Twitter Me This? Using Twitter in Higher Ed

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Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

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  • 1. twitter me this?using twitter in highered
    Nikki Massaro Kauffman & Robin Bradford Smail
  • 2. twitter me this? who are we?
    who?
  • 3. twitter me this? who are we?
    Robin Smail
    @robin2go
    Penn State World Campus
    Social Media Socialite & “Renegade Element”
    ?
  • 4. twitter me this? who are we?
    Nikki Massaro Kauffman
    @nikkimk
    Penn State University Libraries
    “Dr. Nikki” & .eduGuru
  • 5. why should I care?
    @micala
  • 6. what it is
    A way to connect to people you know
    A way to connect to people whom you should know/need to know
    A faster way to get news/information
    An “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)
  • 7. what it isn’t
    A popularity contest
    A substitute for Talk Soup or People Magazine
    A way to meet chicks/dudes
    @kevinoshea
  • 8. Alan Levine, @cogdog
  • 9. what you need to get…
    a third-party application
    followers
    a purpose
    @kuratowa
  • 10. twitter and real life
    Keep your messages short.
    Expand and diversify your network.
    Listen.
    Give more than you get.
  • 11. twitter for your organization
    Holy uses for twitter, Batman!
    @largo621
  • 12. twitter for your organization
    Use Twitter to promote news & events:
    @PSUWorldCampus
    @psulibs
    @PalmerMuseum
    @pennstatelive
    @thisSquirrel
  • 13. twitter for your organization
    Use Twitter to promote organizational events:
    #ldsc09
    #tltsym09
    #psuweb09
    #cogdogpsu
    …but publicize the tag.
  • 14. twitter for your organization
    Use Twitter to monitor “your brand”:
    “Penn State”
    “Student Affairs”
    Examples?
    …or research a product.
  • 15. twitter for your organization
    “Community as the Committee”
    Learning Design Summer Camp
  • 16. twitter for your organization
    Issues for Organizational Twittering
    Should we have a twitter account?
    How are you going to use it?
    Who should have access?
    What about personnel turnover?
    How much personality?
    Do we follow people back?
    Do we respond to @replies? DMs?
    How do we handle squatters or disgruntleds?
  • 17. twitter for your organization
  • 18. twitter for your organization
  • 19. twitter for your career
    Hi, I’m @bpanulla & I have a Ph.D. in horribleness!”
    Faculty…
    @brendensparks
  • 20. twitter for your career
    Using Twitter +Hashtags for Events:
    Public notetaking.
    Search to find new followers.
    Search for blog post ideas.
    Search to attend virtually.
  • 21. twitter for your career
    Building Professional Relationships:
    Strengthen existing ones.
    Meet new people; FOAF.
    Minimizes virtual distance; twitter makes us all "virtual coworkers".
  • 22. twitter for your career
    Promoting Your Work:
    Share your ideas, but don’t be “that guy.”(via @ChrisBrogan)
    Only 1 in 8 tweets should self-promote(via @Fritinancy)
    Build a coalition for your cause.
  • 23. twitter for your productivity
    I can “reap” the benefits of twitter at my workplace!
    I, @meeshiefeet, will use it today to “kill” a few tasks.
  • 24. twitter for your productivity
    ask a question
    ask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps)
    good for getting outside perspective
  • 25. twitter for your productivity
    Ideas can come from anywhere, up or down.
    Cut through politics to get things done.
    Forces leaders to simplify messages.
    Leaders can tune-in to backchannel.
  • 26. why is twitter backchannel important?
    Backchannel is becoming part of the main event.
    @dancinjul
    @apetersen
  • 27. twitter backchannel is important
    Scale & Persistence of Message
    Qualitative Feedback
    Interpersonal Relationships
    Engagement
    Crowdsourcing
  • 28. twitter me this?what are your questions?
    robin2go@psu.edu & nikkimk@psu.edu
  • 29. kthxbai
    @bpanulla
    @brendensparks
    @dancinjul
    @kevinoshea
    @kuratowa
    @largo621
    @meeshiefeet
    @micala
    @onthelevel