twitter me this?using twitter in higheredNikki Massaro Kauffman & Robin Bradford Smail

twitter me this? who are we?who?

twitter me this? who are we?Robin Smail@robin2goPenn State World CampusSocial Media Socialite & “Renegade Element”?

twitter me this? who are we?Nikki Massaro Kauffman@nikkimkPenn State University Libraries“Dr. Nikki” & .eduGuru

why should I care?@micala

what it isA way to connect to people you knowA way to connect to people whom you should know/need to knowA faster way to get news/informationAn “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)

what it isn’tA popularity contestA substitute for Talk Soup or People MagazineA way to meet chicks/dudes@kevinoshea

Alan Levine, @cogdog

what you need to get…a third-party applicationfollowersa purpose@kuratowa

twitter and real lifeKeep your messages short.Expand and diversify your network.Listen.Give more than you get.

twitter for your organizationHoly uses for twitter, Batman!@largo621

twitter for your organizationUse Twitter to promote news & events:@PSUWorldCampus@psulibs@PalmerMuseum@pennstatelive@thisSquirrel

twitter for your organizationUse Twitter to promote organizational events:#ldsc09#tltsym09#psuweb09#cogdogpsu…but publicize the tag.

twitter for your organizationUse Twitter to monitor “your brand”:“Penn State”“Student Affairs”Examples?…or research a product.

twitter for your organization“Community as the Committee”Learning Design Summer Camp

twitter for your organizationIssues for Organizational TwitteringShould we have a twitter account? How are you going to use it?Who should have access?What about personnel turnover?How much personality?Do we follow people back? Do we respond to @replies? DMs?How do we handle squatters or disgruntleds?

twitter for your organization

twitter for your organization

twitter for your careerHi, I’m @bpanulla & I have a Ph.D. in horribleness!”Faculty…@brendensparks

twitter for your careerUsing Twitter +Hashtags for Events:Public notetaking.Search to find new followers.Search for blog post ideas.Search to attend virtually.

twitter for your careerBuilding Professional Relationships:Strengthen existing ones.Meet new people; FOAF.Minimizes virtual distance; twitter makes us all "virtual coworkers".

twitter for your careerPromoting Your Work:Share your ideas, but don’t be “that guy.”(via @ChrisBrogan)Only 1 in 8 tweets should self-promote(via @Fritinancy)Build a coalition for your cause.

twitter for your productivityI can “reap” the benefits of twitter at my workplace!I, @meeshiefeet, will use it today to “kill” a few tasks.

twitter for your productivityask a questionask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps)good for getting outside perspective

twitter for your productivityIdeas can come from anywhere, up or down.Cut through politics to get things done.Forces leaders to simplify messages.Leaders can tune-in to backchannel.

why is twitter backchannel important?Backchannel is becoming part of the main event.@dancinjul@apetersen

twitter backchannel is importantScale & Persistence of MessageQualitative FeedbackInterpersonal RelationshipsEngagementCrowdsourcing

twitter me this?what are your questions?robin2go@psu.edu & nikkimk@psu.edu

kthxbai@bpanulla@brendensparks@dancinjul@kevinoshea@kuratowa@largo621@meeshiefeet@micala@onthelevel