction with the Carbon Disclosure Project, and has performed numerous carbon footprint analyses for individual consumer products. He served as an expert peer reviewer for the World Resources Institute and World Business Council for Sustainable Development’s (WRI/WBCSD) GHG Protocol, and is currently engaged in the authoring of WRI’s supply chain-focused GHG Protocol. Mr. Tanger also serves as an advisory board member for the Pew Center for Global Climate Change’s new report on corporate energy efficiency strategy and was selected as a Table Facilitator for the 2008 Clinton Global Initiative Annual Meeting’s Energy and Climate Focus Area. Tim O’Connor is Co-Executive Director and Chief Inspiration Officer of the EthicMark® Award for Ethical Advertising. The Award recognizes outstanding ethical marketing which uplifts the human spirit and society. The award is supervised under the auspices of the World Business Academy whose Fellows include some of the worlds leading figures who are rekindling the human spirit in business, including Warren Bennis, Deepak Chopra, David Cooperrider, Stephen Covey, Hazel Henderson, Gay Hendricks, Jean Houston, Amory Lovins, Greg Mortenson, Michael Ray, and Peter Senge. When not trying to uplift human spirit and society he is CEO of Next Horizon Group, and a Managing Principal at the Zyman Group, an international strategic marketing and growth strategy consultancy. Formerly, he was an executive at Unisource Worldwide, Siemens and Honeywell. Throughout his career he has been at the leading edge with developing and bringing to the marketplace sustainable products by marrying Design for Six-Sigma with Design for Sustainability (well before sustainability was top of mind). He has an MBA from Kellogg, a BA from LaSalle, and is a graduate of the US Army Corps of Engineers Officer School. Tim is an Adjunct Professor at Kennesaw State University and is a member of the Board of the World Business Academy whose mission is to “rekindle the human spirit in business.”14
  • 15. Barbara R. Snyder, who began her academic career inhigher education in the Case Western Reserve UniversitySchool of Law, was elected President of Case WesternReserve University in December 2006 and began her tenureas the first woman to hold the office on July 1, 2007. In herfirst year the university developed a campus-wide strategicplan, achieved its third-highest fundraising total in history andeliminated its operating deficit three years ahead of schedule. Snyder previouslyserved as the executive vice president and provost of The Ohio State University,where she worked to enhance the campus’ academic stature and improve thequality of life for all constituents. Her initiatives included a targeted investmentpolicy where promising programs competed for institutional investment, and paidparental leave policies.Frank G. Jackson, the 56th Mayor of Cleveland, lives inthe Central neighborhood on the same street where he grewup. He graduated from Cleveland Public Schools and servedin the U.S. Army. After returning to Cleveland, he earnedan associate’s degree from Cuyahoga Community Collegeand his bachelor’s degree, master’s degree, and law degreefrom Cleveland State University. His commitment to publicservice began as an Assistant City Prosecutor in the Cleveland Municipal CourtClerk’s Office. In 1989, Jackson was elected to Cleveland City Council, wherehe represented Cleveland’s 5th Ward for 16 years. From 2002-2005, Jacksonserved as President of Cleveland City Council. In January, 2006, Jackson beganhis tenure as Mayor of Cleveland. As Mayor, Jackson has continued to focus onhis commitment to improve the quality of life in the City of Cleveland, improve cityservices and provide opportunities for success for residents and business. Underhis leadership the City has seen a reduction in violent crime (down 12% since2006) and enhanced services for senior citizens and youth (including free tuition,the Mayor Frank G. Jackson Scholarship Program and the creation of 4000 summerjobs). He has also spearheaded the streamlining of business support services andother initiatives, in order to promote economic development: Mayor Jackson hasled international trade missions, instituted joint economic development agreementswith suburbs, and implemented the City’s first capital improvement plan in morethan a decade. Connecting Cleveland 2020, the first comprehensive citywideplan since 1991 has rebuilt the City’s 36 neighborhoods with streetscape projectsstorefront renovations, new recreation facilities, and improvements to city parks. 15
  • 16. WORKSHOP AnD PAPER PRESEnTERS Joseph Adelegan, Global network for Environment and Economic Development Research Michel Avital, University of Amsterdam Frank J. Barrett, PhD, Harvard Business School, naval Postgraduate School Viva Bartkus, University of notre Dame Sara Beckman, Haas School of Business David Berdish, Ford Motor Company Janis Birkeland, Queensland University of Technology Felipe Botero, MetLife insurance Chester Bowling, Ohio State University Extension Louis Brennam, Trinity College Marijke Broekhuijsen, nyenrode Business Universiteit Timothy J. Cawley, The Dow Chemical Company David Celento, Penn State University Sayan Chatterjee, Weatherhead School of Management, Case Western Reserve University Mon-Chu Chen, University of Madeira Tingting Rachel Chung, Carlow University Barry Colbert, Wilfred Laurier University Jon Coleman, Ford Motor Company Fred Collopy, Weatherhead School of Management, Case Western Reserve University David Cooperrider, Weatherhead School of Management, Case Western Reserve University Tom Cummings, Executive Learning Partnership (ELP) Carol Dalglish, Queensland University of Technology Turo Dexter, national Peace Academy Daniel Diermeier, Kellogg School of Management Kokila Doshi, University of San Diego Amy Edmonson, Harvard Business School Lou Ensel, national Peace Academy Manuel Escudero, Un PRME Secretariat Traci Fenton, WorldBlu inc. Ann E. Feyerherm, Pepperdine University Erin Fitzgerald, Dairy Management inc. (DMi) Ron Fry, Weatherhead School of Management, Case Western Reserve University Alain Gauthier, Core Leadership Development / The Global Transforming Ensemble Mary Gentile, Aspen institute Center for Business Education Kamal Gollakota, University of Redlands Holly Harlan, Entrepreneurs for Sustainability (E4S) Mary Jo Hatch, Emerita University of Virginia / Copenhagen Business School Rebecca Henn, University of Michigan David Graham Hyatt, Weatherhead School of Management, Case Western Reserve University Johnette Isham, isham + Associates inc. Jonathan L. Johnson, Weatherhead School of Management, Case Western Reserve University16
  • 17. Caneel K. Joyce, Haas School of BusinessJoe Keller, Procter & GambleElizabeth Kurucz, University of GuelphDrummond Lawson, MethodJennifer Magnolfi, Herman Miller inc.Judy Matthews, Queensland University of TechnologyJennifer McCracken, HAVi Global SolutionsNancy McGaw, Aspen institute Business and Society ProgramMalcolm McIntosh, Coventry UniversityPhilip Mirvis, Boston College Center for Corporate CitizenshipMarc Lavine, Boston CollegeRoger Martin, Dean, Rotman School of Management, University of TorontoMary McNally, Montana State UniversityBo Miller, The Dow Chemical CompanyTom Morley, President, Lube StopAdam Muellerweiss, The Dow Chemical CompanyAshwini Narayanan, Microplace / eBayMike Nicholus, AccenturePhillip J. O’Dwyer, Trinity CollegeKara M. Palamountain, Kellogg School of ManagementJason Pearson, GreenBlueMichael Pirson, Fordham University / Harvard University / Humanistic Management networkGeorge Por, Community intelligenceIsabel Rimanoczy, Un PRME / Legacy CoachingGeorges Romme, Eindhoven University of TechnologyVijay Sathe, Professor, Drucker School of ManagementGarima Sharma, Weatherhead School of Management, Case Western Reserve UniversityTim Shea, University of Massachusetts, DartmouthDavid Sherman, Blu Skye Sustainability ConsultantsPeter Stanwick, Auburn UniversitySari Stenfors, CEO, innovation Democracy inc.Glen Taylor, york UniversityTojo Thatchenkery, George Mason UnisversityGregory Theyel, york UniversityKevin Thompson, iBMLiisa Vlikangas, innovation Democracy inc.Sandra Waddock, Boston CollegePeter Whitehouse, MD, Case Western Reserve UniversityTimothy J. Wilkinson, Montana State UniversityDanielle P. Zandee, nyenrode Business UniversiteitNadya Zhexembayeva, iEDC Bled School of Management 17
  • 18. AGEnDA Tuesday, June 2nd 8:30 AM - Sustainable Value Toolkit - Dively Executive 5:00 PM Executive Workshop Education Center Learn how to create sustainable value in your company directly from the experts that led some of the largest sustainability transformations in Fortune 500 companies. An intensive workshop including everything from strategic approaches to concrete tools and methods. Presented by: Chris Laszlo (Managing Partner, Sustainable Value Partners) Jon Whalen (Blu Skye Sustainability Consultants) David Cooperrider (Fairmount Minerals Professor of Social Entrepreneurship and Chair of the Fowler Center for Sustainable Value) 6:00 PM - Welcome Reception Hyatt Regency CLE. 9:00 PM at the Arcade Welcome addresses by Mayor Frank Jackson (Mayor of Cleveland) and Barbara Snyder (President, Case Western Reserve University). Keynote by Gunter Pauli (Founder and Director, Zero Emissions Research Intiative). The Ethic Mark ® Award will be conferred by Tim O’Connor (CEO, Next Horizon Group & Board Member, World Business Academy) and Ron Nahser (Managing Director, Corporantes, Inc.). Wednesday, June 3rd 8:00 AM - Morning Welcome The Veale Center 8:30 AM David Cooperrider & Ron Fry 8:30 AM - Opening Inquiry The Veale Center 9:15 AM Dialogues in pairs. Appreciative Inquiry Session facilitated by David Cooperrider & Ron Fry 9:15 AM - Break The Veale Center 9:45 AM 9:45 AM - Keynote The Veale Center 10:45 AM Bill McDonough (Founding Principal, William McDonough + Partners;18 co-Author of Cradle to Cradle)
  • 19. 10:45 AM - Roundtable Dialogues The Veale Center11:45 PM Appreciative Inquiry Session led by David Cooperrider & Ron Fry11:45 PM - Keynote The Veale Center12:30 PM Jeffrey Sachs (Economist and Author of The End of Poverty; Director of The Earth Institute, Columbia University)12:30 PM - Lunch The Veale Center1:30 PM1:30 PM - Keynote The Veale Center2:00 PM Bruce Mau (President and Creative Director, Bruce Mau Design)2:00 PM - Breakout Sessions Various Locations3:30 PM Interactive Workshops and Paper Sessions. See Breakout Sessions for session topics, presenters and venues.3:30 PM - Break The Veale Center4:00 PM4:00 PM - Corporate Keynotes and The Veale Center5:30 PM Discussion How are leading companies driving innovation and sustainability through design thinking? Featuring: Ray Anderson (CEO, Interface Inc.) Toby Cosgrove (CEO, Cleveland Clinic) Craig Wynett (General Manager, Future Growth Initiatives, P & G) Moderated by Rinaldo Brutoco (President, World Business Academy)6:00 PM - Reality in Translation: Reinventing Cleveland Museum10:00 PM our Legacy of Art An Arts & Leadership event designed by Nancy Adler (Professor of International Management, McGill University and Visual Artist) 19
  • 20. Thursday, June 4th 8:00 AM - Morning Welcome The Veale Center 8:30 AM David Cooperrider & Ron Fry 8:30 AM - Designers Panel The Veale Center 10:00 AM How can design be a catalyst for massive positive change? With: Jason Pearson (CEO, GreenBlue) Peter Coughlan (Partner and Head of Transformation practice, IDEO) Ken Gergen (Mustin Professor of Psychology, Swarthmore College), Shirley Brady (Community Editor, BusinessWeek). Moderated by: Richard Buchanan (Professor of Design, Case Western Reserve University, former Dean of the Design School at Carnegie Mellon) 10:00 AM - Break The Veale Center 10:30 AM 10:30 AM - Roundtable Dialogues The Veale Center 12:00 PM Appreciative Inquiry session led by David Cooperrider & Ron Fry 12:00 PM - Virtual Keynotes The Veale Center 12:30 PM Systems thinking perspectives from Russ Ackoff (Professor Emeritus, Wharton) and Peter Senge (Senior Lecturer, MIT and author Presence) 12:30 PM - Lunch The Veale Center 1:30 PM 1:30 PM - Keynote The Veale Center 2:00 PM Roger Martin (Dean, Rotman School of Management, University of Toronto) 2:00 PM - Breakout Sessions Various Locations 3:30 PM Interactive Workshops and Paper Sessions. See Breakout Sessions for session topics, presenters and venues.20
  • 21. 3:30 PM - Break The Veale Center4:00 PM4:00 PM - Deans Panel The Veale Center5:30 PM How are leading business schools incorporating design thinking and sustainability? Featuring: Ira Jackson (Dean, Peter F. Drucker and Masatoshi Ito Graduate School of Management), Maryam Alavi (Senior Vice Dean of Goizueta Business School at Emory), Mohan Reddy (Dean, Weatherhead School of Management) Moderated by Manuel Escudero (Head, PRME Secretariat, Special Adviser, UN Global Compact)6:00 PM - Evening Reception Peter B. Lewis9:00 PM Building Keynote by Janine Benyus (co-Founder, Biomimicry Guild)Friday, June 5th8:00 AM - Morning Welcome The Veale Center8:30 AM David Cooperrider & Ron Fry8:30 PM - Interactive Design The Veale Center12:00 PM Design-focused Appreciative Inquiry led by Peter Coughlan (IDEO), David Cooperrider & Ron Fry12:00 PM - Lunch The Veale Center1:00 PM1:30 PM - Global Forum Consortium CEO The Veale Center2:30 PM Panel The CEOs of the Global Forum Consortium: Chuck Fowler (CEO, Fairmount Minerals), Rodrigo Loures (President, Nutrimental S.A.; Vice- President, CNI), Thomas Beech (President and CEO, Fetzer Institute) 21
  • 22. BREAKOUT SESSiOnS Breakout sessions will take place on June 3 and June 4 from 2:00pm – 3:30pm. Participants can customize their learning by choosing one of the many different sessions to attend each day. There are two kinds of breakout sessions: Workshops: Interactive how-to sessions, showcasing real-life examples and practical tools. Paper Sessions: Focusing on case studies and concepts. In these sessions, participants will learn about current trends and best practices from leading companies, backed up with the latest research and analysis. Breakout sessions will be held in the Veale, Olin, Sears, Nord and White buildings (see map). WORKSHOPS June 3, 2:00pm to 3:30pm Designing Networks For Sustainability Holly Harlan, President, Entrepreneurs for Sustainability (E4S) Elizabeth Kurucz, University of Guelph This workshop combines practice and theory and examines how Barry Colbert, Wilfred the design of networks of people and organizations enable Laurier University collaboration and significant expansion of sustainability efforts throughout the network. Chester Bowling, Ohio State University Extension Moderated by George Por, founder and senior consultant, Community intelligence.22
  • 23. WORKSHOPS June 3, 2:00pm to 3:30pmGreenBlue: Metrics as a Framework for Innovation Sustainability creates an expanded definition of excellence.Jason Pearson, President & For designers, an expanded set of design criteria. ForCEO, GreenBlue businesspeople, an expanded set of performance metrics. These new metrics present both an organizational learning challenge and an opportunity for significant competitive advantage.Joe Keller, Senior Engineer, GreenBlue is a nonprofit institute that collaborates with the privateProcter & Gamble sector to enable the positive redesign of industrial systems. In this session, GreenBlue will introduce its work to define sustainabilityTimothy J. Cawley, Global metrics for specific industry sectors and develop practical toolsEH&S Product Leader, The that help companies to address these metrics.Dow Chemical Company Partners from GreenBlue’s two largest projects, the Sustainable Packaging Coalition and CleanGredients, will discuss how their companies have incorporated sector-based sustainability metricsJennifer McCracken, into operations. The session will blend discussion of metrics as aEnvironmental Manager, framework for sustainability innovation with examples of real-lifeHAVi Global Solutions implementation.Innovation in Organizations and SystemsNadya Zhexembayeva,iEDC Bled School ofManagement In a workshop presented by top sustainability consultants, you will discover practical ways to innovate and redesign not only your organization, but the entire system that it is part of.David Sherman, Blu SkyeSustainability ConsultantsRedesigning Personal MobilityJon Coleman and David Going beyond fuel efficiency and reduced emissions, Ford MotorBerdish, Ford Motor Company, Cisco Systems, and the University of Michigan areCompany. taking a wider view of what urban mobility will look like in the not-too-distant future.Redesigning Management Education with PRME: Part I In light of the global economic crisis of confidence, there has never been a greater need for a redesign of business educationManuel Escudero, Head, on all levels. Together with the secretariat for the UN PrinciplesPRME Secretariat and for Responsible Management Education, you will have the chance to shape management education. Part I will focus on curriculumIsabel Rimanoczy, Doctoral content and what should be taught in management schools. InCandidate and Legacy this interactive session, the results of a survey will be presented toCoach identify the lessons of our recent past and explore what needs to change in the contents of management education. 23
  • 24. WORKSHOPS June 3, 2:00pm to 3:30pm Enabling the Transition to the Next Generation of Business Tom Cummings, Founder Join Tom Cummings in an interactive workshop sharing practices and Chairman of Executive aimed at building the necessary capacity in business to shift to the Learning Partnership (ELP) next level. Drawing on his 25 years of experience in designing and bringing to life strategy, change and policy development agendas for a range of international companies such as Unilever, Shell International, ABN AMRO, Visa Inc., Philips, and BUPA, this workshop explores elements critical to enabling systemic innovation and showcases relevant case studies in support of these elements. • Re-designing Management Education: We need to start now to equip the new generation of leaders with the attitude and tools they need to tackle our world’s increasingly complex problems. This will require a transformation of the structures, methodologies, principles and culture of management education. Case study: Cambridge Futures Thinking Program and Financial Services clients • Bridging Management and Design in Practice: For over 25 years, Tom has acted as a nexus between management and design. This workshop will share Tom’s and ELP’s key design principles, their application, and enable participants to use these approaches to design solutions to current challenges. Case Study: Philips • Managers as Design Enablers: Managers are responsible for creating the conditions for a manage-by-designing approach to be utilized by their teams and throughout their organization. We will explore management practices that empower team members to act as designers. Case study: Philips Design • Enabling the “Necessary Revolution”: ELP has a unique capacity to enable individuals, teams, and organizations to powerfully embrace the sustainable practices needed to shift towards next generation business approaches. We would showcase examples of multi-stakeholder tools/plastforms that can fundamentally transform the global economy. Case Study: Global Alliance for Banking on Values, Climate Action Initiative and Young Leaders for Nature Designing Freedom: Using Design Thinking to Create Freedom-Centered Companies Participants who complete this workshop will understand the parallels between design thinking and the ten principles of Traci Fenton, founder and organizational democracy and freedom-centered leadership. CEO, WorldBlu inc They will also learn how business leaders can use, and have used, these principles to design companies that foster innovation, fulfillment, and peace.24
  • 25. WORKSHOPS June 3, 2:00pm to 3:30pmExploring Integral Approaches To LeadershipEducation And Development What can we learn from a small number of generative leadership development programs that integrate self-reflection and the inner quest for meaning with the economic, social,Alain Gauthier, Executive and ecological dimensions of sustainability? What will it takeDirector, Core Leadership to include these new practices and innovative pedagogicalDevelopment and Co- methods into mainstream management schools and corporateFounder, The Global universities? This interactive workshop will engage participantsTransforming Ensemble in a dialogue on these questions and possible next steps, using the key findings of a global survey of integral leadership development programs as a conversation starter. PAPER SESSiOnS June 3, 2:00pm to 3:30pmInnovations in HealthcareDaniel Diermeier & KaraM. Palamountain, KelloggSchool of Management Learn about some of the latest developments in the business of healthcare: New models for collaboration to advanceJohnette Isham, isham + research and development of healthcare for the world’s neediest populations and a real-life example of a green optimal healingAssociates inc. environment for free cancer care.Moderated by Peter Whitehouse, MD.‘From Sustainable Firm to Sustainable Industry: The Casesof Patagonia and Organic Cotton, and Wal-Mart and theEnvironmental Defense Fund CollaborationVijay Sathe, Professor,Drucker School ofManagement (co-authored Learn how Patagonia pioneered organic cotton and helpedpaper with Michael Crooke, to establish a whole new organic cotton industry via massiveformer CEO, Patagonia) innovation. Secondly, learn how unusual collaboration can result in breakthrough innovation at a large scale, through theDavid Graham Hyatt example of the strategic collaboration between Wal-Mart andand Jonathan L. Johnson, the Environmental Defense Fund to increase supplier complianceWeatherhead School of with environmental standards.Management, Case WesternReserve University 25
  • 26. PAPER SESSiOnS June 3, 2:00pm to 3:30pm Micro Finance & Micro Enterprise Micro-entrepreneurship and micro-financing offer possibilities not only for poverty alleviation but for the encouragement of Carol Dalglish & Judy economic growth in developing economies. Learn about a Matthews, Queensland model that attempts to address the multiple issues involved University of Technology and offers the hope for more sustainable practices. Ashwini Narayanan will discuss MicroPlace, the eBay company that she Ashwini Narayanan, eBay heads up: A marketplace where everyday investors can invest (MicroPlace) in microfinance organizations that provide loans to the working poor, enabling them to lift themselves from poverty with dignity. UN Global Compact: Case Studies On Signatories Peter Stanwick, Auburn University Sayan Chatterjee, Weatherhead School The first case study in this session will take a broad look at how of Management, Case the 100 Best Corporate Citizens (according to CRO magazine) Western Reserve University address global issues, which results not only in them being (Case Study on Fairmount good corporate citizens but also enhances their global business Minerals) opportunities. The three case studies look at the same question from the perspective of UNGC signatories and how they have gone about implementing the 10 principles in their day-to-day Tom Morley, President, Lube operations. Stop Mike Nicholus, Global Environment Director, Accenture Action Learning in Rapidly Transforming Environments Ann E. Feyerherm, Pepperdine University Bosnia, Lebanon, Afghanistan, and China: these are rapidly Viva Bartkus, University of transforming environments where business can play a powerful notre Dame role in economic growth, development and welfare. These action- learning case studies take a closer look. Lisa Vlikangas, President and Sari Stenfors, CEO, innovation Democracy inc.26
  • 27. PAPER SESSiOnS June 3, 2:00pm to 3:30pmDesign-Thinking in Business EducationGlen Taylor and GregoryTheyel, york UniversityTingting Rachel Chung,Carlow University and Learn how some leading business schools are integrating designMon-Chu Chen, University concepts into their core business programs.of MadeiraSara Beckman & Caneel K.Joyce, Haas Schoolof BusinessStrategic Change for SustainabilityMary Jo Hatch, EmeritaUniversity of Virginia /Copenhagen Business Schooland Philip Mirvis, Boston This session looks at three critical factors involved in drivingCollege Center for Corporate strategic change in organizations for increased sustainability.Citizenship Starting with internal structures, we take a closer look at the disciplines of branding, innovation, and CSR and the interactionGeorges Romme, Eindhoven between these in the changing landscape of sustainability. Secondly, a framework for understanding and designingUniversity of Technology high involvement processes for generating and implementingand Frank Barret, naval strategic change is examined. Lastly, explore what is meant by aPostgraduate School sustainable enterprise economy and get an understanding of the role that the political economy and new global governance play.Malcolm McIntosh, CoventryUniversity and SandraWaddock, Boston College 27
  • 28. WORKSHOPS June 4, 2:00pm to 3:30pm Why Sustainable Design Requires a New Kind of Collaboration As the call for more sustainable design, in particular in the Amy Edmonson, PhD, Professor, field of architecture, becomes louder, more and more diverse Harvard Business School experts are added to the design teams for building projects. The resulting “integrated design teams” comprise diverse Frank J. Barrett, PhD, Visiting professionals who must collaborate to meet an entirely new set Scholar, Harvard Business of standards with novel criteria for success and progress. This School workshop takes a closer look at the challenges faced by teams like these and how they can be overcome. Giving Voice to Values Giving Voice to Values (GVV) is an innovative curriculum for Mary Gentile, PhD, Giving Voice developing the skills, knowledge, and commitment required to to Values Research Director, implement values-based leadership, helping students identify the Aspen institute Center for many ways that individuals can—and do—voice their values in the workplace. This workshop will look at integrating GVV into Business Education the curriculum. Redesigning Management Education with PRME: Part II In light of the global economic crisis of confidence, there has never been a greater need for a redesign of business education on all levels. Together with the secretariat for the UN Principles Manuel Escudero, Head, for Responsible Management Education, you will have the Un PRME Secretariat chance to shape management education. Part II will focus on how business education can be transformed. In this session the Isabel Rimanoczy, results of the Survey will be presented and related to teaching/ learning methodologies and a framework of adult learning Doctoral Candidate and principles that include experiential, social, reflective learning, Legacy Coach inviting the audience to participate in a creative dialogue to identify new teaching approaches that can meet the emerging business education challenges. Business as a Force for Peace This workshop takes a look at two initiatives that advance Marc Lavine, Boston business as a force for peace. Peace Through Commerce is an College integrated outreach, education, and engagement program which illuminates the contribution that commerce, trade, and economic development make toward building sustainable peace. The Lou Ensel and Turo Dexter, workshop also takes a look at the design process behind the national Peace Academy recently established US National Peace Academy.28
  • 29. WORKSHOPS June 4, 2:00pm to 3:30pmThe World Inquiry: A Global Dialogue aroundBusiness Innovations for Mutual Benefit World Inquiry is a global effort that aims to discover, amplify and promulgate innovations that create mutual benefit for business and society. Through collecting and profiling stories ofRon Fry and Garima successful business innovations that are making a positive impactSharma, Weatherhead on society and environment, the World Inquiry contributes to the important dialogue about businesses doing well by doingSchool of Management, good. This workshop on World Inquiry will take you throughCase Western Reserve the discovery of leveraging this rich bank of stories for yourUniversity teaching, research or application. By real-world examples of individuals using these stories in their classrooms or as data for exploring their research questions you can get inspiration for employing these stories for your own research and instruction. How to access all that is available on the World Inquiry website, how to contribute by submitting a story of a business innovation for mutual benefit and how to be a part of the community of like minded individuals from diverse backgrounds who use this website are some of the questions this workshop will explore. This workshop will also open the conversation to you, as a user, around what improvisations you wish to see in making World Inquiry more useful to you as well as more useful in contributing to the dialogue on means and tools for sustainability and social entrepreneurship.What if B-Schools looked more like D-Schools? A number of top business schools have recently started lookingRoger Martin, Dean, at design schools for inspiration and have seen the relevanceRotman School of in integrating design concepts into business education. One ofManagement, University of the pioneers of this movement will share the thinking that lead him to exploring design-thinking as a necessary element ofToronto business education. 29
  • 30. WORKSHOPS June 4, 2:00pm to 3:30pm Inside Dow’s Sustainability Journey Take a rare look into the sustainability journey of the largest Bo Miller and Adam chemical company in the world. Driven by a strong sense of Muellerweiss, Dow history and responsibility, The Dow Chemical Company has Chemical transformed into a sustainability leader. Learn the challenges and catalysts for change of this 112-year-old enterprise that is on a mission to solve customer and world challenges through the application of science, technology, and sustainable chemistry. Amplifying Social Entrepreneurship Joseph Adelegan, Global network for Environment This workshop looks at how University Education can help to create future social entrepreneurs by supporting socially aware and and Economic Development concerned students to become change agents for a sustainable Research world. In addition, three case studies will be featured as examples of successful social entrepreneurship ventures. The first case study Michael Pirson, Fordham looks at how sustainable ecosystem design and the adoption of University / Harvard eco-efficient technologies leads to financial performance, even in University / Humanistic a developing economy with limited regulatory support. The next Management network. looks at an internationally acclaimed business model for converting slaughterhouse waste into bio-gas for household use. The third case study is on BioHavens, a man-made ecosystem that mimics Mary McNally & Timothy natural wetlands and can be used to clean water and create J. Wilkinson, Montana riparian habitat, a new venture which has been profitable beyond State University expectations. Firsthand Innovation – Stories from the Aspen Institute First Movers Fellows With Nancy McGaw, Deputy Director at Aspen The Aspen Institute Business and institute Business and Society Program Society Program First Mover Fellowship serves as an innovation lab for extraordinary social entrepreneurs Fred Collopy, Professor and Chair of Information who are ready to implement next Systems at the Weatherhead School at Case stage innovations in their companies Western Reserve University to create profitable growth and contribute to a sustainable society. Erin Fitzgerald, Director of Social and Environmental This interactive session will offer Innovation Consulting at Dairy Management inc. you the opportunity both to learn (DMi) about and to help with the important work these Fellows are undertaking. In doing so you’ll gain experience Kevin Thompson, Senior Program Manager for reframing problems, an important Corporate Citizenship and Corporate Affairs at iBM design skill. Felipe Botero, Vice President of Strategic Program Management at MetLife insurance Drummond Lawson, environmental chemist aka “greenskeeper” at Method30
  • 31. WORKSHOPS June 4, 2:00pm to 3:30pmPositive Design and Appreciative Construction: FromSustainable Development to Sustainable Value This session is organized for prospective authors who are interested in contributing to an edited volume entitled Potential of Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value, which will be the fourth volume in the Advances in Appreciative Inquiry series. By taking a generative approach and by building on positive design principles inherent in the appreciative inquiryTojo Thatchenkery, methodology, we propose moving from sustainable developmentGeorge Mason Unisversity to sustainable value. This workshop will focus on three thematic areas. The first, positive design for sustainable value, responds to questions such as: How can the design approach helpDavid Cooperrider, enhance the sustainable value over profit value? What needsWeatherhead School to happen to create a vibrant community of practice amongof Management, Case design practitioners, scientists, business and political leaders?Western Reserve University The second, Appreciative Intelligence and Social Innovation for Sustainable Value, focuses on sustainability and sustainableMichel Avital, value. It will explore how reframing global problems with an appreciative lens can allow organizations of all sorts to engageUniversity of Amsterdam in social innovation and generate sustainable value. The third, social entrepreneurship for sustainable value, explores the potential and impact of social entrepreneurship on sustainable value of all sorts. This area can provide lessons learned from high impact social entrepreneurship or conceptualize how this nascent movement with unbridled potential may contribute to the radical shift necessary for moving from sustainable development to sustainable value. This workshop is for anyone who has a passion for sustainable value and wants to contribute a chapter. PAPER SESSiOnS June 4, 2:00pm to 3:30pmRedesigning the Built Environment:Featuring Herman Miller This session will focus on a new technology pioneered by Herman Miller, called the Programmable Environment whichJennifer Magnolfi, chooses to take a different look at the interiors of commercialHerman Miller inc. space as something that can be changed or “programmed” by its users. The case study is complemented by two studies: TheJanis Birkeland, first looks at the intellectual and institutional obstacles to eco-Queensland University of retrofitting and suggests design approaches that can leapfrog these. The other will look at the interplay between designing andTechnology making and the eventual benefits or lack thereof for society and the environment. 31
  • 32. PAPER SESSiOnS June 4, 2:00pm to 3:30pm Design 101 - Fundamental Ideas In Design David Celento, So what exactly is design-thinking? This session will answer Penn State University this question from three perspectives: The first uses the lens of institutional logic to understand the field of design, uncovering Rebecca Henn, design’s institutional culture, norms, values and underlying assumptions. The second examines the deep-seated drive for University of Michigan continual and relentless improvement, the dissatisfaction that is at the core of design and “designerly ways of thinking.” The third Danielle P. Zandee and is a practical example of how the worlds of management and Marijke Broekhuijsen, design can be bridged through the use of language and rhetoric nyenrode Business at Wharton. The final thought piece highlights what managers Universiteit can learn from designers as artful makers. Technology and Collaboration as a Tool for Poverty Alleviation and Massive Innovation Kokila Doshi, University Through four case studies, this session provides insight into the of San Diego and Kamal innovative application of technology for poverty alleviation, how Gollakota, University of collaboration can enable massive innovation: Redlands - The diffusion of ICT initiatives in rural areas as a tool for Michael Pirson, Fordham poverty alleviation, based on their scalability and sustainability. University / Harvard - BracNet is a commercial venture providing wireless broadband internet connectivity to the entire country of Bangladesh, thereby University / Humanistic reducing the digital divide. Management network - NextEd is a project utilizing Web 2.0 to create an open African higher educational network. Tim Shea, University of - Collaboration between an Irish social entrepreneurship group Massachusetts Dartmouth and a European based private company to meet the pressing Phillip J. O’Dwyer & Louis need of exporters in Ethiopia to meet new EU / USA regulations, Brennam, Trinity College while transferring knowledge and technology.32
  • 33. POSTER PRESEnTATiOnS The following research posters will be showcased in the gallery area. Full papers are available online on the Virtual Forum. “A Systemic Model for Business Education Innovation” Stephen R. Ball - Siena Heights University “Perspectives on Measuring “Authentic” Sustainable Socially Responsible Results Using Strategic Technology Architecture Methods” Elise Barho, Joan Finley and Mike Flynn - Benedictine University “Governance Strategies for Sustainability using Strategic Technology Architecture Methods” Elise Barho, Joan Finley and Mike Flynn- Benedictine University “Voice of the Whole: Integrating Opposite Opinions for a Higher Purpose” Ilma Barros- Infinity International “Developing Leaders and Managers Who Can Actually Lead and Manage” Richard Boyatzis, Tony Lingham, and Angela Passarelli - Case Western Reserve University “Where Creativity and Innovation go to School: A study of the learning processes at the KaosPilot School of Leadership and New Business Design” Tina Broberg and Per Krull - Aarhus School of Business, University of Aarhus “Love as the expression of positive other regard: an antecedent to change at the scale of the whole” Duncan Coombe - Weatherhead School of Management, Case Western Reserve University “Developing the Global Leader of Tomorrow” Matthew Gitsham - Ashridge Business School “Awakening World-changing Leadership through Management Education” Ursula Glunk - Maastricht University, Micole Smits - Koraal Consulting “Sustainability of Microfinance Organizations In theUS: Accion – San Diego” Kamala Gollakota - University of Redlands, Kokila Doshi - University of San Diego “Using Religious Partnerships to Scale the Reach of Micro-Finance” Christopher Hastings - University of St. Thomas “Seizing and exploring the edge: Moments of surprise as aesthetic sensibility” Elizabeth Johnston - School of Advanced Studies, Tony Kortens - School of Advanced Studies, and NTL Institute for Applied Behavioral Science “Thought Leadership in U.S. Business Schools: Why Corporations Are More Progressive and How We Should Change*” Lori Kiyatkin, Rhonda Reger and J. Robert Baum - Robert H. Smith School of Business, University of Maryland34
  • 34. “Innovative Initiatives of Foreign Multinational Enterprises (MNEs) in China”Maria Lai-Ling Lam, Malone University School of Business“Leadership System Design for Sustainable Excellence: CEO Perspectives”John Latham - Monfort Institute at the University of Northern Colorado“Balance – A Necessary Design Principle for Creating Sustainable Change”Kevin D. Lynch and Susan M. Tinnish - Benedictine University“Accountability and Accounting in pursuit of sustainability: Seven Generations inview”Patty McNicholas, Monash University, Maria Humphries - University of Waikato“Entrepreneurial Attitudes Related to Corporate Social Responsibility”Edward C. Miller - Nova Southeastern University,David M. Setley - Lebanon Valley College“Redesigning the Mind of Future Leaders: Indian Insights and Innovative Experiments”Prof. Sanjoy Mukherjee - Indian Institute of Management Calcutta“Innovative Redesign of Management Education to Transform the U.S. Form ofDisaster Capitalism Into Global Sustainable Capitalism”Joseph A. Petrick and David S. Bright - Wright State University“Masters in Sustainable Business Administration: The What and How ofDeveloping A New Generation of Leaders”Isabel Rimanoczy - Teachers College, Columbia University“Positively Ethical: The Establishment of Innovation in Support ofLong-term Sustainability”Leslie E. Sekerka, Ethics in Action Research and Education Center - MenloCollegeAnke Arnaud - Embry-Riddle Aeronautical University“Designing an Undergraduate Capstone in Business”Jason C. Senjem - St. Norbert College“Re-tuning or Tikkun’ing Business Pedagogy for Social Justice”Madeline Scott - Queen’s University“PlayPumps International: Clean Water One Playground At a Time”Peter A. Stanwick - Auburn University“The Positive Leadership Model – Approaches that lead to factors of Creativityand Growth Mindset, leading to an innovative outcome for organisations”Ami Summers - Positive Leadership Pty Ltd“Distribution and the Outsourcing Compulsion”Timothy J. Wilkinson- Montana State University, Billings,Andrew R. Thomas - University of Akron“What Drives CSR Attitude in Subsidiaries of Chinese MNEs? ”Xiaohua Yang - School of Business and Management, University of San Francisco 35
  • 35. ABOUT THE GLOBAL FORUM The Theme: Manage by Designing in an Era of Massive Innovation Design thinking has the power to accelerate business innovation, transform challenges into opportunities and be a catalyst for positive change. The Global Forum engages the management, sustainability, and design communities to bring about system-wide, positive change and initiatives that will create sustainable value in your organization, today. At the Global Forum, participants will discover value drivers that work–even in a recession. Strategic integration of sustainability can result in solutions for the most pressing problems and in long-term value creation. It is the mindset that has helped leading companies achieve short term cost savings and increased efficiency as well as improved investor and creditor confidence in the long term. The sub-themes to be explored are: • Management-As-Design: What Can Management Learn from the Field of Design and How Might the Design Attitude Help Us Turn Social and Global Issues into Bona-fide Business Opportunities? • Massive Innovation: What Do We Know About Change at the Scale of the Whole? • Redesigning Management Education for the Future: If Anything Imaginable Were Possible How Might We Imagine and Design Responsible Management Education? Interactive Design Do you find that the most interesting conversations at conferences happen during the breaks? The Global Forum is co-convened with the UN Global Compact, a network of 4,700 companies and brings the world’s leading businesses and thought leaders into the room. Plus, more than two-thirds of agenda time is interactive: Powerful Networking is guaranteed. Outstanding speakers and workshops led by top experts is only part of the story. Using cutting edge, proven facilitation techniques to focus dialogue and ensure action, the Global Forum is less “talking heads” and more Real Engagement. What if the biggest social and global challenges are actually the biggest business opportunities? Learn how leading companies transform the way they do business, directly from the experts that lead these initiatives. Go home with Knowledge that will steer your organization through the recession. What if you could create real change by going to a conference? Imagine being a co-founder of initiatives such as a Nobel-type prize for business, new38
  • 36. sustainable-value frameworks, new business school curriculums and globalenergy-innovation initiatives. Expect Results that matter: The first Global Forumproduced a global transformation in management education – the Principles forResponsible Management Education, launched by UN Secretary General Ban KiMoon himself. What will you create at the second Global Forum?Graphic FacilitationThe forum will be captured visually by Diana Arsenian, Graphic Facilitator.Diana is the art director and senior consultant with The Grove ConsultantsInternational, a San Francisco organization development firm that uses graphicsto facilitate meetings and implement organizational change. Ms. Arsenianbrings her extensive art training to the emerging field of information designand organizational change, and has consulted with many leading technologycorporations, such as Hewlett Packard, Sun Microsystems, and Apple Computer.She has also worked cross-culturally as a graphic recorder and facilitator withmany leading non-profit groups, including The Institute for the Future, The Stateof the World Forum, and the United Religions Initiative. She is an alumna of theSpecial Session Global Women’s Leadership: Lessons from Success and BestPractices, 1997. She can be contacted at Darsenian@cs.com.Designing the Meeting SpaceIn step with the theme of the Global Forum, we have worked with a team fromthe Cleveland Institute of Art on the environment and communication design ofthe Global Forum. The Design Environment at The Cleveland Institute of Art hasa strong focus on social responsibility and sustainability in the role of design.Partnering with organizations such as BAWB on student/client projects is animportant part of the pedagogy.The following individuals have made an invaluable contribution to the success ofthe Global Forum:Doug Paige – Project Leader, Cleveland Institute of Art – dpaige@cia.edunick Adorni – Communication Design – nick@nickadorni.comAbigail Bickel – Environmental Design – info@abbybickel.comAmanda McKenzie – Environmental Design – aemckenziedesign@gmail.comDiana Peraita – Communication Design – dperaita@hotmail.comMinimizing our FootprintUntil we have progressed to the sustainable society that we envision, an eventof this scale will have an unavoidable impact on the environment. We have,however, taken conscious steps to reduce the environmental impact of hosting theGlobal Forum and we invite your suggestions for the future. 39
  • 37. OUR SPOnSORS With many thanks to our sponsors for making the Global Forum possible. The Co-conveners of the BAWB Global Forum ORGANIZATION DEVELOPMENT AND CHANGE DIVISION BAWB Global Forum Communications Partner47
  • 38. GLOBAL FORUM EVALUATORSHeadwaters Group Philanthropic ServicesThe Headwaters Group was founded in 1999 by Gayle Peterson and JohnSherman as a resource for private foundations, corporate foundations, communityfoundations, family foundations, and individuals.We chose the name Headwaters because it evokes images of new beginnings,of clarity of ideas that lead to powerful results. We believe deeply in cultivatingcommunity and giving back to people and the land with our actions. To dothat, Headwaters follows a results driven, triple bottom line philosophy: for us tobe successful, we must do good for our clients, for our employees, and for thecommunity we all share.Headwaters offers business and social sector strategies though five interrelatedservices:Strategic planning to define a vision and tactical direction Grants managementto effectively implement key strategies Organizational effectiveness to incorporatecontributions from all staff and stakeholders Strategic learning and evaluation toeffectively gather feedback and measure outcomes Strategic communications tohelp deliver real resultsListening PostA listening post is a place where forum attendees can share their views, reactionsand thoughts on discussion groups and the Forum as they unfold. A listeningpost station will be located at the interview room opposite the registration deskand will be open to forum attendees during breaks and mealtimes each dayof the Forum. We invite all attendees to come and share their thoughts withother attendees and the Forum planning committee. The purpose behind thelistening post is to encourage sharing of ideas, provide real-time feedback andreactions, and capture impromptu moments to share with other attendees andthe Forum staff. A Headwaters Philanthropic Services Group team member willbe in the listening post room to help capture via video your input. Thank you forparticipating and we look forward to your ideas and feedback. 48