Multicultural Marketing 101

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Crash course in multicultural marketing and areas where marketing people can focus their campaigns to target multicultural consumers.

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Multicultural Marketing 101

  1. 1. Multicultural Marketing 101 Crash Course In How To Reach Emerging Consumer SegmentsFriday February 22 13 w.
  2. 2. Did you know?Friday February 22 13 w.
  3. 3. There’s a newsheriff in town...Friday February 22 13 w.
  4. 4. OK... So maybe he/she doesn’t look exactly like that.Friday February 22 13 w.
  5. 5. An Early AdopterFriday February 22 13 w.
  6. 6. Nope.Friday February 22 13 w.
  7. 7. More like this.Friday February 22 13 w.
  8. 8. And like him.Friday February 22 13 w.
  9. 9. Now these guys will have to start thinking in new waysFriday February 22 13 w.
  10. 10. Does this mean that the marketing department is lost?Friday February 22 13 w.
  11. 11. Nope.Friday February 22 13 w.
  12. 12. Here’s 4 areas to use for multicultural marketingFriday February 22 13 w.
  13. 13. Sports will always workFriday February 22 13 w.
  14. 14. Family is more important than beforeFriday February 22 13 w.
  15. 15. Communication is a top activity as people are miles apartFriday February 22 13 w.
  16. 16. Media online from the home country is consumed more than everFriday February 22 13 w.
  17. 17. Want more ideas on how to reach multicultural consumers? Follow Joinville and our multicultural blog for more.Friday February 22 13 w.
  18. 18. Photo credits: http://www.flickr.com/photos/72923553@N00/6826209483 http://www.flickr.com/photos/75199686@N00/4456497360 http://www.flickr.com/photos/40143737@N02/4265173624/ http://www.flickr.com/photos/40387397@N04/8014765713/ http://www.flickr.com/photos/w4nd3rl0st/6457006853/ http://www.flickr.com/photos/coreytempleton/6330769180/ http://www.flickr.com/photos/revertebrate/914284844/ http://www.flickr.com/photos/ivan70s/6001521922/ http://www.flickr.com/photos/deadhorse/429479445/ http://www.flickr.com/photos/64667396@N00/7098164733Friday February 22 13 w.

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