Free PowerPoint Backgrounds

Research Project
Nikita Ganatra
How Do QR Codes Help Market A
Business? And How Effective Are QR
Codes?
Why I chose This Question
•

•

•

•

I chose this question because when I looked at a QR code on my
blackberry I was inte...
Anesthetic Codes
• The technology of the QR Codes has improved and now
the latest version is called Anesthetic Codes
• It ...
Pre Test Survey
Survey Link:
http://www.surveymonkey.com/s/LYFDCCR
How I asked people:

Twitter:

Facebook:

Response:

I ...
Source

QR Code

http://www.qrstuff.com/

Colour QR
Code
Source

http://www.visualead.com/

Picture QR
Code
Source

http://www.pinterest.com/nwells143/qr-stuff/
Source

http://goqr.me/
Source

http://qrcode.littleidiot.be/
Key Words
Interactive- QR Codes are Interactive as users have to scan the code
Advertisement- QR Code is good for advertis...
Method/ Methodology
• I will be doing primary research as I will be getting some
of my information from different QR Code ...
Time Management
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Week 13: Prepare presentation with research
Week 14: Presentation
Week 15 – 1...
Films
•

‘Think before you do, I think QR Codes are brilliant if used properly’
Scott Stratten. (2011). The Problem With Q...
Academic Journals
•

‘ found that in June 2011, 14 million smartphone users in the
US, representing 6.2% of the total mobi...
Books
•

‘You can track each time one of your QR codes is scanned, using a free
or paid service. You’ll know soon and thor...
Blogs
•

‘Incorporating a Visual QR Code into an ad layout or image

combines the incentive to interact and engage with th...
Interviews
•

‘You can have the QR Generated that actually goes right through
the mobile experience, whether it’s a add, w...
Artefacts 1
•

I will be printing out a QR Code on a poster and I will link it up to a
website that shows how many people ...
Conclusion

•

•

I’ve concluded by researching QR Codes, how they have
changed over the years will expand my knowledge an...
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research plan

  1. 1. Free PowerPoint Backgrounds Research Project Nikita Ganatra
  2. 2. How Do QR Codes Help Market A Business? And How Effective Are QR Codes?
  3. 3. Why I chose This Question • • • • I chose this question because when I looked at a QR code on my blackberry I was interested in the way they worked, what are they mainly used for, how popular they are and if people know what they are I want to know more about how QR Codes have changed over the years and explore the difference between the first QR Code and the latest version I want to know how effective QR Codes are to a business and how they help the business get advertised I am interested to know if a business had a QR Code on a marketing product such as a business card would it be effective as a marketing purpose
  4. 4. Anesthetic Codes • The technology of the QR Codes has improved and now the latest version is called Anesthetic Codes • It is the same as a QR Code but a Anesthetic Code is embedded in the picture • Anesthetic Codes has a disadvantage as if someone was walking past that image they wouldn’t know it’s a scannable code as it’s not visible • It uses the D-Touch visual recognition system • There is a APP called AnestheticCodes Aestheticodes APP
  5. 5. Pre Test Survey Survey Link: http://www.surveymonkey.com/s/LYFDCCR How I asked people: Twitter: Facebook: Response: I asked people if they have used QR Codes before and 54% of the people said No and 45% said yes.
  6. 6. Source QR Code http://www.qrstuff.com/ Colour QR Code
  7. 7. Source http://www.visualead.com/ Picture QR Code
  8. 8. Source http://www.pinterest.com/nwells143/qr-stuff/
  9. 9. Source http://goqr.me/
  10. 10. Source http://qrcode.littleidiot.be/
  11. 11. Key Words Interactive- QR Codes are Interactive as users have to scan the code Advertisement- QR Code is good for advertising a business Links- QR Codes are linked Portable- It is portable as you can carry it around as a business card or a mug Graphics- QR Code is a graphic image
  12. 12. Method/ Methodology • I will be doing primary research as I will be getting some of my information from different QR Code books and articles • I will be doing secondary research as I will be using a website to create my QR generators • I will be using Quantitative methods as I will be creating a survey to find out more information on what type of QR Codes are popular
  13. 13. Time Management • • • • • • • • • • • • • • Week 13: Prepare presentation with research Week 14: Presentation Week 15 – 16: Begin and finish first artefact Week 17 – 18: Begin and finish second artefact Week 19 – 20: Begin and finish third artefact Week 20 – 24: Christmas Break Week 25 – 26: Begin and finish fourth artefact Week 27 – 28: Begin and finish final artefact Week 29: Prepare to present artefacts Week 30: Final artefact presented and discussed Week 31 – 37: Complete research document Week 38: Submit research document Week 39 – 41: Put my research findings into presentation for Viva Voce Week 42: Viva Voce Presentation
  14. 14. Films • ‘Think before you do, I think QR Codes are brilliant if used properly’ Scott Stratten. (2011). The Problem With QR Codes. Available: http://www.youtube.com/watch?v=V2rVYvylvZc. Last accessed 20th Oct 2012 • ‘20% of US smartphone users scanned a QR code last year as well as 6% of total mobile phone users’ WPPStream. (2012). QR codes: The Good, The Bad, The Ugly - Jennifer Okula - Safecount - Ignite Talk @WPPStream. Available: http://www.youtube.com/watch?v=kXXdoTrN_tg. Last accessed 20th Oct 2012
  15. 15. Academic Journals • ‘ found that in June 2011, 14 million smartphone users in the US, representing 6.2% of the total mobile audience, had scanned a QR or bar code on their smart device’ Dong-Hee Shina , Jaemin Jung , Byeng-Hee Changc. (2012). The psychology behind QR codes: User experience perspective. The psychology behind QR codes: User experience perspective. 1417–1426 (Introduction), 1. Last accessed 22th Oct 2012 • ‘One concern that has been expressed about QR codes is the potential presence of malicious code either in the codes themselves or on the websites they link to’ Mauricio Diazgranados ; Vicki Funk. (2013). Utility of QR codes in biological collections. Utility of QR codes in biological collections. 2013 (Figure 4), 31 Last accessed 22th Oct 2012
  16. 16. Books • ‘You can track each time one of your QR codes is scanned, using a free or paid service. You’ll know soon and thoroughly just how well your print, TV, digital and other advertising media are working’ Mick Winter (2011). Scan Me - Everybody's Guide to the Magical World of Qr Codes [. WestSong Publishing: WestSong . 1 • ‘Barcodes and QR Codes both allow your to store information in a tiny space’ Joe Waters (2012). QR Codes For Dummies Portable Edition. Hobroken,New Jersey : John Wiley . 8
  17. 17. Blogs • ‘Incorporating a Visual QR Code into an ad layout or image combines the incentive to interact and engage with the technical means to do so, making Visual QR Codes more engaging, more communicative and significantly more effective with scans rates shown to be up to 25% higher when compared to a traditional QR code’ QRStuff, 2013, QRStuff QR Codes Go Visual, 8 June, [Online] http://www.qrstuff.com/blog/author/admin Last accessed 22th Oct 2012 • ‘Instead of asking students to type in a long web address where they could easily make mistakes, a QR code will take them straight to a website.’ Monica Burns,2013, Five Reasons I Love Using QR Codes in My Classroom, 23rd January , [Online], http://www.edutopia.org/blog/using-qr-codes-in-classroommonica-burns Last accessed 22th Oct 2012
  18. 18. Interviews • ‘You can have the QR Generated that actually goes right through the mobile experience, whether it’s a add, whether it’s a E profile card or if it’s your corporate website.’ interlinkONE. (2011). John Foley, Jr. Talks about Mobile Websites and QR Codes. Available: http://www.youtube.com/watch?v=j7Cfz0gwZXs. Last accessed 20th Oct 2012 • ‘When It’s scanned by a mobile phone that has a QR reader, it can send a email, a text message, dial a phone and go onto the internet’ reachlocal. ( 2011). What are QR Codes? Expert Interview with Tom Martin. Available: http://www.youtube.com/watch?v=FAqZUbUlDXo. Last accessed 20th Oct 2012
  19. 19. Artefacts 1 • I will be printing out a QR Code on a poster and I will link it up to a website that shows how many people have scanned that QR code, this poster will be put up everywhere and this will help me find out how many people use QR Codes Artefacts 2 • My second Artefact is going to be an improved version of the QR Code which will have a coloured QR Code to see if people scan more or less if there are different colours on the QR Code generator
  20. 20. Conclusion • • I’ve concluded by researching QR Codes, how they have changed over the years will expand my knowledge and I will find out more about the Anesthetic Codes as these are current I will find out what type of QR codes are popular through my artefacts

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