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  • 1. Social Media 101: What’s All the Buzz About?
    Nikki Voelzke
    Community Relations Specialist
    Valley Transit
  • 2. Agenda
    Introductions
    What is social media and why does it matter?
    Social media tool box
    Implementing your social media plan
    Pitfalls to avoid
    Resources
    Q&A
  • 3. Social media revolution
  • 4. What is social media?
    Social media is a
    conversation online.
    Look who’s talking:
    your customers
    your employees
    your critics
    your fans
    anyone who has internet
    access and an opinion.
  • 5. Social media conversation powered by
    Social Networks
    News & Bookmarking
    Blogs
    Video Sharing
    Photo Sharing
    Message Boards
    Wikis
  • 6. Social media has the power to shift from
    corporations and institutions to
    individuals and communities.
  • 7. The power of social media
    Learn what people are saying about you
    Create buzz for events & campaigns
    Increase exposure
    Identify recruiters to spread your message
    Get your message out fast
    Retain riders by establishing a personal relationship
  • 8. Start with the basics; listen to your customer
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Jump in
    Experiment personally before professionally
    Try a variety of social media tools
    Be yourself, make friends, share
  • 14. Make a plan
    1. Listen
    2. Prepare
    (people, policies, strategy)
    3. Engage
    4. Go offline
    (events & promotions)
    5. Measure success
    (monitor and adapt)
    Source: http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
  • 15. Pitfalls
    Be transparent and honest
    Don’t just push your message – it’s all about the conversation
    Don’t create a page and fail to maintain it
    Don’t ignore conversations about your agency/business
    Carefully select employees responsible for content
    Don’t delete or remove criticism (it will just make it worse)
    Admit shortcomings
    Resolve issues quickly
  • 16. Resources
    www.gosocialtransit.com
    www.mashable.com
    http://newmedia.hhs.gov/
    http://govfresh.com/
    http://www.whitehouse.gov/
    http://www.govloop.com/
    Connect with us:
    Website: www.MyValleyTransit.com
    Twitter: @ValleyTransit
    Facebook: Valley Transit