APPLE
1
PRADEEP
By:
Contents
• Introduction
• Vision
• Mission
• Company Profile
• Major Hardware Products
• Major Software Products
• Stores ...
‹#›
Introduction
• Apple Inc. (previously Apple
Computer, Inc.) is an American multinational
corporation.
• Apple Inc. ignited...
Macintosh line of computersipodiphoneipad
5
Vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate...
Mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication...
Company Profile
• Established : on April 1,1976.
• Founders : Steve Jobs, Steve
Wozniak, and Ronald Wayne.
• Industry :
Co...
•Steven Paul
"Steve" Jobs was
an American
entrepreneur, market
er, and inventor, who
was the co-
founder, chairman, a
nd C...
• Stephen Gary "Steve"
Wozniak,
known as "Woz“.
He is an American
inventor,
computer engineer and
Programmer
who
co-founde...
• Ronald Gerald Wayne is
a retired American
electronics industry worker.
• He co-founded Apple
Computer with Steve
Wozniak...
Major Hardware Products
• Apple TV
• iPad
• iPhone
• iPod (Classic, Nano, Shuffle, Touch)
• Mac (iMac, MacBook, MacBook
Ai...
Major Software Products
• Mac OS X
• iOS
• iTunes
• iWork
• QuickTime
• Safari
• iLife
13
Stores & Services
• App Store
• Game Center
• iAd
• iBook store
• iTunes Store
• iWork.com
• iCloud
14
‹#›
Evolution Of APPLE inc.
2006199719771975
16
The Beginning
• Apple‟s history starts with the story of Stephen
G Wozniak and Steven P Jobs young and
exceptional people ...
APPLE I
•On1976, April 1 – released
the Apple I (for 666$) and
started Apple Computers.
• Had 8 KB of RAM
• It was box woo...
APPLE II
•In 1977, Apple II was
released for 1298$
• Had color graphics – a first
for a personal computer
• Floppy disk dr...
APPLE III
•Released May 1980
•Had 128kb of RAM
•Designed for business
•Cost- 4300$
•Had lots of problems –
didn‟t do well....
LISA
•Released in 1983
•Became the 1st
personal computer
sold to the public
with a GUI
•Commercial failure
due to high pri...
The Intro Of Macintosh
•Introduced in 1984
•128kb memory
•Motorola‟s 68000
CPU
• Sold for 2495$
22
Macintosh Portable
•Apple‟s first attempt
at a “portable”
computer
• Released in 1989
• 8 MB RAM
• 40 MB Hard drive
• Clun...
More Portable Efforts
Power book 100
•Released in 1991
•40mb Hard drive
•8mb RAM
•2500$
•Helped Apple to
get some revenue
...
Desktop Evolution
»
The iMAC
• Released in 1998
• 2 USB ports
• 4 GB hard drive
• 256 MB RAM
• All in 0ne computer
•Releas...
Laptop Evolution
MACBOOK AIR
• 2 GB memory
• 120 GB hard drive
• 1799$
26
iPod
• On October 23, 2001
Apple released the iPod
• CPU: Samsung ARM and
Apple A4
• 5 GB hard drive that put
"1,000 songs...
iPhone
•The iPhone is the line
of Smartphone's
designed & marketed by
Apple inc.
•Runs on Apple iOS
operating system
•The ...
iPad
• tablet PC
• Released on April 3, 2010
• Processor: A4
• 256 MB RAM
• Bluetooth n Wi-Fi
29
iCloud
June of
2011, Apple
unveiled its new
online storage
and syncing
service for
music, photos, fi
les and software
- iC...
Competitors
31
Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony
Most Innovative companies
32
Apple
Samsung
Google
Microsoft
Toyota
IBM
Amazon
Ford
BMW
General Electric
Strengths & Weakness
• Branding
• Innovation
• Differentiated Product
• Ease of Use
• Superior Quality
• Retail Strategy
•...
Conclusion
For 35 years, Apple has been a trend-setter
company able to foresee the future.
Because their strength is the i...
References
• www.apple.com
• http://www.entrepreneur.com/article/228607
35
36
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  • iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.
  • Apple 140126075543-phpapp01

    1. 1. APPLE 1 PRADEEP By:
    2. 2. Contents • Introduction • Vision • Mission • Company Profile • Major Hardware Products • Major Software Products • Stores & Services • Evolution of APPLE inc. • The Beginning • competitors • Strengths & Weakness • Conclusion • References 2
    3. 3. ‹#›
    4. 4. Introduction • Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation. • Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. • The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4
    5. 5. Macintosh line of computersipodiphoneipad 5
    6. 6. Vision “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 6
    7. 7. Mission “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.” 7
    8. 8. Company Profile • Established : on April 1,1976. • Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. • Industry : Computer Hardware Computer Software Consumer electronics Digital distributions 8
    9. 9. •Steven Paul "Steve" Jobs was an American entrepreneur, market er, and inventor, who was the co- founder, chairman, a nd CEO of Apple Inc. 9
    10. 10. • Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. 10
    11. 11. • Ronald Gerald Wayne is a retired American electronics industry worker. • He co-founded Apple Computer with Steve Wozniak and Steve Jobs, providing key administrative oversight for the new venture. 11
    12. 12. Major Hardware Products • Apple TV • iPad • iPhone • iPod (Classic, Nano, Shuffle, Touch) • Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro) 12
    13. 13. Major Software Products • Mac OS X • iOS • iTunes • iWork • QuickTime • Safari • iLife 13
    14. 14. Stores & Services • App Store • Game Center • iAd • iBook store • iTunes Store • iWork.com • iCloud 14
    15. 15. ‹#›
    16. 16. Evolution Of APPLE inc. 2006199719771975 16
    17. 17. The Beginning • Apple‟s history starts with the story of Stephen G Wozniak and Steven P Jobs young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. 17
    18. 18. APPLE I •On1976, April 1 – released the Apple I (for 666$) and started Apple Computers. • Had 8 KB of RAM • It was box wood-made with a basic motherboard inside. 18
    19. 19. APPLE II •In 1977, Apple II was released for 1298$ • Had color graphics – a first for a personal computer • Floppy disk drive added •Supported the BASIC program • Had 64 KB of memory •And with a software called VisiCalc which was Apple's "killer application" 19
    20. 20. APPLE III •Released May 1980 •Had 128kb of RAM •Designed for business •Cost- 4300$ •Had lots of problems – didn‟t do well. 20
    21. 21. LISA •Released in 1983 •Became the 1st personal computer sold to the public with a GUI •Commercial failure due to high price tag (almost 10,000$) and limited software it could run 21
    22. 22. The Intro Of Macintosh •Introduced in 1984 •128kb memory •Motorola‟s 68000 CPU • Sold for 2495$ 22
    23. 23. Macintosh Portable •Apple‟s first attempt at a “portable” computer • Released in 1989 • 8 MB RAM • 40 MB Hard drive • Clunky, slow • 6500$ •Failed in market. 23
    24. 24. More Portable Efforts Power book 100 •Released in 1991 •40mb Hard drive •8mb RAM •2500$ •Helped Apple to get some revenue •Established layout of the computer 24
    25. 25. Desktop Evolution » The iMAC • Released in 1998 • 2 USB ports • 4 GB hard drive • 256 MB RAM • All in 0ne computer •Released in 2007 • RAM: 4 GB • 320 GB hard drive 25
    26. 26. Laptop Evolution MACBOOK AIR • 2 GB memory • 120 GB hard drive • 1799$ 26
    27. 27. iPod • On October 23, 2001 Apple released the iPod • CPU: Samsung ARM and Apple A4 • 5 GB hard drive that put "1,000 songs in pocket” • From 2nd Generation iPod software works with Microsoft windows 27
    28. 28. iPhone •The iPhone is the line of Smartphone's designed & marketed by Apple inc. •Runs on Apple iOS operating system •The 1st gen of iPhone was released on June 29, 2007 • Multi-touch screen 28
    29. 29. iPad • tablet PC • Released on April 3, 2010 • Processor: A4 • 256 MB RAM • Bluetooth n Wi-Fi 29
    30. 30. iCloud June of 2011, Apple unveiled its new online storage and syncing service for music, photos, fi les and software - iCloud 30
    31. 31. Competitors 31 Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google Sony
    32. 32. Most Innovative companies 32 Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric
    33. 33. Strengths & Weakness • Branding • Innovation • Differentiated Product • Ease of Use • Superior Quality • Retail Strategy • Marketing and Sales • Customer Loyalty • Online Sales • High Price Proprietary System • Niche Market • Cannibalization strengths weakness 33
    34. 34. Conclusion For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to „think different‟. 34
    35. 35. References • www.apple.com • http://www.entrepreneur.com/article/228607 35
    36. 36. 36
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