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Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
Apam profile sponsorship_2012
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Apam profile sponsorship_2012

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Brand Endorsement Plan 2012

Brand Endorsement Plan 2012

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  • 1. BRAND ENDORSEMENT & SPONSORSHIP 2012
  • 2. ACADEMY OF PASTRY ARTS MALAYSIA Academy of Pastry Arts Malaysia is a premier institute offering you a unique opportunity to learn the Art of Bakery and Pastry making in a professional setting. We are committed to groom the best, “Ready to perform” professionals, entering the industry and related fields. We teach authentic European style Pastry & Bakery. Our master chefs classes involve Pastry Chefs from France, UK, USA and other countries right here to Malaysia.
  • 3. OUR TEAM - INHOUSE CHEFS Niklesh Sharma, Hong Yik Kong, Guillaume Lejeune, Frederic Oger,Executive Pastry Chef Executive Pastry Chef Director of Pastry Studies Executive Pastry Chef Focus: Focus: Focus: Bakery & Focus:Bakery, Cakes, Cho Cake French Pastry Chocolate, Dessert colate Decorating, Sugar s, Cakes Art Tan Wei Loon, Chong KoWai, Pastry Chef Pastry Chef Assistant Azura Focus: Chocolate & Sugar Focus: Khairuddin, Cakes, Pastry, Cake Asst. Pastry Chef Deco
  • 4. OUR TEAM – GUEST CHEFS Stéphane Tréand, Jean-Marie Auboine, Michel Willaume,MOF & World Pastry Champion 2008 MOF Finalist & Pastry World ChampionFocus: Sugar , Pastry & Chocolate American Chocolate Master 2005 Focus: Cakes & Pastry Art Focus: Chocolate & Pastry Matthias Schuebel Keith Hurdmann, Christophe Morel, Pastry Olympic Gold Medal Master Pastry Chef MOF Finalist 2011Focus: Chocolate, Petit Four Focus: Chocolates Focus: Chocolate
  • 5. NATIONAL ACHIEVEMENTSAt Culinaire Malaysia 2011, the region’s largest culinary competition, Chefsfrom Academy of Pastry Arts Malaysia won following medals and awards:MOST OUTSTANDING PASTRY CHEF AWARD 2011 (Chef Tan WeiLoon) Award for Most Outstanding Sugar Showpiece and Chocolate Cake Challenge Gold Medal for Dress the Cake Category Gold Medal for Pastry Bakery Showpiece Bronze for Chocolate Showpiece Diploma for Dress the Cake Category Diploma for Free Style Confectionary
  • 6. INTERNATIONAL ACHIEVEMENTSNATIONAL PASTRY TEAM:Two of our lecturers have been selected to represent Team Malaysia ininternational competitions. MONDIAL DES ARTS SUCRES, March 2012 in Paris :Chef Tan Wei Loon, our in-house Pastry Chef representing Team Malaysia for thisprestigious competition in March 2012.RESULTS: Malaysia under TOP 5 Pastry Teamof the world! ASIA PASTRY CUP, April 2012, Singapore :Chef Hong Yik Kong will be representing TeamMalaysia in Asia Pastry Cup in Singapore in April 2012.
  • 7. FULL TIME PROGRAMSVOCATIONAL TRAININGWe are committed to groom the next generation of outstanding Chefs.Awarding Body: UK based City & Guilds!Full time Pastry & Bakery Programs:- International Advanced Diploma (9 months)- International Diploma (6 months)- Certificate (3 months)With additional 3 months industrial training after graduation
  • 8. PART TIME WEEKEND PROGRAM PART-TIME CERTIFICATE PROGRAMS Suitable for working adults & College students: PASTRY & BAKERY PROGRAM: 12 Weekend sessions SUGARCRAFT PROGRAM: 6 Weekend sessions SHORT CLASSES- Suitable for enthusiasts of any age group: Semi professionals, hobby bakers, lifestyle explorers etc.- ½ day, 1 day, 2 day classes, i.e.: Christmas Bakery, Macarons, Croquembouche, Healthy Breads, Quiches, OperaCake
  • 9. CONTINUING EDUCATIONCONTINUING EDUCATION FOR PROFESSIONALSShort term workshops for professional Bakers, Pastry Chefs, Chocolatiers, CakeArtists, i.e.:- Sugar Art- Chocolate Making- Advanced Breakfast Pastries- Petit Fours- BreadsProfessionals from hotels , Pastry colleges andretails from Asia-Pacific region and Middle Eastattending these workshops!
  • 10. OUR FACILITIESAcademy of Pastry ArtsOn approx. 11,000 sqf. :6 specialized kitchens and The Studio/ShowroomAcademy of Culinary ArtsGrand Opening: May 2012
  • 11. ENROLMENT STATUSEnrollments 2011:60 full time300 part-time100 professionalsExpected 2012:120 full time500 part-time200 Professionals Demonstration worksop for 26 Executive Pastry Chefs of Marriott Hotels Asia-Pacific at Academy in Jan , 2012
  • 12. ACADEMY AS BRAND PARTNER To ensure that all brands of Sponsoring Company are reaching the right people Featured as sponsorers in all our Marketing tools Academy’s growth Your benefit Academy is Positioned as the Finest  Sponsoring Company Branding with Pastry school in Malaysia and Asia the right Kind of school & Pastry Chefs Pacific.  Our Monthly Marketing strategy All the Final trials and presentations of through National newspaper , Expat Natioanl Pastry Team are finalised in Magazines & Food Magazines Academy.  Our Professional programs are highly Academy has a strong Team of Visiting recognised from Professionals and Guest chefs like world champions Aspiring Entrepreneurs. , MOF , chocolatiers & World chocolate  A bigger reach through our Chefs Masters participation in From Year 2013 Academy will be competitions, demonstrations etc. organising , a Week Long Annual Asia Pastry Forum , One of its own Kind in Asia.
  • 13. PASTRY EQUIPMENTS & REFRIGERATION Academy’s growth Your benefit  Sponsors logo on each equipment exposed to more than 1000 students at AcademySponsoring of Pastry Equipments , Tools, Moulds as per Academy standard looking at  Introduce your equipment in a hands-onfollowing- experience to new customers supervised by our experienced Chefs Malaysian Team for World cup 2013  Organize demonstration sessions at Asia Pastry Forum in 2013 reaching Academy with your own Chef professionals from Asia-Pacific region.  Extensive Feature in Academy’s website with link to your website  Features in Academy’s monthly advertisements in national newspapers & magazines as sponsor  Taking in consideration up-coming Southeast Asia Pastry Forum in 2013 reaching professionals from Asia-Pacific region.
  • 14. ADVERTISEMENT Sponsor will be featured in advertisements nationwide

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