Mobile & Tablet VideoAdvertising from Gorillabox         By Gorillabox    Mobile video streaming solutions              No...
The Market
Mobile Advertising Top 5 Markets by Value         •   UK 37%                                •   Germany 14%       Market S...
Mobile Video Advertising          Mobile Video Advertising             Grows 8x in 2010  • In 2010 over 200 Fortune 500 br...
Mobile Video Advertising       Why Mobile Video Advertising             Will Succeed Because of the benefits only mobile c...
The Challenge
Mobile Video Advertising Challenges  • Mobile devices all use different video    formats  • Wide range of screen sizes and...
The Opportunity
Mobile & Tablet Video Advertising      There are currently   1. Pre-roll       3 types of mobile    2. Mid-roll       vide...
Pre-roll & Mid-roll     • Pre-roll and Mid-roll is dependent on       managing content with advertising     • Suited to on...
Tap to Video  • Tap to Video requires no content  • Only the banner or link on the publisher’s    site/app is needed to la...
Citroen Case Study
Case Study - Citroen  • Gorillabox manages Mobile Video    distribution for Digitouch in Italy  • Digitouch hold the accou...
Features of the Gorillabox    Video Ad Platform
A Fragmented Market solved                             Universal                             Streaming                    ...
Video to mobile - Multiple Formats  • All mobile devices use a wide variety of    video formats, codecs and resolutions  •...
Reporting • Gorillabox provides detailed success-rates   for video ad views:    Video Ad Views               Daily, Weekly...
Scalability  Cloud-hosted solution:      Massive Scale          Redundancy    For all campaigns      Your campaign    no m...
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Gorillabox - Mobile video advertising

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Gorillabox - Mobile video advertising

  1. 1. Mobile & Tablet VideoAdvertising from Gorillabox By Gorillabox Mobile video streaming solutions November 2011
  2. 2. The Market
  3. 3. Mobile Advertising Top 5 Markets by Value • UK 37% • Germany 14% Market Share • France 16% • Italy 25% UK • Spain 9% Germany France Italy UK, Germany, France, Spain Italy & Spain are worth $122m in 2010
  4. 4. Mobile Video Advertising Mobile Video Advertising Grows 8x in 2010 • In 2010 over 200 Fortune 500 brands including Dell, Toyota and Kraft ran mobile video campaigns, • 8 fold increase from just 25 companies back in 2009 • eMarketer expects the mobile video advertising in US to grow to $206.3 million in 2014, up from $35 million in 2010
  5. 5. Mobile Video Advertising Why Mobile Video Advertising Will Succeed Because of the benefits only mobile can provide: • ACTIVE PARTICIPATION • The consumer focuses entirely on the video and therefore the brand message • CALL TO ACTION • Using HTML5 we can create calls to action • CUSTOMER LOCATION • The location of the customer can be collected
  6. 6. The Challenge
  7. 7. Mobile Video Advertising Challenges • Mobile devices all use different video formats • Wide range of screen sizes and codecs for video • Solution: single “magic” link for all devices • Market focused on banners not content • Growth stifled due to lack of specialist suppliers offering a scalable, easy-to- implement solution
  8. 8. The Opportunity
  9. 9. Mobile & Tablet Video Advertising There are currently 1. Pre-roll 3 types of mobile 2. Mid-roll video advertising 3. Tap to video Gorillabox is promoting Tap to video as an additional way to drive brand interaction from mobile banners and links in-app/in-site
  10. 10. Pre-roll & Mid-roll • Pre-roll and Mid-roll is dependent on managing content with advertising • Suited to on-deck/on-portal services VOD Selection Registration Pre-roll / VOD
  11. 11. Tap to Video • Tap to Video requires no content • Only the banner or link on the publisher’s site/app is needed to launch the video ad Clickable Banner Video Advert
  12. 12. Citroen Case Study
  13. 13. Case Study - Citroen • Gorillabox manages Mobile Video distribution for Digitouch in Italy • Digitouch hold the account for Citroen car campaigns on web & mobile • The “Tap to video” campaign ran for 10 days • Generated over 200K streams • 81% completion rate (81% watched all or more than the whole advert)
  14. 14. Features of the Gorillabox Video Ad Platform
  15. 15. A Fragmented Market solved Universal Streaming Link (USL)
  16. 16. Video to mobile - Multiple Formats • All mobile devices use a wide variety of video formats, codecs and resolutions • Mobile-compatible video needs to encoded into multiple formats • All devices need to be detected to identify what video to serve To solve this, Gorillabox has developed a unique technology: Universal Streaming Links (USL) which can be pasted into any application or mobile website
  17. 17. Reporting • Gorillabox provides detailed success-rates for video ad views: Video Ad Views Daily, Weekly, Monthly reports 10 completed ad <100% views 8 viewed incomplete ad 6 views incomplete 4 Users who watched ad 2 completed more than once 0 Week 1 2 3 4
  18. 18. Scalability Cloud-hosted solution: Massive Scale Redundancy For all campaigns Your campaign no matter how big will always work! Reliable 5 hosting centres We guarantee worldwide availability 24/7

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