Twitter Me This? Using Twitter in Higher Ed


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Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

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  • Twitter Me This? Using Twitter in Higher Ed

    1. 1. twitter me this?using twitter in highered<br />Nikki Massaro Kauffman & Robin Bradford Smail<br />
    2. 2. twitter me this? who are we?<br />who?<br />
    3. 3. twitter me this? who are we?<br />Robin Smail<br />@robin2go<br />Penn State World Campus<br />Social Media Socialite & “Renegade Element”<br />?<br />
    4. 4. twitter me this? who are we?<br />Nikki Massaro Kauffman<br />@nikkimk<br />Penn State University Libraries<br />“Dr. Nikki” & .eduGuru<br />
    5. 5. why should I care?<br />@micala<br />
    6. 6. what it is<br />A way to connect to people you know<br />A way to connect to people whom you should know/need to know<br />A faster way to get news/information<br />An “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)<br />
    7. 7. what it isn’t<br />A popularity contest<br />A substitute for Talk Soup or People Magazine<br />A way to meet chicks/dudes<br />@kevinoshea<br />
    8. 8. Alan Levine, @cogdog<br />
    9. 9. what you need to get…<br />a third-party application<br />followers<br />a purpose<br />@kuratowa<br />
    10. 10. twitter and real life<br />Keep your messages short.<br />Expand and diversify your network.<br />Listen.<br />Give more than you get.<br />
    11. 11. twitter for your organization<br />Holy uses for twitter, Batman!<br />@largo621<br />
    12. 12. twitter for your organization<br />Use Twitter to promote news & events:<br />@PSUWorldCampus<br />@psulibs<br />@PalmerMuseum<br />@pennstatelive<br />@thisSquirrel<br />
    13. 13. twitter for your organization<br />Use Twitter to promote organizational events:<br />#ldsc09<br />#tltsym09<br />#psuweb09<br />#cogdogpsu<br />…but publicize the tag.<br />
    14. 14. twitter for your organization<br />Use Twitter to monitor “your brand”:<br />“Penn State”<br />“Student Affairs”<br />Examples?<br />…or research a product.<br />
    15. 15. twitter for your organization<br />“Community as the Committee”<br />Learning Design Summer Camp<br />
    16. 16. twitter for your organization<br />Issues for Organizational Twittering<br />Should we have a twitter account? <br />How are you going to use it?<br />Who should have access?<br />What about personnel turnover?<br />How much personality?<br />Do we follow people back? <br />Do we respond to @replies? DMs?<br />How do we handle squatters or disgruntleds?<br />
    17. 17. twitter for your organization<br />
    18. 18. twitter for your organization<br />
    19. 19. twitter for your career<br />Hi, I’m @bpanulla & I have a Ph.D. in horribleness!”<br />Faculty…<br />@brendensparks<br />
    20. 20. twitter for your career<br />Using Twitter +Hashtags for Events:<br />Public notetaking.<br />Search to find new followers.<br />Search for blog post ideas.<br />Search to attend virtually.<br />
    21. 21. twitter for your career<br />Building Professional Relationships:<br />Strengthen existing ones.<br />Meet new people; FOAF.<br />Minimizes virtual distance; twitter makes us all &quot;virtual coworkers&quot;.<br />
    22. 22. twitter for your career<br />Promoting Your Work:<br />Share your ideas, but don’t be “that guy.”(via @ChrisBrogan)<br />Only 1 in 8 tweets should self-promote(via @Fritinancy)<br />Build a coalition for your cause.<br />
    23. 23. twitter for your productivity<br />I can “reap” the benefits of twitter at my workplace!<br />I, @meeshiefeet, will use it today to “kill” a few tasks.<br />
    24. 24. twitter for your productivity<br />ask a question<br />ask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps)<br />good for getting outside perspective<br />
    25. 25. twitter for your productivity<br />Ideas can come from anywhere, up or down.<br />Cut through politics to get things done.<br />Forces leaders to simplify messages.<br />Leaders can tune-in to backchannel.<br />
    26. 26. why is twitter backchannel important?<br />Backchannel is becoming part of the main event.<br />@dancinjul<br />@apetersen<br />
    27. 27. twitter backchannel is important<br />Scale & Persistence of Message<br />Qualitative Feedback<br />Interpersonal Relationships<br />Engagement<br />Crowdsourcing<br />
    28. 28. twitter me this?what are your questions?<br /> &<br />
    29. 29. kthxbai<br />@bpanulla<br />@brendensparks<br />@dancinjul<br />@kevinoshea<br />@kuratowa<br />@largo621<br />@meeshiefeet<br />@micala<br />@onthelevel<br />