Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
Global Marketing
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Global Marketing

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  • PR – inversely proportional to country’s stage of economic developmentMA – local content law….non tariff barrier…FC & C - land, labour, capital, materialSC – time delay & higher costCI – power, transportation & roads. Communications, Service & component supplierFE – volatile exchange rate, also do sourcing to reduce riskPM –P – 4 p’s … provide greater value than competitors, who buys, who do not, where , when, whyMSC: MA – export license…. Import duties… import restrictions…
  • Supplier, Manufacturing, Marketing, Retailer
  • Page 245. PU book
  • Gaurang’s Part start from this slide………………….Page no. 280; Book 1
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