Your SlideShare is downloading. ×
0
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Gorillabox - Mobile video advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gorillabox - Mobile video advertising

690

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
690
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile & Tablet VideoAdvertising from Gorillabox By Gorillabox Mobile video streaming solutions November 2011
  • 2. The Market
  • 3. Mobile Advertising Top 5 Markets by Value • UK 37% • Germany 14% Market Share • France 16% • Italy 25% UK • Spain 9% Germany France Italy UK, Germany, France, Spain Italy & Spain are worth $122m in 2010
  • 4. Mobile Video Advertising Mobile Video Advertising Grows 8x in 2010 • In 2010 over 200 Fortune 500 brands including Dell, Toyota and Kraft ran mobile video campaigns, • 8 fold increase from just 25 companies back in 2009 • eMarketer expects the mobile video advertising in US to grow to $206.3 million in 2014, up from $35 million in 2010
  • 5. Mobile Video Advertising Why Mobile Video Advertising Will Succeed Because of the benefits only mobile can provide: • ACTIVE PARTICIPATION • The consumer focuses entirely on the video and therefore the brand message • CALL TO ACTION • Using HTML5 we can create calls to action • CUSTOMER LOCATION • The location of the customer can be collected
  • 6. The Challenge
  • 7. Mobile Video Advertising Challenges • Mobile devices all use different video formats • Wide range of screen sizes and codecs for video • Solution: single “magic” link for all devices • Market focused on banners not content • Growth stifled due to lack of specialist suppliers offering a scalable, easy-to- implement solution
  • 8. The Opportunity
  • 9. Mobile & Tablet Video Advertising There are currently 1. Pre-roll 3 types of mobile 2. Mid-roll video advertising 3. Tap to video Gorillabox is promoting Tap to video as an additional way to drive brand interaction from mobile banners and links in-app/in-site
  • 10. Pre-roll & Mid-roll • Pre-roll and Mid-roll is dependent on managing content with advertising • Suited to on-deck/on-portal services VOD Selection Registration Pre-roll / VOD
  • 11. Tap to Video • Tap to Video requires no content • Only the banner or link on the publisher’s site/app is needed to launch the video ad Clickable Banner Video Advert
  • 12. Citroen Case Study
  • 13. Case Study - Citroen • Gorillabox manages Mobile Video distribution for Digitouch in Italy • Digitouch hold the account for Citroen car campaigns on web & mobile • The “Tap to video” campaign ran for 10 days • Generated over 200K streams • 81% completion rate (81% watched all or more than the whole advert)
  • 14. Features of the Gorillabox Video Ad Platform
  • 15. A Fragmented Market solved Universal Streaming Link (USL)
  • 16. Video to mobile - Multiple Formats • All mobile devices use a wide variety of video formats, codecs and resolutions • Mobile-compatible video needs to encoded into multiple formats • All devices need to be detected to identify what video to serve To solve this, Gorillabox has developed a unique technology: Universal Streaming Links (USL) which can be pasted into any application or mobile website
  • 17. Reporting • Gorillabox provides detailed success-rates for video ad views: Video Ad Views Daily, Weekly, Monthly reports 10 completed ad <100% views 8 viewed incomplete ad 6 views incomplete 4 Users who watched ad 2 completed more than once 0 Week 1 2 3 4
  • 18. Scalability Cloud-hosted solution: Massive Scale Redundancy For all campaigns Your campaign no matter how big will always work! Reliable 5 hosting centres We guarantee worldwide availability 24/7

×