Twitter Me This? Using Twitter in Higher Ed

twitter me this?using twitter in highered
Nikki Massaro Kauffman & Robin Bradford Smail

twitter me this? who are we?
who?

Robin Smail
@robin2go
Penn State World Campus
Social Media Socialite & “Renegade Element”
?

Nikki Massaro Kauffman
@nikkimk
Penn State University Libraries
“Dr. Nikki” & .eduGuru

why should I care?
@micala

what it is
A way to connect to people you know
A way to connect to people whom you should know/need to know
A faster way to get news/information
An “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)

what it isn’t
A popularity contest
A substitute for Talk Soup or People Magazine
A way to meet chicks/dudes
@kevinoshea

Alan Levine, @cogdog

what you need to get…
a third-party application
followers
a purpose
@kuratowa

twitter and real life
Keep your messages short.
Expand and diversify your network.
Listen.
Give more than you get.

twitter for your organization
Holy uses for twitter, Batman!
@largo621

Use Twitter to promote news & events:
@PSUWorldCampus
@psulibs
@PalmerMuseum
@pennstatelive
@thisSquirrel

Use Twitter to promote organizational events:
#ldsc09
#tltsym09
#psuweb09
#cogdogpsu
…but publicize the tag.

Use Twitter to monitor “your brand”:
“Penn State”
“Student Affairs”
Examples?
…or research a product.

“Community as the Committee”
Learning Design Summer Camp

Issues for Organizational Twittering
Should we have a twitter account?
How are you going to use it?
Who should have access?
What about personnel turnover?
How much personality?
Do we follow people back?
Do we respond to @replies? DMs?
How do we handle squatters or disgruntleds?

twitter for your career
Hi, I’m @bpanulla & I have a Ph.D. in horribleness!”
Faculty…
@brendensparks

Using Twitter +Hashtags for Events:
Public notetaking.
Search to find new followers.
Search for blog post ideas.
Search to attend virtually.

Building Professional Relationships:
Strengthen existing ones.
Meet new people; FOAF.
Minimizes virtual distance; twitter makes us all "virtual coworkers".

Promoting Your Work:
Share your ideas, but don’t be “that guy.”(via @ChrisBrogan)
Only 1 in 8 tweets should self-promote(via @Fritinancy)
Build a coalition for your cause.

twitter for your productivity
I can “reap” the benefits of twitter at my workplace!
I, @meeshiefeet, will use it today to “kill” a few tasks.

ask a question
ask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps)
good for getting outside perspective

Ideas can come from anywhere, up or down.
Cut through politics to get things done.
Forces leaders to simplify messages.
Leaders can tune-in to backchannel.

why is twitter backchannel important?
Backchannel is becoming part of the main event.
@dancinjul
@apetersen

twitter backchannel is important
Scale & Persistence of Message
Qualitative Feedback
Interpersonal Relationships
Engagement
Crowdsourcing

twitter me this?what are your questions?
robin2go@psu.edu & nikkimk@psu.edu

kthxbai
@bpanulla
@brendensparks
@dancinjul
@kevinoshea
@kuratowa
@largo621
@meeshiefeet
@micala
@onthelevel

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Twitter Me This? Using Twitter in Higher Ed

by Nikki Massaro Kauffman on Jul 22, 2009

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