Niklas Nikolaidis, Ad Sheik
May 25, 2009

What We Do
‣ Multicultural online marketing agency and
Advertising network of ethnic websites
across Europe

5 Business Areas

Why Multicultural Web Marketing?
‣ Broadband penetration high with immigrants
‣ Active, over-index in certain areas (IM, web radio, forum)
‣ Low competition
‣ Seamless - flexible - immediate - measurable

The Ethnic Market - EU
‣ Younger than average population
‣ Disposable income on the rise
‣ 70.5 million population (15.2% of EU)
‣ Heavy users in certain sectors

AdSheiker™ Ad Network
‣ Ethnic websites in different language than host country
‣ Categories (News, Entertainment, Community, Dating, Sports)
‣ Languages (Albanian, Arabic, Bosnian, Persian, Polish, Serbian, Somali, Spanish, Turkish)
‣ Ads in new country language / home country
‣ Performance-based “Pay for what you get” or CPM
‣ +138MM page views per month

Ad Sheik Affiliate Network
‣ Pay by: ‣ Target ads by:
Cost-Per-1000 impressions (PPM) Language
Cost-Per-Click (PPC) Location
Cost-Per-Lead (PPL) URL
Cost-Per-Action (PPA) Keyword
Channel
Visitor tech. specifications

Reach | Network
Total Total Visits (MM) Totala Page views (MM)
Albanian 1.9 8.96
Arabic 0.2 6.8
Bosnian/Serbian 6.8 80.1
Kurdish 0.9 15.0
Persian 0.1 3.6
Polish 0.1 2.2
Somali 0.01 0.15
Spanish 1.6 21.9
Turkish 0.003 0.15
Total 11.5 138.86

What We Do
Interactive marketing SEO SEM
Banner ads On-page
Landing pages optimization PPC
Multicultural Micro sites Link building
web agency Ethnic online strategy Research
Strategy & Planning KPIs/Goals
A/B testing
Analytics
Multicultural Entertainment Dating Sports Community
ad network News Travel Political Blogs

Full Service Offering
MULTICULTURAL AFFILIATE NETWORK • CPO | CPL | CPC | CPM |
Online Creative Copywriting Email Marketing
• Display banners • Web, In-language • Opt-in, Outbound HTMLs
• Email ads • Ads • Email List Management
INTERACTIVE MARKETING
• Text ads Web Site Design
• Rich Media ads • Flash
• Flash elements • HTML, DHTML
• Search Engine Optimization (SEO)
SEARCH ENGINE MARKETING
• Pay-Per-Click (PPC) / Keyword Management (SEM)
Online Strategy
STRATEGIC PLANNING • Interactive Strategy Planning
• Account Planning
Web Analytics Online Research Creative Testing
WEB ANALYTICS • Strategy and Consulting • Media Planning Research • A/B Testing (Online creative)
• Analysis • Online Market Research • Usability Testing (Web site)

adsheik.com