2. 6/23 - SF
350 demo rich
Female
The Swapaholics is an in-person event hostesses for Swap.com, and are
tastemakers in
national sustainable style and collaborative consumption experts based
Attendance
in Boston, MA. The Swapaholic sare dedicated to reviving the age-old
Most of Which
clothing swap, spreading the love for secondhand style, and sharing
were trying
their trendsetting take on budget fashion with modern swappers
Neuro for the 1st
nationwide. Event in SF took placea at LuLu’s on Thursday June 23rd.
time!!!
3. http://www.shopsweetthings.com/post/7016596168/shopaholics-meet-swapaholics
BLOGGED VIA LINK ABOVE
Last Thursday I finally got to experience my first swapping event
with Swap Lulu’s - a clothing swapping event hosted by The
Swapaholics and sponsored by online boutiqueLulu’s. Being
the shopaholic that I am, this was the ultimate shopping
experience without spending a lot of dough.
The swap was held at the Madrone Studios in the Mission.
Upon check-in I dropped off a bag of my unwanted clothes and
was given a swap tote bag for later use. While we waited for the
actual swap to start, I headed upstairs to the blogger/press
party where we were greeted with some tasty bites from Pretzel
Crisps, refreshing drinks from Neuro, and of course some vino
too! Here I got to catch up with my favorite blogger friends as
well as mingling with some new ones… and yes, this room was
filled with nothing but stylish ladies!
Total Spend Total ROI (Return
Return – Spend)
$ 121.6 $4600 $4478.8
product impression
(Facebook,
blogs blasts
and more)
4. San Francisco Gay Pride
Total Spend Total Impressions SF Pride is the largest Gay Pride
Celebration currently held in the
Awareness US. Neuro Norcal decided to forgo
Return a possible sponsorship with an un
returnable ROI for a fun loving
$1200 550,000 550,000 guerilla activation balloon styles
Impressions
Male 300,000
Female 250,000
14-17 5%
18-24 40%
25-34 30%
35+ 25%
During Event 550,000
5. San Francisco Gay Pride and Pink
Party Itemized
Expenses Cost
Created Oversized Balloons for $1200
Guerilla pride awareness campaign
Neuro Awareness
Campaign
Cases Sampled 0
around SF Gay
Part time hours 0
Pride
Total Spend $1200
6. Neuro Norcal Pride Activation
(Above) Pink Friday (25) Neuro Balloons Released – (Below) Pride (25) Neuro Balloon Released
7. Neuro Activation Viralized Impressions
Male 300,000
Female 250,000
14-17 5%
18-24 40%
25-34 30%
35+ 25%
During Event 550,000
X 2 events + online
impressions
(facebook and
sfgate) = 1,260,000
•Three additional Neuro outlets were sold in surrounding and following this event in
surrounding area’s. (32 incremental cases)
•Custom NorCal Neuro balloons: were a huge success and added value
to the while gaining awareness in the lgbt without sampling. (***too many people
to effectively sample with an kind of measureable or responsible roi made this
guerilla balloon activation quite effective and successful***)
•Viral: From the photos above and various networking sites, we are tracking hits and
will follow up with total impressions and web hits at a TBD date.
8. Cameron Colvin and Matt Overton
Football Camp Norcal 6/24/2011
Cameron
Colvin and
Matt
Overton
Cameron Colvin - Former 49er . UFL Las Vegas loco
Matt Overton - Former Seahawk - UFL Omaha Night Hawks
Chris Chooper - Raiders
Antony Trucks - Redskins
JY bond - Former NY Giants – UFL Heartfort Coloniels
Kai Brown- UFL Sacramento Mountain Lion
Terrell maze - SAC Mountain Lion
Eddy Gonzolez- SAC Mountain Lion
9. Matt Overtons NFL Pros 2 Youth
Event - Tracy CA - June 26th 2011
(L) James Hodgins - St. Louis Rams & (R) Matt
Overton Seattle Seahawks
10. Chris Cooper (L) of the Raiders & Jarrod From (L) to (R) - Cam Colvin - 49ers / TJ Ward -
Cooper (R) of the Panthers Cleveland Browns / Anthony Trucks -
Buccaneers / Ra'Shon Harris - Pittsburg Steelers
Matt Overton - Seattle Seahawks
(L) Chris Cooper - (R) Jarrod Cooper
12. (L) to (R) Marcus Maxwell - Seattle Chris Cooper - Raiders
Seahawks / Cam Colvin - 49ers / Jarrod
Cooper- Panthers/ Anthony Trucks -
Buccaneers
13. NFL camp impressions
Expenses Cost Impressions
Cases Sampled $273.00 Male 80%
Part time hours 16 Female 20%
Total Spend $561 14-17 25%
18-24 20%
25-34 20%
35+ 35%
Neuro Impressions on 800 x 50 = 40,000
Site
Neuro Impressions off 100,000 easy
site
http://www.tracypress.com, Total Spend Total Impressions
http://www.tracyhighfootball.com Awareness
and more pic’s via facebook and Return
tweets of Neuro on site from $561 140,000 + 500,000
autograph session(s)
14. Savemart / Lucky Golf Tournament - 6/23
•7Up requested our
assistance for this golf
tournament to assist with
Augusts buy ins.
•Golfer and Retailer alike
were very impressed by
the drinks and the display
•Neuro brought tons of
color to hole #11
•Impressions: Over 100
retail influencers golfers in
attendance.
15. Retail Sampling
Total In- Hourly Cost Avg
store Wage (Hours * Bottles “I like that there is only
35 calories per bottle
Hours Wage) Sold Per not per serving!”
Hour
22hrs $17 $374 “I love Bliss, I buy
them by the cases!”
# Bottles # Bottles
Sampled Sold
GASM 12 GASM 5
“Sonic helps me perform
SONIC 13 SONIC 22 better throughout the
SLEEP 0 SLEEP 8 day!”
SUN 5 SUN 4
BLISS 11 BLISS 40
SPORT 8 SPORT 2
TRIM 3 TRIM 2
TOTAL 52 TOTAL 83
17. Neuro’s presence was well received at these sampling locations. Sales increased due to
the sampling efforts of our team. Bliss and Sonic were the best selling skus.
18. Events - Sweet 16 From Norcal
Total Spend Total Return ROI (Return
– Spend)
$ 2576 749,005 746,429
# of Bottles Event # of Bottles % Sampled
Sampled Sampled
Male 40
GASM 135 SWAP 220
Female 60
SONIC 185 Football 450
SLEEP 25 Camp (MO)
Impressions
SUN 265 Pride 120
18-24 220,000+
BLISS 356 Golf 220
25-34 400,000+
SPORT 235 Retail 83
All Other Age 110,000+
TRIM 187 NFL Seed 120
TOTAL 1388 Influencer 160
TOTAL 1388
19. Neuro Norcal’s Marketing Team is
READY!!! R U?!?
Jason Brunswick – Marketing Manager
Northern California jbrunswick@drinkneuro.com
Nikki Nassiri – Lead Neuro Norcal
Michael Sese – Lead Neuro Norcal
