Niklas Nikolaidis, Ad Sheik
Feb 9, 2009

Multicultural web marketing and ad network
Niklas Nikolaidis, Ad Sheik
Feb 9, 2009

What We Do
‣ A full-service multicultural web agency and
a unique affiliate advertising network of
ethnic websites across Europe

5 Business Areas
Web Analytics
Affiliate Network
Interactive Marketing
Multicultural
Strategy & Planning
SEO/SEM

The Ethnic Market
‣ Younger than average population
‣ Disposable income on the rise
‣ 21% of Swedish population
‣ Heavy users in certain sectors

Why Multicultural Web Marketing?
‣ Broadband penetration high with immigrants
‣ Active, over-index in certain areas (IM, web radio, forum)
‣ Low competition
‣ Transparent - flexible - instantaneous

Ad Sheik Affiliate Network
‣ Ethnic websites in different language than host country
‣ Categories (News, Entertainment, Community, Dating, Sports)
‣ Current languages (Albanian, Arabic, Bosnian, Serbian, Spanish)
‣ Ads in country language + ethnic (A/B testing)
‣ Performance-based “Pay for what you get”

Ad Sheik Affiliate Network

Ad Sheik Affiliate Network
‣ Target ads by:
‣ Pay by:
Language
Pay-Per-1000 impressions (PPM)
Location
Pay-Per-Click (PPC)
URL
Pay-Per-Lead (PPL)
Keyword
Pay-Per-Action (PPA)
Channel
Visitor tech. specifications

Ad Formats TEXT ADS:
LEADERBOARD HEADLINE 25 CH
LINE 1 35 CHARACTERS
728x90 LINE 2 35 CHARACTERS
BANNER 468 X 60 HALF BANNER 238 X 60
SQUARE
VERTICAL
250 X 250
BANNER
120 X 240
WIDE SKY
SKY
HALF PAGE
SQUARE
SCRAPER
SCRAPER
300 X 600
BUTTON 120 X 600
160 X 600
125 X 125
VREC
240 X 400
LARGE
RECTANGLE
336 X 280

What We Do
Interactive marketing SEO SEM
On-page
Banner ads
optimization
Landing pages PPC
Multicultural Micro sites Link building
web agency Ethnic online strategy Research
Strategy & Planning KPIs/Goals
A/B testing
Analytics
Multicultural Entertainment Dating Sports Community
ad network News Travel Political Blogs

Full Service Offering
• CPO | CPL | CPC | CPM |
MULTICULTURAL AFFILIATE NETWORK
Online Creative Copywriting Email Marketing
• Display banners • Web, In-language • Opt-in, Outbound HTMLs
• Email ads • Ads • Email List Management
INTERACTIVE MARKETING
• Text ads Web Site Design
• Rich Media ads • Flash
• Flash elements • HTML, DHTML
• Search Engine Optimization (SEO)
SEARCH ENGINE MARKETING
• Pay-Per-Click (PPC) / Keyword Management (SEM)
Online Strategy
STRATEGIC PLANNING • Interactive Strategy Planning
• Account Planning
Web Analytics Online Research Creative Testing
WEB ANALYTICS • Strategy and Consulting • Media Planning Research • A/B Testing (Online creative)
• Analysis • Online Market Research • Usability Testing (Web site)

adsheik.com