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Twitter Me This? Using Twitter in Higher Ed

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Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

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  • Transcript

    • 1. twitter me this?using twitter in highered
      Nikki Massaro Kauffman & Robin Bradford Smail
    • 2. twitter me this? who are we?
      who?
    • 3. twitter me this? who are we?
      Robin Smail
      @robin2go
      Penn State World Campus
      Social Media Socialite & “Renegade Element”
      ?
    • 4. twitter me this? who are we?
      Nikki Massaro Kauffman
      @nikkimk
      Penn State University Libraries
      “Dr. Nikki” & .eduGuru
    • 5. why should I care?
      @micala
    • 6. what it is
      A way to connect to people you know
      A way to connect to people whom you should know/need to know
      A faster way to get news/information
      An “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)
    • 7. what it isn’t
      A popularity contest
      A substitute for Talk Soup or People Magazine
      A way to meet chicks/dudes
      @kevinoshea
    • 8. Alan Levine, @cogdog
    • 9. what you need to get…
      a third-party application
      followers
      a purpose
      @kuratowa
    • 10. twitter and real life
      Keep your messages short.
      Expand and diversify your network.
      Listen.
      Give more than you get.
    • 11. twitter for your organization
      Holy uses for twitter, Batman!
      @largo621
    • 12. twitter for your organization
      Use Twitter to promote news & events:
      @PSUWorldCampus
      @psulibs
      @PalmerMuseum
      @pennstatelive
      @thisSquirrel
    • 13. twitter for your organization
      Use Twitter to promote organizational events:
      #ldsc09
      #tltsym09
      #psuweb09
      #cogdogpsu
      …but publicize the tag.
    • 14. twitter for your organization
      Use Twitter to monitor “your brand”:
      “Penn State”
      “Student Affairs”
      Examples?
      …or research a product.
    • 15. twitter for your organization
      “Community as the Committee”
      Learning Design Summer Camp
    • 16. twitter for your organization
      Issues for Organizational Twittering
      Should we have a twitter account?
      How are you going to use it?
      Who should have access?
      What about personnel turnover?
      How much personality?
      Do we follow people back?
      Do we respond to @replies? DMs?
      How do we handle squatters or disgruntleds?
    • 17. twitter for your organization
    • 18. twitter for your organization
    • 19. twitter for your career
      Hi, I’m @bpanulla & I have a Ph.D. in horribleness!”
      Faculty…
      @brendensparks
    • 20. twitter for your career
      Using Twitter +Hashtags for Events:
      Public notetaking.
      Search to find new followers.
      Search for blog post ideas.
      Search to attend virtually.
    • 21. twitter for your career
      Building Professional Relationships:
      Strengthen existing ones.
      Meet new people; FOAF.
      Minimizes virtual distance; twitter makes us all "virtual coworkers".
    • 22. twitter for your career
      Promoting Your Work:
      Share your ideas, but don’t be “that guy.”(via @ChrisBrogan)
      Only 1 in 8 tweets should self-promote(via @Fritinancy)
      Build a coalition for your cause.
    • 23. twitter for your productivity
      I can “reap” the benefits of twitter at my workplace!
      I, @meeshiefeet, will use it today to “kill” a few tasks.
    • 24. twitter for your productivity
      ask a question
      ask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps)
      good for getting outside perspective
    • 25. twitter for your productivity
      Ideas can come from anywhere, up or down.
      Cut through politics to get things done.
      Forces leaders to simplify messages.
      Leaders can tune-in to backchannel.
    • 26. why is twitter backchannel important?
      Backchannel is becoming part of the main event.
      @dancinjul
      @apetersen
    • 27. twitter backchannel is important
      Scale & Persistence of Message
      Qualitative Feedback
      Interpersonal Relationships
      Engagement
      Crowdsourcing
    • 28. twitter me this?what are your questions?
      robin2go@psu.edu & nikkimk@psu.edu
    • 29. kthxbai
      @bpanulla
      @brendensparks
      @dancinjul
      @kevinoshea
      @kuratowa
      @largo621
      @meeshiefeet
      @micala
      @onthelevel