Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets
Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers
Senders can restrict delivery to those in their circle of friends or, by default, allow open access
Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications
Definition courtesy of Wikipedia
How Can Twitter Help Improve My Job Performance?
There isn’t a shortage of resources online that demonstrate how to use Twitter for business
In fact, ReadWriteEnterprise made a Twitter for Business Guide available in July 2009
If you are responsible for understanding social media, using social media tools is key to improving your job performance
How Can Twitter Help Improve My Job Performance? (cont)
Define what your goals for using Twitter are
Do you want to learn more about social media?
Are you searching for competitive intelligence?
Are you trying to establish yourself or company as a leader?
Find people to follow that you share interests with
If you’re a marketer, find other marketers, find agencies, find clients, find users that specialize in what you do (mobile marketing, social media, CRM, etc)
Have a dialog with these people – this is a new form of networking and sharing
Incorporate what you learn back into your job
Share interesting things that you find
Be approachable and set the tone that you want to continuously learn and improve your skill sets
How Can Twitter Help Improve My Job Performance? (cont)
Twitter helps you stay up-to-date in a rapidly changing marketplace
Twitter breaks news faster than other sources
Twitter brings great minds together, and gives you daily opportunities to learn
Twitter gives your critics a forum, but that means you can study them
Twitter helps with business development, if your prospects are online
4 Step Plan to Get You Tweeting 1 If you’re reading this, I’m assuming you’re interested in learning how to Tweet. You can check off step #1. 2 Set aside a good two-hours to complete the four tutorials in this presentation. 3 Finding a Tweeting style takes time. The value may not kick in right away. Agree to commit to tweeting for at least 30 days. 4 Have fun and share your experience with someone else.
Your user name like a screen name is how people come to know you on Twitter
It appears in your profile URL (i.e.: www.twitter.com/yourname)
How do you come up with a user name?
Think about how other Twitter users will look for you
Consider the purpose of the Twitter account
Here are a few suggestions:
If you’re using Twitter primarily for personal use, use your name or a combination of your first, middle, and last name (note: there are a lot of Twitter users already…your first choice may not be available, especially if you have a common name. Have some variations available)
If you’re using Twitter to promote a company, use the company name
If you’re using Twitter to self-promote, use the name of your website or blog
Sometimes pictures help. Let’s look at an example on the next slide…
Tutorial #1: Create Account (cont) My first user name choice was NicoleJohnson. It wasn’t available, so I used my middle initial and chose NicoleLJohnson instead.
Tutorial #1: Create Account (cont) Twitter let’s you customize your account. In this tutorial, we will add a profile bio.
Tutorial #1: Create Account (cont) This is where you update your status – up to 140 characters at a time. You’re probably dying to Tweet… try to hold on until we get to the participate tutorial Click on the “settings” link to customize
Tutorial #1: Create Account (cont) Click on the account tab. Notice the time zone and bio fields.
If you haven’t already, click on your settings link
Click on the account tab
Under the account tab, let’s do two things
First, double check your time zone
Choose the correct time zone from the drop down menu
Second, enter something about yourself in the “one-line bio” field
This is a little something about yourself that others will see. When people are searching for people to follow, they will often read this snippet. What you say can have an impact on if people choose to follow you or not.
You can show your personality here or describe your strengths and interests. You’re limited to 160 characters. My bio reads: “Digital Strategist, Instructional Designer, Runner, and New Yorker.”
If you want to add some more personality, you can also click on the picture and design tabs. You can upload a picture and add a design to your background. You can also skip these steps and come back at a later time to personalize your Twitter account.
There are a few additional ways to participate that you should know about:
First is marking posts as favorites
Second is searching for information
Twitter is a great search engine
This is where hashtags (#) come in nicely
Third is following trends
Let’s take a look at how these work on the next slide
Tutorial #3: Participate (cont) When you rollover a post – the star and arrow appear Star = favorite Arrow = reply Click on the star to add the post to your favorites list (you can go back and review the post later) Click on the arrow to reply back to this user Favorites
Tutorial #3: Participate (cont) Try out the search function. Type a topic you’re interested in learning more about. Try adding the #prior to a key word to find tagged content. Try clicking on a trend and read about what others are talking about.
One of the most common comments I hear about Twitter is that it’s best used as a “mobile application”
What does this mean…
Most of us aren’t tethered to our computers
When we see something we want to share, using our mobiles is the most convenient and timely approach
When you’re waiting in line, commuting on a bus, train, or in a taxi, or sitting in a doctor’s office, Twitter is a great tool to check in on news, network with your followers, and share what you’ve been up to
Resources: Applications This site is designed to help you track your tweets. With Tweetburner you can shorten URLs and track the clicks your tweets accumulate. TweetBurner Share your favorite pictures on Twitter. TwitPic Do you have something to promote on Twitter tomorrow but are afraid of forgetting to do it? With FutureTweets, you can schedule your tweet ahead of time for a specific date and time. Even schedule reoccurring tweets to post daily, monthly, even yearly. Future Tweets A collection of free background themes for your Twitter account. You can use the one click installation or manually install them yourself. Lots of nice designs and colors to choose from. Twitter Gallery Downloading this free toolbar gives you instant access to Twitter. You can use the toolbar to access online Twitter tools, check your Twitter stats, post your updates and more. Versions are available for both Firefox and Internet Explorer. Twitter Toolbar
Resources: Links Twitter Speak - 66 Terms How to Organize a Successful TweetUp 29 Twitter Apps for the iPhone Compared Top 10 Twitter Tutorials on YouTube 10 Ways to Find People on Twitter