Digital Storytelling
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Digital Storytelling

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Narrative in Social Media

Narrative in Social Media

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Digital Storytelling Digital Storytelling Presentation Transcript

  • Digital StorytellingNarrative in Social Media
  • Storytelling as amarketing tool
  • Storyteling forbrands?
  • VS.
  • ThenNowνιάου
  • 1st element of storytelling: The Message• Vision • Mission• Values
  • 2nd element of storytelling: Conflict
  • ”Telling  stories  is  the  only  way    we  can  create  meaning  in  our  lives  and  make  sense  of  the  world”  Paul  Auster
  • 3rd element of storytelling: Characters
  • 3rd element of storytelling: CharactersWhat kind of hero Am I?
  • 4rth element of storytelling: Plotbeginning  middle  end  Exposi5on  Rising  ac5on  Climax  Falling  ac5on  Resolu5on  
  • Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able todo it?Character: Ourhero, FelixPlot: Be the firsthuman to breakthe sound barrieroutside of avehicle.
  • Some final tips: • Keep it simple• Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive Multimedia)• Engage your audience• Choose the right protagonist• Be Authentic
  • Niki Sotiropoulouo-ya.grnikisot.com@nikisotThank you!