What is social media? Social media is a conversation online. Look who’s talking: your customers your employees your critics your fans anyone who has internet access and an opinion.
Social media conversation powered by Social Networks News & Bookmarking Blogs Video Sharing Photo Sharing Message Boards Wikis
Social media has the power to shift from corporations and institutions to individuals and communities.
The power of social media Learn what people are saying about you Create buzz for events & campaigns Increase exposure Identify recruiters to spread your message Get your message out fast Retain riders by establishing a personal relationship
Jump in Experiment personally before professionally Try a variety of social media tools Be yourself, make friends, share
Make a plan 1. Listen 2. Prepare (people, policies, strategy) 3. Engage 4. Go offline (events & promotions) 5. Measure success (monitor and adapt) Source: http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
Pitfalls Be transparent and honest Don’t just push your message – it’s all about the conversation Don’t create a page and fail to maintain it Don’t ignore conversations about your agency/business Carefully select employees responsible for content Don’t delete or remove criticism (it will just make it worse) Admit shortcomings Resolve issues quickly
Resources www.gosocialtransit.com www.mashable.com http://newmedia.hhs.gov/ http://govfresh.com/ http://www.whitehouse.gov/ http://www.govloop.com/ Connect with us: Website: www.MyValleyTransit.com Twitter: @ValleyTransit Facebook: Valley Transit