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SUMMER TRAINING PROJECT REPORT
“THE TOURISM IN INDIA”
“TRAVEL MATE INDIA”
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE
AWARD OF 2 YEAR DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
PERIOD OF TRAINING: 15th June 2012 – 31st July 2012
Under the Guidance of:
External Guide Internal Guide:
Mr. Rajesh Mourya Mrs. Aditi Sharma
Manager Operations Assistant Professor
Name: Nikunj Kamal
DELHI GLOBAL INSTITUTE OF MANAGEMENT, JASANA
SUMMER TRAINING PROJECT REPORT
“THE TOURISM IN INDIA”
“TRAVEL MATE INDIA”
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE
AWARD OF 2 YEAR DEGREE
MASTER OF BUSINESS ADMINISTRATION
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF:
Name: Mrs. Aditi Sharma Name:Mr. Rajesh Mourya
Designation: Assistant Professor Designation: Manager operations
MBA (IPU) 3rd
DELHI GLOBAL INSTITUTE OF MANAGEMENT, JASANA
DELHI GLOBAL INSTITUTE OF MANAGEMENT
To Whom It May Concern
I, Nikunj Kamal Enrolment No. 01299903911 from MBA-III Semester of the Delhi
Global institute of Management, Jasana, Faridabad hereby declare that the Summer
Training Report entitled The Tourism in India at Travel mate India is an original work
and the same has not been submitted to any other Institute for the award of any other
degree. The suggestions as approved by the faculty were duly incorporated.
Date: Signature of the Student
Certified that the Summer Training Report submitted in partial fulfillment of Master of
Business Administration (MBA) to be awarded by MDU University, Rohtak by NIKUNJ
KAMAL, and Enrolment No. has been completed under my guidance
and is Satisfactory.
Date: Signature of the Guide:
Name of the Guide: Mrs. Aditi Sharma.
Designation: Assistant Professor
Summer Training Appraisal Form
Student‟s Name: Nikunj Kamal
You are requested to provide your opinion on the following parameters.
1. Technical knowledge gathered about the industry and the job he/she was involved. B
2. Ability to take initiative C
3. Ability to develop a healthy long term relationship with client B
4. Ability to relate theoretical learning to the practical training B
5. Creativity and ability to innovate with respect to work methods & procedures A
6. Communication Skills: Oral / Written / Listening skills B
7. Ability to work in a team B
8. Ability to grasp new ideas and knowledge B
9. Presentations skills B
10. Documentation skills B
11. Sense of Responsibility B
12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.) B
13. His/her ability and willingness to put in hard work B
14. Punctuality B
15. Any other comments:
Assessor‟s overall rating- „B‟
Name of the Guide: Mr. Rajesh Mourya
Designation: Manager Operation
Outstanding Good Satisfactory Unsatisfactory
A B C D
I owe a great many thanks to a great many people who helped and supported me during the
making of this project report. However, I wish to make special mention of the following.
First, my deep sense of gratitude to Mr. Rajesh Mourya (Manager Operation), Travel
mate India Company where the project is undertaken with support and guidance. I would
like to extend my thanks and appreciation to the helpful Staff of the Travel Mate India.
I would thank to my Head of the collage Mr.Nasir Ali, Director of Delhi Global Institute
of Management, Jasana Faridabad for extending his support.
I am thankful of project guide Mrs.Aditi Sharma under whose guidance I am able to
complete my project. I am whole heartedly thankful to him for giving me his valuable
time & attention for providing me a systematic way for completing my project in time.
Last not the least, I extend my heartfelt thanks to my Family.
Tourism is the act of travel for the purpose of recreation and business, and the
provision of services for this act. Tourists are people who are "traveling to and staying in
places outside their usual environment for not more than one consecutive year for leisure,
business and other purposes not related to the exercise of an activity remunerated from
within the place visited" (official UNWTO definition). The distance between these two
places is of no significance.
A more comprehensive definition would be that tourism is a service industry,
comprising a number of tangible and intangible components. The tangible elements
include transport systems - air, rail, road, water and now, space; hospitality services -
accommodation, foods and beverages, tours, souvenirs; and related services such as
banking, insurance and safety and security. The intangible elements include: rest and
relaxation, culture, escape, adventure, new and different experiences.
Many countries depend heavily upon travel expenditures by foreigners as a source
of taxation and as a source of income for the enterprises that sell (export) services to
these travelers. Consequently the development of tourism is often a strategy employed
either by a Non-governmental organization (NGO) or a governmental agency to promote
a particular region for the purpose of increasing commerce through exporting goods and
services to non-locals.
Sometimes Tourism and Travel are used interchangeably. In this context travel
has a similar definition to tourism, but implies a more purposeful journey.
In 2011, there were over 983 million international tourist arrivals worldwide,
representing a growth of 4.6% when compared to 940 million in 2010. International
tourism receipts (the travel item of the balance of payments) grew to US$1.03 trillion
(€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from 2010. In
2011, international travel demand continued to recover from the losses resulting from the
late-2000s recession, where tourism suffered a strong slowdown from the second half of
2008 through the end of 2009.
After a 5% increase in the first half of 2008, growth in international tourist arrivals
moved into negative territory in the second half of 2008, and ended up only 2% for the
year, compared to a 7% increase in 2007.The negative trend intensified during 2009,
exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting
in a worldwide decline of 4.2% in 2009 to 880 million international tourists arrivals, and
a 5.7% decline in international tourism receipts.
Tourism is important, and in some cases, vital for many countries. It was recognized in
the Manila Declaration on World Tourism of 1980 as "an activity essential to the life of
nations because of its direct effects on the social, cultural, educational and economic
sectors of national societies and on their international relations."Tourism brings in large
amounts of income in payment for goods and services available, accounting for 30% of
the world's exports of services, and 6% of overall exports of goods and services. It also
creates opportunities for employment in the service sector of the economy, associated
with tourism. These service industries include transportation services, such as airlines,
cruise ships and taxicabs; hospitality services, such as accommodations, including hotels
and resorts; and entertainment venues, such as amusement parks, casinos, shopping
malls, music venues and theatres.
INDIA AS A POTENTIAL TOURIST DESTINATION
India‟s bounteous heritage includes not just breathtakingly beautiful architecture, rich
traditions and diverse cultures but also mesmerizing and scenic landscapes. From the
Challenging snow-clad peaks of the Himalayas and the cool hill stations of the north, to
the alluring beaches on the western and eastern coasts and the ornate temples of the
south, India has the variety to satiate the interests of all those travelling through the
In fact so popular is the country as a global tourist hot spot that the „Conde Nast
Traveler‟, one of the ace travel magazines, profiled India as the most preferred tourist
destination in recent times. It is true then, that tourism is an important and flourishing
industry in the country.
It accounts for one-third of the foreign exchange earnings of India and also gainfully
employs the easily the highest number of people compared to other sectors. According to
the World Tourism Organization, by the year 2020, it is expected that India will become
the leader in the tourism industry in South Asia, with about 8.9 million arrivals.
Of late the Indian tourism economy has been deemed as the second-most rapidly
increasing(8.8 %) tourism economy in the world, by World Travel and Tourism.
The reason why India has been doing well in all types of tourism in India
India has always been known for its hospitality, uniqueness, and charm – attributes that
have been attracting foreign travelers to India in hordes. Indian history can be roughly
divided into the 6 periods of Ancient India Heritage Tourism, Ecotourism, Adventure
Tourism, Wildlife Tourism, Pilgrimage Tourism & Medical tourism
In India we have many policies, the very famous policy of the 7-S Mantra
The policy is built around the 7-S Mantra
Main summery in this project is Indian tourism growing day by day I came to know with
the help of my seniors and secondary data that India has everything landscapes, beaches,
valley, forest mountain everything is here in India, that‟s why India is one of the famous
tourist place in this world.
TABLE OF CONTENTS
Summer Training Appraisal Form
Chapter I: Introduction
Chapter II: Review of Literature
Chapter III: Research Methodology
Chapter IV: Data Reduction,
Presentation & Analysis
Chapter V: Summary & Conclusions
- List of Tables
- List of Figures
Chapter I: Introduction
Tourism we see is the origin from the Sanskrit literature.
It has given us three terms derived from the root word „ATANA‟ means „Going out‟.
The three terms are :
Figure 1. THREE TERMS DERIVED FROM ATANA
TRIRTHATANA: Going out for the „religious trip‟For example: char
dham(Gangotri, Yamunotri, Kedarnath andBadrinath ), amaranth yatra in
(Going out and
Visiting Places for
(Going out of
the country for
(Going out and
Visiting Places of
Gangotri Yamunotri Kedarnath
PARYATANA: Going out and Visiting Places for Pleasure and knowledge
For example: Ajanta and Ellora, Elephanta caves in Maharashtra, India.
Kailasha temple (cave 16), one of the Ajanta caves
Hindu temples of the Ellora Caves.
Deshatana: Going out of the country for economic and intellectual gain.
For example: For job, studies etc.
In simple words Tourism is act of travel for the three purposes Leisure, Pleasure and
Business. According to the World tourism m organization:
“Tourism comprises the activities of the person traveling and staying in the
places outside their usual environment for not more than one consecutive year
for leisure, business and other purpose”.
The Usual environment is intended to exclude trip with in the place of residence,
work or education and daily shopping and other day to day activities.
Figure 2. SIMPLE STRUCTURE OF TOURISM INDUSTRY
World tourism statistics and rankings:
In 2011, there were 983 million international tourist arrivals, with a growth of 4.6% as
compared to 2010.
The World Tourism Organization reports the following ten countries as the most visited
in terms of the number of international travellers. In 2011, Turkey overtook the United
Kingdom to become the sixth most visited country.
1 France Europe 79.5 million 77.1 million +3.0%
62.3 million 59.8 million +4.2%
3 China Asia 57.6 million 55.7 million +3.4%
4 Spain Europe 56.7 million 52.7 million +7.6%
5 Italy Europe 46.1 million 43.6 million +5.7%
6 Turkey Europe 29.3 million 27.0 million +8.7%
Europe 29.2 million 28.3 million +3.2%
8 Germany Europe 28.4 million 26.9 million +5.5%
9 Malaysia Asia 24.7 million 24.6 million +0.6%
23.4 million 23.3 million +0.5%
International tourism receipts
International tourism receipts grew to US$1.03 trillion (€740 billion) in 2011,
corresponding to an increase in real terms of 3.8% from 2010. The World Tourism
Organization reports the following countries as the top ten tourism earners for the year
2011, with the United States by far the top earner.
1 United States North America $116.3 billion
2 Spain Europe $59.9 billion
3 France Europe $53.8 billion
4 China Asia $48.5 billion
5 Italy Europe $43.0 billion
6 Germany Europe $38.8 billion
7 United Kingdom Europe $35.9 billion
8 Australia Oceania $31.4 billion
9 India Asia $27.8 billion
10 Hong Kong (China) Asia $27.2 billion
International tourism expenditure
The World Tourism Organization reports the following countries as the top ten biggest
spenders on international tourism for the year 2011.
1 Germany Europe $84.3 billion
2 United States North America $79.1 billion
3 China Asia $72.6 billion
4 United Kingdom Europe $50.6 billion
5 France Europe $41.7 billion
6 Canada North America $33.0 billion
7 Russia Europe $32.5 billion
8 Italy Europe $28.7 billion
9 Japan Asia $27.2 billion
10 Australia Oceania $26.9 billion
Most-visited cities by international tourist arrivals
Top 10 most visited cities by estimated number of international visitors
Rank City Country
1 Paris France 15.6 2011
Extrapolation, excluding outer
3 Antalya Turkey 10.5 2011 May include same-day visitors
United States 10.3 2011
Projection, may include same-
5 Singapore Singapore 9.2 2010
Excluding Malaysian citizens
arriving by land
Malaysia 9.0 2011 Only hotel guests
7 Hong Kong
Excluding Mainland Chinese
Only hotel and hotel apartment
9 Istanbul Turkey 8.1 2011 May include same-day visitors
10 Bangkok Thailand 7.2 2010
Tourism emerged as the largest global industry of the 21st
century. In the new millennium
global economy will be governed by Technology, Telecommunication and Tourism.
Tourism has a potential to create the maximum number of jobs. According to an
assessment, in India alone, 100 million additional jobs will be created by the Tourism
industry in the next 25 years. It helps to earn valuable foreign exchange.
Tourism in India is the largest service industry, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist
Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US
dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4%
annual growth rate. The majority of foreign tourists come from USA and UK. Kerala,
Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound
tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Ministry
of Tourism is the nodal agency to formulate national policies and programmes for the
development and promotion of tourism. In the process, the Ministry consults and
collaborates with other stakeholders in the sector including various Central
Ministries/agencies, the state governments and union territories and the representatives of
the private sector. Concerted efforts are being made to promote new forms of tourism
such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains
the Incredible India campaign.
In 2011, total Foreign Tourist Arrivals (FTA) in India were 6.18 million and Foreign
Exchange Earnings stood at US$ 16.691 billion (Global rank-17) up 17.6% from previous
year figure of US$ 14.193 billion (5.58 million FTAs in 2010). India's Foreign Exchange
earnings grew by an astonishing 14.1% (CAGR) during 2001-10 out-pacing global
average 7.7%. Owing to steady decade-long growth India's share in world Foreign
exchange earnings has gone up from 0.64% in 2002 to about 1.72% in 2011.
According to World Travel and Tourism Council, India will be a tourism hot-spot from
2009 to 2018, having the highest 10-year growth potential. The Travel & Tourism
Competitiveness Report 2007 ranked tourism in India sixth in terms of price
competitiveness and 39th in terms of safety and security. Despite short- and medium-
term setbacks, such as shortage of hotel rooms, tourism revenues are expected to surge by
42% from 2007 to 2017. India's rich history and its cultural and geographical diversity
make its international tourism appeal large and diverse. It presents heritage and cultural
tourism along with medical, business and sports tourism. India has one of the largest and
fastest growing medical tourism sectors.
The tourism industry comprises of the following main and distinctive sectors:
Tourism industry is heavily dependent on the transportation industry which comprises of
airlines, cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks
to the increase in tourist traffic, over the years, the range of airline services has
considerably, not only in terms of frequency of flights and number of destinations, but
also in terms of different services, and differing levels of service to meet different
passenger needs. This shows the important role marketing plays as competition and
Passenger rail services have also changed, and their role in tourism is as wide as with, for
example, Euro rail tickets allowing extensive international travel at basic(service)
standard for students and budget tourists, to the luxury of Palace on Wheels – where the
train voyage is the holiday.
Cruise lines are operating different services tailored to consumers‟ budgets, and
other shipping lines involved in the tourist industry, especially the ferry operators, are
broadening and upgrading their range of services and facilities to meet consumer
expectations, and to remain competitive.Coach and bus companies have acted in a similar
fashion and so have the car rental companies.
Accommodation includes hotels, ranging from the biggest international chains
recognizable worldwide such as Hilton and Holiday Inn to small independent
establishments. In order to gain recognition in an increasingly competitive marketplace,
many smaller independent hotels have grouped together, adopting a consortium approach.
Under a central brand name, they can offer central reservations services, for e.g. and
present a recognizable identity to consumers which enables them to compete against the
larger, more established chains. Other types of accommodations are also well established
in tourist markets, notably self-catering apartments and club type complexes.
With the innumerable dream destinations India offers the best of the accommodation
facilities to the travelers to the land. There are plenty of hotels and resorts in India that
cater to the needs of tourists of all kinds. The hotels and resorts in India provide high
standards of quality of accommodation, facilities and comforts to satisfy the client‟s at
the most reasonable rates. The variety of hotels and resorts in India ranging from Luxury
Hotels, Standard Hotels, Budget Hotels to the Heritage Hotels In India. Then there are
several Indian & International Hotel Chains in India. The services and the facilities are
such that the hospitability of India gets revealed always. Throughout the length and the
breadth of the country that is dotted with tourist destinations the hotels and resorts are
available to make your experience of India unique.
The incomparable and incredible land of India offers plenty of accommodation options
such that the visit to the wonderland suits all pockets. The country where tradition and
trends fuse to give you the best the range of possible accommodations is vast. There are
the exclusive hotels and hotel chains that boast of luxurious amenities and world-class
Hotels in India have been categorized on different parameters all of them taking into
account the factors such as service provided, infrastructure, location, heritage value, and
types of guests accommodated. Like many other countries worldwide, these
categorizations help the common travelers zero down on the accommodation option he
can afford or wanted to stay at during his/her visit.
Tour operators are the firms which specialize in providing the whole holiday package,
incorporating travel and accommodation needs for the consumer. They range from highly
specialized operations such as Indianvisit.com, who customize every kind of trip that
you can dream of, to large operators offering services at all different levels to cater for
budget, family, or singles holidays to „near‟ or „faraway‟ destinations.
Thomas Cook and Cox and king are the best known of such operators; they also
offer travel agency and financial services to their consumers. An independent local coach
firm may also be a tour operator and many transportation companies also offer holiday
Tourism Destination Operators/ Destination Management
This is new category in many senses, as it is an area of the tourism industry which has
seen a massive growth in the development of theme parks and other types of artificial
tourist destinations in the recent years. However Disneyland and Disneyworld in America
were the forerunners of this development in tourism marketing, and they have been well
established for decades.
It is due to the recent growth, and the continuing trends, which make it area which should
be considered separately as a tourism industry. The new Euro Disney theme park in
France is an example of a tourism destination operation. On a smaller scale, heritage
parks which being developed from Britain‟s industrial wasteland such as Wigan Pier,
which attracted over half a million tourists in 1991, and similar attractions now represent
a significant amount of tourism activity.
CHARACTERISTICS OF TOURISM INDUSTRY
The tourism industry is highly inflexible in terms of capacity. The number of beds
in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in
demand similarly restaurants tables, hotels beds and flights seats remain empty and
unused in periods of low demand.
An unused hotel bed or empty flight seat represents an immediate loss of that
service as a means of earning profit. Tourism product is used as a time of availability. It
cannot be preserved. Incase, the tourist cannot visit the place the opportunity is lost.
Hence, this becomes one of its important characteristics.
Tourism destinations are fixed locations so effort must be taken in communicating
the facility to the potential consumer. Relatively large financial investment; every modern
tourist establishment and facility requires large investment frequently over a long time
RELATIVELY LARGE FINANCIAL INVESTMENT
Every modern tourist establishment and facility requires large investment,
frequently over a long time scale. This means that the level of risk and the rate of return
are critically important to tourism management.
Tourism Services are high contact services, as people interact with people at virtually
EVERY stage of the way. Tourism services are very people-oriented services, and the
service people are plenty and have high contact with the consumers. The consumer
interacts with a myriad of service people starting from when he books his ticket and
throughout the course of his holiday.
BENEFITS TO CUSTOMERS
Since the economy opened up in 1991, several foreign chains have entered the
Indian market, including Hyatt, Four Seasons, Hilton, Regent, Radisson and Holiday Inn.
The result is that the quality of service has improved. The overseas players have brought
in efficient systems and service standards from Europe and the US. Competition has
forced Indian hotel groups to improve their standards. The customer has benefited in
many ways. The influx of foreign players has led to major price wars in the industry. In
an attempt to woo customers, Indian hotels have reduced their tariffs significantly.
According to one hotelier, "India has become a normal market -– like others in the West
or in Southeast Asia – with demand and supply determining the price".
Tourism may be classified into the following types:
1. INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non-
resident of that country.
2. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of
a country to another country.
3. INTERNAL TOURISM: It means visiting by residents of a country to their own
4. DOMESTIC TOURISM: It consists of inbound international tourism plus internal
5. NATIONAL TOURISM: It consists of internal tourists plus outbound international
1.2 Objective of the study
1. To highlight the potential of the Indian Tourism Industry.
2. Learned about the destinations of the India.
3. To know the present scenario of the tourism industry.
4. The future prospective of Indian tourism.
1.3 Company profile
About our Company:
Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed and
professionally managed company which has been in the business of Tour and Travel
since 2000, based in New Delhi, India.
TRAVELMATE INDIA is one stop travel house, exploring the world can be one of the
most rewarding experiences in life. However, planning a trip can be extremely frustrating
especially when one doesn‟t know where to start. We understand travel needs of all and
deliver the best through meticulous planning.
Traveling with TRAVELMATE is all about escaping the ordinary to truly appreciate the
extraordinary. It's about bringing people together or taking them away, about discovering
the world or getting lost in it.
TRAVELMATE brings together a highly trained team of individuals with over two
decades of experience in the travel industry. A team which has the confidence and the
expertise to handle the most complex and challenging tasks they are faced with.
Travel Mate is a travel agency of repute established in the year 1990, with a professional
outlook in the competitive world of today.
We have numerous certificates of accreditation awarded by all the major airline carriers
such as Swissair, British Airways, Cathay Pacific and Air India. We are recognized by
the Department of Tourism,Government of India and are members of:
-International Air Transport Association (IATA)
-Pacific Asia Travel Association (PATA)
-American Society of Travel Agents (ASTA)
-Indian Association of Tour Operators (IATO)
-Travel Agents Association of India (TAAI)
Our Services Include:
1.Domestic and International Air Travel:
We operate Group Tours in all our divisions i.e. Outbound, Inbound and Domestic. Each
tour is different in the number of days and destinations. All the tours are pre-planned i.e.
the dates of departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us ,we organize for accommodation, air travel,
coach, car, guides and excursions for foreign tourists travelling in groups from the size of
15 to 45 persons on a pre-booked itinerary.We cater to these varied demand s arising
from our clients outside India. Some of these tours handled by us are theme led tours like
gardens of the world, natural history, art treasures, etc.
Under FITs we provide customized holidays which have flexibility and are designed to
suit the customer needs unlike group tours which are standard in nature. We believe this
product though complex has good demand and requires better planning and execution to
meet individual needs. We have experience in handling complex requests associated with
FITs and have a unique internet program that allows and facilitates complex itinerary
planning and booking capability.
2.Incentive Travel Conferences & Seminars(MICE-Meeting,Incentives,Confrenses
Leisure travel is increasingly being used as an incentive tool by many organizations to
convey appreciation for recognizing achievers. It has dual benefits, one by providing a
holiday that enables an executive to unwind and recharge and the other serving as a
reward for excellence that inspires the team. Our incentive division works closely with
the client to tailor-make a program best suited to his needs and budgets.
The incentive division amongst other services assists in selection of a destination,
providing a choice of airlines using the most economical route and complete logistic
support on ground. Such programs are organized within India for foreign clients or
domestic clients or overseas for a domestic client.
We cater to all aspects of conference organizing, business meetings, event management,
seminars, exhibitions, product launches and incentives. Every event is designed to meet
specific requirements right from the pre-event preparations, during the event itself and
through to post-event settlements. Our expertise in this segment with extensive planning
and considerable research ensures our customers have the most comprehensive travel
3. Corporate / Business Travel
The Corporate or Business Travel has witnessed a change from the traditional travel
agency mode to total travel management mode. In this mode the objective is to minimize
the total travel budget for the corporate while maintaining the service standards. The need
has arisen from the increasing complexities, quality and time effectiveness of business
travels of current times. The Corporate Travel market is a highly competitive market with
presence of both domestic and international travel companies. We have systems and
processes in place to make urgent and quick bookings for domestic and international
flights, hotels, visas, foreign exchange, travel insurance, car rentals, etc. We also provide
various services related to conference organizing, meetings, exhibitions, trade fairs for
corporate travellers. This is mainly a fee-based business and involves low marketing cost.
It provides scale to the operations and hence the buying power and a sense of
predictability to the business.
4. Passport & Visa Facilitation:
Visa services are provided in the categories of Tourist visa, Transit visa, Business visa,
Student visa, Conference visa and Entry and Employment visa. Passport services include
issuance and cancellation of passport, editions in details, extension of validity, etc. We
are involved in all visa and passport related processes from lodgment of application to
delivery of the passport. All administrative, logistical and technical tasks related to the
processing function, except the decision making, are undertaken by us.
Thus, allowing diplomatic missions to focus towards the core task of judging an
applicant‟s eligibility as granting of visa remains the prerogative of the diplomatic
mission, we support them for all the rest of the activities.
Our Clients: We look after the travel arrangement of Govt. Departments, Public Sector
Units, Multinationals Companies, National Corporate, & Forei
Chapter-II: Review of Literature
Positive Starts To 2012 For Tourist Arrivals Data released by the Indian Ministry of
Tourism in April 2012 showed that tourist arrivals grew strongly in the first quarter of
2012, building on positive growth registered in 2011. Between January and March,
visitor arrivals grew by 9.5% year-on-year (y-o-y) to 1.9mn. Growth was particularly
strong in March, when arrivals grew by 13.2% y-o-y. Foreign exchange earnings grew by
an impressive 42% y-o-y in rupee terms in March, as compared to 6.8% growth over the
quarter as a whole.
Such high levels of growth bode well for performance throughout the rest of the year and
are particularly positive in the context of mounting global economic uncertainty. With
India having therefore performed well during its traditional high season in the early
months of the year, we maintain our forecast for tourist arrivals of 6.8mn in 2012,
building on 2011‟s positive performance.
India Expands Visa On Arrival System Local media reports in early 2012 suggest that the
Indian government is considering extending the Visa On Arrival (VOA) system to more
countries, in order to bolster the tourism industry. The VOA system was first introduced
in January 2010 and then applied only to Finland, Japan, Luxembourg, New Zealand and
Singapore. In January 2011 it was extended to Cambodia, Indonesia, Vietnam, Laos,
Myanmar and the Philippines. Now, it may be extended to countries such as Thailand,
Spain, Germany, Brunei, Malaysia, Brazil, South Africa, Russia, France and Sweden.
The current visa application system can be unwieldy and time-consuming, so the Indian
government may be seeking to attract more tourists by streamlining procedures.
Ministry Of Tourism Launches 2012-2017 Development Plan In early 2012, Indian
President Pratibha Patel launched the country‟s 12th five-year tourism development plan,
focusing on the 2012-2017 period. During this timeframe, India is targeting average
annual tourist arrivals growth of 12%, aiming to create an extra 5mn jobs. A large part of
this plan focused on upgrading India‟s transport infrastructure. In particular, the
government assesses that 30 airports will need to be built or upgraded during the next
five years. Between 2012 and 2017, the government has set an investment target of
US$13.1bn, with approximately 60% to be sourced from the private sector. Since Q108,
we have described numerically the banking business environment for each of the
countries surveyed by BMI. We do this through our Commercial Banking Business
Environment Rating (CBBER), a measure that ensures we capture the latest quantitative
information available. It also ensures consistency across all countries and between the
inputs to the CBBER and the Insurance Business Environment Rating, which is likewise
now a feature of our insurance reports. Like the Business Environment Ratings calculated
by BMI for all the other industries on which it reports, the CBBER takes into account the
limits of potential returns and the risks to the realisation of those returns. It is weighted
70% to the former and 30% to the latter.
The evaluation of the „Limits of potential returns‟ includes market elements that are
specific to the banking industry of the country in question and elements that relate to that
country in general. Within the 70% of the CBBER that takes into account the „Limits of
potential returns‟, the market elements have a 60% weighting and the country elements
have a 40% weighting. The evaluation of the „Risks to realisation of returns‟ also
includes banking elements and country elements (specifically, BMI‟s assessment of long-
term country risk). However, within the 30% of the CBBER that take into account the
risks, these elements are weighted 40% and 60%, respectively. Further details on how we
calculate the CBBER are provided at the end of this report.
In general, though, three aspects need to be borne in mind in interpreting the CBBERs.
The first is that the market elements of the „Limits of potential returns‟ are by far the
most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of
the overall CBBER. Second, if the market elements are significantly higher than the
country elements of the „Limits of potential returns‟, it usually implies that the banking
sector is (very) large and/or developed relative to the general wealth, stability and
financial infrastructure in the country. Conversely, if the market elements are
significantly lower than the country elements, it usually means that the banking sector is
small and/or underdeveloped relative to the general wealth, stability and financial
infrastructure in the country. Third, within the „Risks to the realisation of returns‟
category, the market elements (ie: how regulations affect the development of the sector,
how regulations affect competition within it, and Moody‟s Investor Services‟ ratings for
local currency deposits) can be markedly different from BMI‟s long-term risk rating.
TYPES OF TOURS IN INDIA
1. Medico Treatment (India‟s Growing Medico Tour)
2. Natural Heal ink (Ayurveda, Yoga)
3. Art & Culture Tour (Taj Mahal Tour)
4. Festive Tour (Diwali, Dasshera)
5. Exploration Tour (Wild Life & Heritage)
6. Study Tour (Specialized Courses)
7. Beach Tour (Beach Holiday Destinations In India)
8. Excursion Tour (Mountaineering, River Rafting)
9. Golden Triangle (Cities Of Golden Triangle)
10. Indian Traditional Tour
MEDICO TOUR IN INDIA
India is hoping to expand its tourist industry – to include visitors with heart
conditions and cataracts. Indeed, medical tourism, where foreigners travel abroad in
search of low cost, world-class medical treatment, is gaining popularity in countries like
India. The field has such lucrative potential that Indian finance minister Jaswant Singh
called for India to become a “global health destination.” And, with prices at a fraction of
those in the US or Britain, the concept will likely have broad consumer appeal – if people
can overcome their prejudices about health care in developing countries. Though the
quality of health care for the poor in countries like India is undeniably low, private
facilities offer advanced technology and procedures on par with hospitals in developed
Ayurveda is a perfect ancient science of life, the word AYUR literally means life and
VEDA the science or knowledge. Ayurveda briefly explains the knowledge of the do's
and don't one has to follow, which favours the well being of each individual to lead a
healthy, happy, comfortable and advantageous life both physically, mentally & Socially.
Ayurveda also emphasises that prevention is better than cure.
According to Ayurveda every living and nonliving being in this universe is a combination
of five basic eternal elements, called Pancha Maha Bhoothas. Human Body is also
constituted by these five eternal elements in various compositions. Hence it can be
conceived that every cell of body is possessed with all the properties of life. The only
difference of Human Body from the external World is the expression of CHAITHANYA
or consciousness of life spark or spirit or soul. The five basic eternal elements are
We take you on a special Ayurveda Tour in India, which covers the major Ayurveda
Centres and Ayurveda resorts in India. We offer the Ayurveda Tour with an aim of
rejuvenating you mentally as well as physically.” Health is not everything, it is the only
thing" - this is what the Ayurveda tours in India stress on.
ART & CULTURE TOUR
India has been the motherland of art, culture and architecture all across the globe. The
historical monuments in India like the forts, palaces, caves, temples, mosques and
churches tell their own tale. The Art and Culture Tour of India takes you to a
unforgettable odyssey of the ancient monuments in India, the Taj Mahal in Agra in Uttar
Pradesh; Ajanta Ellora caves near Aurangabad in Maharashtra; Temples of Khajuraho
and South India along with many more structures depicting the art and culture of India.
The most famous monuments are the eighth wonder and the Taj Mahal, Red fort, Qutab
Minar, Agra fort, Fatehpur Sikri and many more. These monuments made in the golden
period when India was ruled by the Mughals; are excellent examples of art, architecture
and culture of India. The art and culture tour in India reflects the flexibility and the
secular elements inherent in our Indian art and culture since the bygone days. These
architectural marvels of India not only represent the deep-rooted art and culture of India
but also the mathematical skills and an exceptional aesthetic sense possessed by the
Fairs and Festivals complete the hue and colour in the sketch of real India. Whether Holi,
Gangaur and Pushkar Fair of Rajasthan; Elephant Festival, Onam or Boat Carnival of
Kerala, The great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival of Gwalior;
as a tourist you witness a distinct feature in every festival reflecting the culture, customs
and traditions that belong to that region of India.
Every year millions of travellers visit India with a purpose of India Festival Tour,
coinciding the date of travel with the occasion of some Indian Festival. All the festivals
pay a tribute to Indian customs, traditions, culture and climate, which form an
indispensable part of Indian soil. The renowned ones are the Pushkar Fair, International
Kite Festival, Surajkund Fair, Goa Carnival etc. that pull the whole of the tourist traffic
towards India. The mega size and the cultural diversity inherent in these festivals are
apparent enough to leave a tourist awestruck.
There is perhaps not a single day in the Indian calendar when in some part of the vast
country a festival is not celebrated or a fair held- some so big that almost the entire
country participates, and some so small that it is confined to a little community in a
remote village. But the spirit is the same - replete with rituals, colour, music, feasting,
pageantry, fun and frolic. And given India's vast diversity. After the same festival is
celebrated differently. In different parts, all adding to the richness of the Indian way of
WILDLIFE TOURS IN INDIA
Explore the wild jungles and forests of India on India Wildlife Tours. Feel the excitement
of seeing a majestic tiger prowling in a jungle, or elephants and rhinos trampling their
way through the tall grass of a National Park in India. See amazing animals on wildlife
safari tours in India. You can see deer, monkeys, bear, squirrels and mongoose in the
forests. Tour a land of natural beauty and wonder, with exciting India Wildlife Tours.
HERITAGE TOURS IN INDIA
India is famous for its forts, palaces and mansions that exude the cultural legacy of India.
Then entire length and breadth of the country is dotted with the tourist places telling a
tale of their own. The temples, rock cut caves and even the exhibits of the Indian
emperors boast of the royal traditions followed religiously in ancient India.
The Heritage Tours in India are an effort to familiarise the Indians as well as the
foreigners with the wealth of Indian legacy. The Heritage Tours India by default
transports you to a bygone era where you feel like a Maharaja. Our most privileged
Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort
“Experience life in a rural tribal community, visit social and economic development
projects and tour places of cultural, historical and religious significance.”The two-week
Unique Study Tour to India will bring to life concepts of sustainable, community-based
development through visits to both rural and urban community development projects and
conversations with the different people involved.
India is a land with a long coastline measuring over 6,700 km, is washed by the Arabian
Sea to the west, the Bay of Bengal to the east and the Indian Ocean to the south.Explore
the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula.
Travel the most exclusive Beaches of India spread across the seashores of the states like:
Goa, Kerala (Kovalam, Marari, Varkala, Poovar), Lakshadweep and Andaman &
Nicobar. Have an unforgettable Trip to Beaches of India at your favorite destination. The
Indian Beaches offer you solitary and special moments whether for romantic honeymoon,
a perfect holiday, an ideal vacation or even to fulfill your adventurous appetite through
Indian beaches are just the right place for fun and frolic, and either a family holiday or a
lone excursion. The hospitality of the people adds to the charm of the beautiful
surrounding, as does the all-pervasive holiday mood. While, some of the beaches are well
prepared for tourists and appointed with every facility, be it hotels and resorts, beach
shacks and small restaurants serving delicious but affordable food, or beach bazaars with
colorful balloons, the others are sandy and isolated retreats perfect for unwinding and
MOUNTAINEERING TOURS IN INDIA
Mountaineering as a sport has a history as old as the history of the evolution of human
race itself. Mountaineering started when the need was felt for people who could climb
difficult heights and terrains to meet people across the border, to trade, or to conquer new
territories. In the course of time, man developed new modes of transportation and
communication and venturing out on these difficult routes were not needed. Nevertheless,
what remained was his nature to take risks and getting pleasure in conquering something
totally unknown and unexplored. This inner urge to take up challenges has led man to do
things that are quite daring.
MOUNTAINEERING DESTINATIONS IN INDIA
Himachal Pradesh, Garhwal and Kumaon regions of Uttar Pradesh, Ladakh region of
Jammu and Kashmir, Northeast India, and Sikkim are the most important mountaineering
destinations in India. The summits that are quite popular with the mountaineers are Num
and Kun and the Zanskar range in Jammu and Kashmir. In Kishtawar, there are numerous
peaks with altitudes up to 6,500 m that require technical climbing skills. In Himachal
Pradesh, the areas of Lahaul and Spiti as well as the Kulu valley have several challenging
peaks. The peaks in India have been classified as 'open', 'virgin', 'border', 'trekking', and
'other peaks'. Each category offers a number of choices.
ADVENTURE HIMALAYAN SAFARI IN INDIA
India is a thrilling adventure holiday destination. You can choose from a wide range of
adventure tours in India, while on your Indian Holiday. You can enjoy mountaineering in
the Himalayas, and trekking, camping and rock climbing on various mountain ranges,
while on adventure tours in India. Feel the thrill of white water rafting and kayaking on
the rivers of India. Take off from lofty cliffs and soar like a bird, while hang gliding or
parasailing in India. If you're a wildlife enthusiast, you're sure to enjoy wildlife safaris
and adventure tours to the National Parks and wildlife sanctuaries in India. If water sports
are what excite you, then India's long coastline and islands offer plenty of opportunities
for water sports adventure tours in India. You can enjoy swimming, snorkeling, scuba
diving, and surfing, wind surfing and sailing, on adventure tours in India, when you enjoy
an adventurous Indian Holiday.
RIVER RAFTING TOUR IN INDIA
Be swept along a rushing river in a rubber raft, tumble over rapids, plunge over waterfalls
and feel the icy spray splash on your face, as your raft races along a mountain river in
India. Experience the thrill of white water rafting in India along tumbling snow-fed
Himalayan Rivers in summer destinations in India.
River rafting in India is an exhilarating experience that you can enjoy on your Indian
Holiday. One of the best regions for river rafting in India is the stretch up to Rishikesh in
Uttaranchal. White water rafting on the Alaknanda, Bhagirathi and Ganga rivers is a
popular adventure tourism activity in summer in India. For the more adventurous traveler,
white water rafting tours in India can also be organized on the Indus River in Ladakh and
Brahmaputra River in Arunachal Pradesh
GOLDEN TRIANGLE TOUR IN INDIA
Welcome to the golden triangle tour of India. The holiday you will remember for the rest
of your life. If you are keen to take the picture for the India Gate, The Taj Mahal or the
Sand Dunes as the backdrop for your favorite photograph, which one will, you pick. Is it
difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs
Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful
Delhi. The golden triangle tour of India is probably the most captivating holiday that can
be spent at India. Over the years the Golden Triangle (Delhi - Agra - Jaipur) has made a
firm footing on the tourist map of the world.
TRADITIONAL TOUR IN INDIA
Traditionally, the journey (Yatra) is done from the west to the east starting from
Yamunotri, then proceeding to Gangotri & finally to Kedarnath & Badrinath. Yamunotri
& Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. Badrinath
falls under Chamoli & also house three out of five Panch Kedar, Panch Badris, Sacred
Sikh shrine of Hemkund Sahib, skiing paradise. Auli & the legendary Valley of Flowers.
The holy pilgrimage of Kedarnath nestles in Rudraprayag.
The Seven P‟s
Although Chardham are accessible through a network of motor able roads,
arduous trails remain the ancient sanctuaries of faith for fulfilling experience.
Marketing mix with tourism industry
Product is the combination of tangible and intangible elements. The tourism product,
which is mainly the destination, can only be experienced. The views of the location travel
to the destination, the accommodation and facility as well as the entertainment at the
destination all form the tourism product. Thus it is a composite product combination of
attraction, facilities and transportation. Each of these components has its own
significance in the product mix and in the absence of even single components, the
product mix is incomplete.
Components of Tourist Product.
BENEFIT MEANING WITH RESPECT TO THE
TRAVEL AND TOURIS
Core Benefit The fundamental benefit or service that
the customer is buying
Basic Product Basic, functional attributes Ticketing, hotel reservation
Expected Product Set of attributes/conditions the buyer
Customer friendliness, good food
That meets the customers desires
Prompt services, comfortable and
convenient trip, spectacular sights,
Potential Product The possible evolution to distinguish
Totally customized tour packages, A
grade service at every stage
Pricing in tourism is a complex process. Pricing includes the prices of other services like
Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also
depends on the Geographic location of the destination.
Pricing also depends on Seasonality. Seasonality is the most important factor in pricing.
To match demand and supply tourist managers try to get either discount. E.g. Taj is the
tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also
subject to government regulations. E.g. Air price changes tourism package also changes,
if Hotel charges change then also tourism package changes.
Pricing of the tourist product is a complex matter because of its composite nature.
Geographical location of the destination affects the pricing decision. At the same time,
seasonality factor and varying demand cannot be overruled. The objective of pricing in
any other firms is to fetch a target market share, to prevent competition, and to take care
of the price elasticity of demand.
A very important way, in which the travel and tourism business responded to their highly
complex pricing circumstances, is to operate at two levels. The first level is corresponds
with the marketing strategy, which concerns with the product positioning, value for the
money, long run return on investments etc. The second level corresponds to the
marketing operations or tactics where the prices are manipulated to match the current
demand and competition.
Different distribution strategies can be selected for Tourism marketing. Tourism as a
product is distributed as a travel. Internet is also used widely. There is also small agents
spread all over the town who plays a role of place. Large travel companies like Thomas
Cook, Cox & Kings, SOTC, etc they act as a wholesalers and these wholesalers also act
as a retailer.The tourism marketer may not have adequate choice of the tourist center,
because in most of the case the tourist destinations many be natural, historical attraction.
But, infrastructure facilities, transportation, communication are important for the
development of the tourist center. The major decision that the tourism marketer takes
regarding distribution is relating to the channel of choice and channel members.
The uniqueness of tourism industry is predominant position of intermediaries. The two
major functions performed by the distribution system in tourism marketing are:
To extend the number of points of sales or access, away form the location at which
services are performed or delivered
To facilitate the purchase of service in advance
Different distribution strategies may be selected to reflect the company‟s overall
objectives. The middleman may be tour operators, who buy tourism products in bulk and
make them available to travel agents who are retailers.
The range of tourist products, which are bought by the tour operators are airline seats,
hotel accommodation, bus for local sight seeing, etc. they may also sell directly to
customers. The latest mode of reaching the tourist is through Internet. Ticket booking can
also be done through the Internet and payment is made with credit card.
Advertising and sales promotion in Tourism can be very effective when supplemented by
publicity and personal selling. They use electronic, print all sorts of media they use; and
it is highly promoted industry. Public or PR (Public Relation) plays an important role in
tourism. It is also through recommendation of friends and relatives this is a biggest
Creation of awareness is an important factor in the formulation of marketing mix for the
tourism industry. The promotion task simplifies the activities of informing, persuading
and influencing the decisions of potential tourists. The promotion mix plays a vital role as
the users of service feel high degree of involvement and uncertainty about the product
and their role in buying process. Some of the important aspects of promotion are
advertising, publicity, sales support and public relation.
Advertising and sales promotion activities in tourism can be very effective when
supplemented by publicity and personal selling. Advertising messages may range from
subtly attractive visual messages and symbols designed to appeal and stimulate travel
desire and needs to simple sales announcements drawing attention to specific product
Word-of-mouth is a very important tool of promotion in tourism. Research shows that
about 80% of the tourist visited different places on the persuasion of their friends and
relatives and also their own judgments. Brochures are another form of communication
provided by tour operators to stimulate customers and motivate them to buy. They are
used to demonstrate in pictures and words the images and positioning of the product and
It plays a most important part in tourism. In people local people are very important, that
how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc
they are the people. Travel Company also like Railways, Air, etc. is included in people.
Normally a tourist assures a tourism quality like hotels, Travel Company.
The personnel who attend to the needs of the tourists form an essential ingredient in
tourism marketing. The sales personnel are responsible for dealing with the customer
behind the counter. The airline and transportation crew interact with customers while
traveling. The resort or hotel representatives enter to the needs of the tourist when they
reach the destination.
The tourist guides, who interact with the customers at the tourist location, all form the
people element in tourism marketing. These contract persons must be trained on
interpersonal skills as well as knowledge of the product. In the tourism industry the travel
agents and the travel guides are the two most important people who speak a lot about the
industry. Hence it is imperative that they have to be at their best at all times. Travel
guides especially, are expected to have a lot of patience, good sense of humor, tact to
transform the occasional tourists into habitual ones, thorough knowledge of the places,
linguistic skills etc.
The operation process of the tourism firm will depend on the size of the tourism firm.
The sequential steps involved in the delivery of the tourist products are:
Provision of travel information --- The information regarding the travel is provided at
a convenient location where the potential tourist seeks clarification about his
Preparation of itinerates ----- It is a composition of series of operations that are
required to plan a tour.
Liaison with providers of services --- Before any form of travel is sold over the
counter to a customer; contracts have to be entered with the providers of various
services including transportation companies, hotel accommodation, coaches for local
Planning and costing tours ----- Once the contracts and arrangements are entered into,
then the task of planning and costing the tour, this will depend on the tour selected as
well as individual requirements.
`Ticketing ---- The computerized reservation system has in recent years
revolutionized the reservation system for both rail and air travel.
Provision of foreign currency and insurance --- In case of foreign travel the final task
provide foreign currency as well as insurance
The tourist attraction, which is an expensive for the customer must be tangibilised with
the help of tangible items like, comfortable seats while traveling, layout, and design of
the resort, natural service scope, etc. the sign posts that indicate directions, route maps,
information regarding rules and regulations of the tourist spot and the sign regarding the
public utilities like toilets, telephone booth also form a part of the physical evidence.
Printed matters such as brochures also play an important role in the development of
tourism. As the product, in tourism is intangible. There is a need to describe fully the
product, which is done by providing an elaborate brochure, which shows how different
elements of the programmes are carefully planned to include all necessary information to
make holiday establishes expectation of quality value for money, product image and
status, which must be matched when the product is delivered.
Though there are a number of bases for segmentation of tourists, one of the most
important is Lifestyle. Traveling decisions are fantastically influenced by changing
lifestyles. They are also affected by other factors such as level of income, availability
of leisure time, etc.
Holiday As A Base
Demand As A Base
Geography As A
Demography As A
Purpose As A base
Age As A base
BASE OF SEGMENTATION CATEGORIES
Holiday Mass market
On the basis of regions, cities, etc.
Socio-economic Rich, Poor
Purpose Business Travel
Common Interest Convention
Such segmentation is useful when deciding the offerings to target a particular
segment. For example,
The mass market consists of vacationists that travel in large groups and prefer all-
inclusive tours. They are generally conservative.
The popular market consists of smaller groups going on inclusive or semi-inclusive
tours. This group includes pensioners and retired people.
The individual market consists of chairmen, senior executives, etc.
As the lifestyle changes, consumption of services might change. For example, a
newly married couple might prefer romantic holidays, but once they have children
they would prefer family vacations where there are plenty of activities to entertain
kids. Teens and youth might prefer adventure holidays whereas senior citizens would
probably prefer more relaxing vacations.
SWOT ANALYSIS OF INDIA
India‟s geographical location, a culmination of deserts, forests, mountains and
India is not only a vast country but also a beautiful country with world famous natural
locations, which attracts lots of foreign tourist everyday. India has all types of seasons
at the same time because of its tropical nature, as you will find the climate hot,
humid, cold and warm all at the same time in different locations. Also its location is
not very out of reach but easy to travel, as there are many modes of transport to reach
Diversity of culture, a blend of various civilizations and their traditions:
India‟s diversity is its greatest strength. There is so much to explore in India. One
cannot be tired of exploring its diverse culture, heritage and locations. The different
languages, dialects and other religious and cultural customs and traditions are all the
sources of attraction in India.
Lack of adequate infrastructure:
It is a major drawback. It is not the case of less money but the money is not being
utilized in the right places and in the right manner. The airlines in India, for example,
are inefficient and do not provide basic facilities at airports. The road condition in
India is very bad.
An intolerant attitude among certain sections of people:
This is among the people who do not like the foreigners and their entry into the Indian
Cultures as they feel that they will change the Indian Culture and attitude and replace
it with foreign culture.
No proper marketing of India‟s tourism abroad:
Foreigners still think of India as a land of snake, villages, beggars and elephants. The
Indians have not made any efforts to change this image and this has proved very
costly as foreigners still think of Indians as illiterates and narrow-minded
More proactive role from the government of India in terms of framing
The government is supporting India tourism industry with the recent appointment of
Mrs. Renuka Chaudhary a very intelligent and practical woman who would like to
develop India tourism. The Indian tourism industry should take this as an opportunity
and push forward its plans.
Allowing entry of more multinational companies into the country giving us a
This is going to develop and build the confidence in the minds of the foreigners who
would like to explore India.
Growth of domestic tourism:
Indian tourism will only develop if the roots are strong. So if the Indians themselves
travel around India the foreigners will feel confident to come to India. For e.g.:
Thomas Cook says “Travel Now Pay Latter.” Affordable traveling at leisure, plenty
of job opportunities.
Economic conditions and political turmoil in the other countries affects
As a result of this people are afraid to venture outside their own homes for fear of
terrorist attacks and threats to their lives.
Aggressive strategies adopted by other counties like Australia, Singapore in
There are hardly any tourists who confidently come to India and if the other countries
offer better packages and places then there is no reason why the tourists should visit
The important task is to get tourism accepted as an instrument of development and
national integration. For this it is necessary to create awareness of India‟s charms as a
tourist paradise and simultaneously addressing the important issue of toning up
infrastructure and then getting down to marketing the product in a pragmatic and
result oriented manner. All segments of the tourism trade should get together ands
hammer out a strategy taking into account the ground realities and demands of the
Major Destinations of India
India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges
in the north, and surrounded on three sides by water (the Arabian Sea, Bay of Bengal, and
the Indian Ocean), with a long history and diverse culture, India offers a wide array of
places to see and things to do. In 2004, foreign tourists visiting India spent 15.4 billion
USD - the ninth highest in the world. India is also ranked among the top 3 adventure
tourism destinations. One can expect to spend about $1,750 in 2005 dollars for a two
week visit, staying in accommodations equivalent to Western ones.
Delhi,known in India as the "Lotus Temple", the Bahá'í House of Worship is one of the
most famous landmarks in the Delhi. Delhi, the capital of the vast, mystic subcontinent
that is India. A fine blend of old and new, ancient and modern in every stream of life is
the soul of Delhi. A melting pot of cultures and traditions, religions and castes Delhi is
true to its democratic nature. Delhi has ruled always from the mythological days to the
present, the Aravali ridges and the Yamuna river stand a mute witness to it. The rulers
left behind their trade marks in the architecture. Tughlakabad fort and the Qutab Minar,
the Jama Masjid and the Lotus temple, The Humayun's tomb and the Red Fort, and India
Gate and the Magnificent President's house. Delhi is famous for its wide roads and crisp
winters. One of the few places in India where colours of nature changes with the seasons.
Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and
shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to
the beauty and glory of it. Big gardens, wide roads, ancient structures, and power of
politics is what Delhi is all about.
Perhaps India's best-known site is the Taj Mahal, one of the world's greatest architectural
achievements. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of
his wife, Arjumand Banu, more popularly known as Mumtaz Mahal. The Taj Mahal
serves as her tomb.
One of the popular tourist circuits is called the Golden Triangle: the cities Delhi; Agra
(site of the Taj Mahal); and Jaipur. Delhi is approximately 200 kilometers away from
Agra, and 250 kilometers from Jaipur.
India also has a large variety of protected wildlife. The country's protected wilderness
consists of 75 National Parks of India and 421 Sanctuaries, of which 19 fall under the
purview of Project Tiger. Its climatic and geographic diversity makes it the home of over
350 mammals and 1200 bird species, many of which are unique to the subcontinent.
Some well known national wildlife sanctuaries include Corbett, Kanha, Sariska, Periyar,
Ranthambore, and Bharatpur.
RAJASTHAN-THE LAND OF KINGS
Rajasthan has a rich history and culture making it one of the most popular tourist
destinations in India. Shown here is the Hawa Mahal in Jaipur, Rajathan.Rajasthan, the
"Land of the Kings", is one of the most attractive tourist destinations in Northern India.
The vast sand dunes of the Thar Desert attract millions of tourists from around the globe
every year. Major visitor attractions in Rajathan include:
1. Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture.
2. Jodhpur, fortress-city at the edge of the Thar Desert, famous for its blue homes and
3. Jaisalmer is famous for its golden fortress.
4. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages.
5. Bikaner is famous for its medieval history as a trade route outpost.
6. Mount Abu is also one of the world famous tourist place.
JAMMU AND KASHMIR-THE LAND OF HEAVENS
The Manasbal Lake near Srinagar, Jammu and Kashmir is 2000 meters above sea
level.Tourist destinations in Jammu and Kashmir include:
5. Vaishno Devi
Other cities of interest in Northern India include Gwalior, Khajuraho, Varanasi, Mathura,
The sunny beaches of Goa attracts millions of tourists every year.Goa is another popular
destination, famous for its excellent beaches, churches, and temples.
Goa, a tiny emerald land on the west coast of India situated between the borders of
Maharastra and Karnataka, is better known to the world at large as the former Portuguese
enclave on the Indian soil. With the rule of the Portuguese for over 450 years and the
consequential influence of the Latin culture, Goa presents a somewhat different picture to
the foreign visitor than any other part of the country. Not only the proportion of
Christians (almost all of whom are Catholics) in the total population of Goa much higher
than that obtaining in most of the other States; the general way of living is also markedly
different. Western influence is evident in the dress and food habits, and the general life of
the people is quiet and peaceful. A striking feature of Goa is the harmonious relationship
between the two principal religious communities, the Hindus and the Catholics, who have
lived together peacefully for generations.
ORISSA-SPIRIT OF Buddhism
Orissa has been a preferred destination from ancient days for people having interest in
spirituality, religion, culture, art and beauty of the nature. Ancient and medieval
architecture, pristine sea beaches, nature at her beautiful best, the classical and ethnic
dance forms and a variety of festivals, all in combine attract tourists from far off places to
explore this state to a have a divine exposure of love and hospitality.
Orissa has kept alive Buddhism and the
Buddha in its ancient womb. The spirit
of Buddhism still haunts the very air of
Orissa. Rock-edicts that have challenged
time stand huge and over-powering by
the banks of the river Daya. The silent
stones sing out songs of peace and non-
violence. The torch of Buddhism is still
ablaze in the sublime triangle at Udayagiri, Lalitgiri & Ratanagiri, on the banks of river
Birupa. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks
and twists of history. Precious fragments of a glorious past come alive in the shape of
stupas, rock-cut caves, rock-edicts, excavated monastries, viharas, chaityas and sacred
relics in caskets. Rock-edicts of Ashoka are a bonus for your eyes.
Tamil Nadu has a rich culture and offers a wide selection of temples famed for their
architectural beauty. Some of the more popular temple tour destinations include:
1. Chennai - The capital of Tamil Nadu has the second longest beach in the world, the
2. Madurai is known for the beautiful Meenakshi temple.
3. Rameshwaram is famous for the longest corridor in the world.
4. Kanyakumari, located at the tip of India, is at the confluence of the Bay of Bengal,
Arabian Sea and the Indian Ocean. Recently a massive statue of Thiruvalluvar has
been installed here.
5. Kumbakonam, known for the numerous temples in the town. The Mahamaham
festival is held here once in every twelve years and attracts millions of devotees to the
6. Tiruchirapalli known for its Akhilandeshwari temple and Rockfort temple.
7. Thanjavur has the famous Brihadeeswara temple.
8. The famous hillstations Kodaikanal and Nilgiris offer the visitors a welcome relief
from the usually hot climate in the state.
The southern state of Karnataka offers:
1. Bangalore, the IT capital of India, is also significant for its history;
2. Mysore, about 140km from Bangalore, has palaces, KRS Dam, several temples, a
Hindu temple atop Chamundi hills;
3. Srirangapatna, where nearby fortresses can be found (Tipu's);
4. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous
5. The Belur and Halebid temples are famed for their sculptural beauty;
6. Sravanabelagola has a Jain temple dedicated to king Bahubali. The statue is massive
and a Maha Masthaka Abhishekham performed one every year, attracts a huge
number of pilgrims;
7. Sringeri, located in the western ghats, has a wonderful temple dedicated to Sarada
8. The Western Ghats offer many other places of exceptional beauty like Agumbe,
9.Madikeri, Kodagu, Talakaveri, Kemmanagundi all places of immense natural beauty.
KERALA-GOD'S OWN COUNTRY
Kerala, nicknamed as "God's own country", is one of the most beautiful states in
Southern India. Shown here is Munnar, in Kerala.Kerala is an evergreen lush state,
tucked away in the southern corner of India. It is one of the most haunted visits of tourists
in India. The state has its own tourism brand name - "God's Own Country", which has
super-brand status. Kerala is famous for its backwaters and lagoons. Kerala is also known
for its Ayurveda. The state was nicked as one of the "10 paradises of the world" by the
National Geographic traveller. The government of Kerala offers tourism packages related
to Ayurveda also. The major attractions in Kerala include:
1. Backwaters, lagoons, tropical beaches and spice farms.
2. Hill stations at Thekady and Munnar
3. Enchanting waterfalls at Athirapilly and Vazhachal
4. An exquisite flora and fauna at its wildlife santuries.
5. Its historical monuments.
6. The housboats of Alapuzha.
Maharashtra with its diverse geographical features provides a range of tourist centres.
The state has a 720-km coastline dotted by rugs standing as mute witnesses down the
ages to the march of warrior kings, foreign trading vessels and invaders from across the
The beauty of Maharashtra is in its forts, caves and temples, so much so that it is
called 'Dagd-Ancha Desh', meaning the Land of Rocks. It has a lot to offer to a visitor, its
features are such that any tourist will definitely find something of his interest from among
its beaches, forts, caves, temples, cities, wildlife sanctuaries, bird sanctuaries etc. The
intricately carved caves of Ajanta, Ellora and Elephanta highlight the Indian heritage and
the spellbinding Indian Culture. Religious places like Pandharpur, Nashik, Shirdi,
Trimbakeshwar, Tuljapur, Ganapatipule, Bhimashankar etc are a refreshing experience
and make a fascinating whole.
Mumbai, the capital, can well claim to be (after Kolkata) the second cultural
centre of India. Also known as the First city of India, it is one of the world's
truly great cosmopolitan metropolises. Being the economic powerhouse of
India Mumbai is the most affluent and industrialized city in the country
today. Its tradition of glamour and showbiz makes it the city of dreams.
Lively and pulsating, Mumbai is India's answer to Hollywood, producing
more films each year than any other county in the world. It is also the centre
of a healthy theatre culture.
Madhya Pradesh-"Heart of India"
Madhya Pradesh is called the "Heart of India" only because of its location in the centre of
the country. It has been home to the cultural heritage of Hinduism, Buddhism, Sikhism,
Jainism and Islam. Innumerable monuments, exquisitely carved temples, stupas, forts and
palaces are dotted all over the State. Madhya Pradesh is also known as Tiger State
because of tiger population in MP (Madhya Pradesh). Many Famous national parks like
Kanha, Banthavgadh and Pench are located in MP. The natural beauty of Madhya
Pradesh is equally varied. Consisting largely of a plateau, the State has everything.
Spectacular mountain ranges, meandering rivers and miles and miles of dense forests
offering a unique and exciting panorama of wildlife in sylvan surroundings.
Originally known as Suk-Heem, which in the local language means "peaceful home",
Sikkim was an independent kingdom till the year 1974, when it became a part of the
Republic Of India. The capital of Sikkim is Gangtok, located approximately 185
kilometers from New Jalpaiguri, the nearest railway station to Sikkim. Although, an
airport is under construction at Dekiling in East Sikkim, the nearest airport to Sikkim
would be Bagdogra. Sikkim is considered as the land of Orchids and mystic cultures and
colorful traditions. Sikkim is well known among trekkers and adventure lovers, as West
Sikkim has a lot to give them. Places near Sikkim include Darjeeling also known as the
Queen of hills and Kalimpong. Darjeeling, other than its world famous "Darjeeling tea" is
also famous for its refined "Prep schools" founded during the British Raj. Kalimpong is
also famous for its Flora cultivation and is home to many internationally known
Uttaranchal is the 27th state of the Republic of India. Blessed with magnificent glaciers,
majestic snow-clad mountains, gigantic and ecstatic peaks, valley of flowers, skiing
slopes and dense forests, this Abode of Gods includes many shrines and places of
pilgrimage. Char-dhams, the four most sacred and revered Hindu temples: Badrinath,
Kedarnath, Gangotri and Yamunotri are nestled in the Mighty Himalayas. Haridwar
which means Gateway to God is the only place on the plains.A picturesque state, with a
breathtaking panoramic view of Himalayas, Uttarakhand promises its tourists a visit full
of fun and unforgettable moments. It contains the most fascinating and beautiful part of
the Himalayas and provide watershed for Gangetic River System spanning 300Km from
Satluj in the west to Kali river in the east. Nanda Devi (25640 Ft) is the second highest
peak in India after Kanchenjunga (28160 Ft). Dunagiri, Neelkanth, Chukhamba,
Panchachuli, Trisul are other peaks above 23000 Ft. It is considered abode of Devtas,
Yakashyas, Kinners, Fairies and Sages. They all are present here on glittering peaks,
roaring rivers, beautiful hills slopes and valleys in one or another form.
It boasts of some old hill-stations developed during British era like Mussoorie, Almora
Situated in the northern part of India, Uttar Pradesh is important with its wealth of
monuments and religious fervor. Geographically, Uttar Pradesh is very diverse, with
Himalayan foothills in the extreme north, the Gangetic Plain in the centre, and the
Vindhya Mountain Range towards the South. It is also home of India's most visited site,
the Taj Mahal, and Hinduism's holiest city, Varanasi. The most populous state of the
Indian Union also has a rich cultural heritage, and at the heart of North India, Uttar
Pradesh has much to offer.
Places of interest include Varanasi, Agra, Mathura, Jhansi, Prayag, Sarnath, Ayodhya,
Dudhwa National Park and Fatehpur Sikri.
Kolkata, one of the many cities in the state of West Bengal has been nicknamed the City
of Palaces. This comes from the numerous palatial mansions built all over the city.
Unlike many north Indian cities, whose construction stresses minimalism, the layout of
much of the architectural variety in Kolkata owes its origins to European styles and tastes
imported by the British and, to a much lesser extent, the Portuguese and French. The
buildings were designed and inspired by the tastes of the English gentleman around and
the aspiring Bengali Babu (literally, a nouveau riche Bengali who aspired to cultivation
of English etiquette, manners and custom, as such practices were favourable to monetary
gains from the British). Today, many of these structures are in various stages of decay.
Some of the major buildings of this period are well maintained and several buildings have
been declared as heritage structures.
THE PRESENT SCENARIO OF INDIAN
Chapter III: Research Methodology
Study the Consumer Behavior With regards to Travel And Tourism in India .
How Modernize is Travelling Habits of the people ?
Sampling Size: 10
Sampling techniques: Through Questionnaire
The Survey was conducted over a period of a month June (3-4days) . In which, I went to
tourists places of Delhi like Qutab minar,India gate etc.Tourist Coming from different
countries and made them aware of the survey, provided them with the questionnaire and
helped them in filling it.
The information which was seek from them was to predict how modernize their way of
travelling is. They were asked,
How often they travel?
For How long?
Where they travel to?
Objective of their travel.
How they plan their Trip?
Where do they stay?
Have much familiar they are with online travel assistance options ?
How they like to travel more?
Is India is a favourable destination?
All these information was seeked in form of following questionnaire:
Please go through the following questionnaire and identify the appropriate responses for
each of them. There is no such thing as a correct answer, therefore feel free to respond
Disclaimer: Your response via this questionnaire will be used strictly for academic
purposes. There will not be any commercial solicitation or usage of the response in any
kind / form whatsoever.
1. How often do you travel outstation?
Once in a Year
Once in 6 Months
Once in 3 Months
2. How do you Plan your Trip?
Through a Travel Agent
3. What is most common type purpose of your travel?
o Family Vacation
4. What mode of transportation do you opt ? Rate them on the basis of your preference
(most preferred at the top, Least preferred at the bottom )
Car, Bus, Train , Airplane, Ship
5.Where do you go most often ?
o Hill Stations
o Historically Significant places
o Commercially Busy cities
6. Do you travel internationally or domestically?
How many times you travel........................
7. With whom, Do you travel most often?
8. Where do you like to stay ?
o Expensive Hotels
o Economy Hotels
9.What is generally the length of the trip ?
o 1-2 days
o 3-5 days
o A week
o A fortnight
o A month
10. Do you think India is favourable destination for the tourist?
11. How many places you have visited till now in India (name them)?
12. Have you used any online travelling website?
o If Yes, how often?
every time when I plan a travel
13. What are the problems faced by you during travelling to India?
14. Which place you like the most? ( From places you have visited )
15. Is India has lots of heritage Sites?
16. India Is rich in culture?
17. Is India has beautiful natural environment ?
18. Does India have attractive destinations?
Chapter IV: DataReduction,Presentation & Analysis
With data available various analysis where done in order to study travelling behavior of
1. To start with Age Group.
The Sample was made of 47% people falling in the age group of 20-25 years. Next
trailing Age group was “below 20” years with 33 % of contribution. Age group of
25-30 and Above 30 years had contribution of 17% and 3% respectively.
Below 20 20-25 25-30 Above 30
2. Sex Ratio
57 of respondents where Male rest were Females .
72 % of respondents where student pursuing different courses of graduation level .
where a 15 % where engaged in service . Followed by 11 % engaged in Business
while rest two percent were Housewives .
4. No . of Trips
Student business Service Housewives
Once In a
Once in 6
Once in 3
As above data signifies , 36 % went out of their daily environment only once in year
. 21 % went out every month while 20 % went once in 6 months. 13 % went once in
3 months but only 10 % went every week.
When it comes to planning your Trip 69 % liked to plan their trip all by themselves
where as 31 % rendered the service of Travel agents .
By Yourself Through Travel Agent
When asked about the purpose of the Trips they make , 57% answered that it‟s
mostly Family vacation . Other 18% said that it‟s Adventure while 18% said that
they do it for Business point of view. While 5 % and 6% people defined their
purpose as Spiritual and religious.
Family Vacation Adventure Business
7. Mode of Transportation
People prefer Train over all the others followed by Car, Airplane, Bus and at the
50 % people commented that their preferred and most destination is Hill Station .
for 24 % people it‟s Commercially busy places, for 13% it‟s Deserts. While for 8%
and 5% it‟s Historically Significant places and Beaches .
9. International Travel
Out of sample 66% people Prefer international travel While 24% people Prefer
Both international As well Domestic & rest 10% Domestic only.
58 % of people prefer Making visits with Family members . While 21 % like to
travel alone. 18 % travel with friends . while only 2 % with colleagues.
64 % prefer to stay in Expensive Hotels , While 25 % choose Economy Hotels . 11 %
go for Resorts.
Major chunk Stay for 1-2 day 28%, closely followed by 30 % going for 3-5 days .
and 18 % staying for a week with 13 % staying for A fortnight and 11 % for a
month and so.
77 % people do not use any kind of Travel based websites while 23 % does it
Q 14-18 (Data analyses as follow bellow)
Use of travel Sites
LEARNINGS FROM THE TRAINING
It was a great opportunity for me to work with Travel mate India. From this valuable
training I have learnt many beneficial things.
How to present myself in a pleasant manner.
How to render the best possible services to the clients.
The value of timely services provided to the clients.
Updating all the documents, files and related information for the visas.
Coordinating with the files before and after departure with the accounts team.
How to negotiate with the clients on phone as well as walk in clients.
How to make proper quotation for clients as per their requirements.
How to make healthy relation with the head office for ticket indents etc.
The significance of having all round guidance and support from seniors.
The importance of exhibiting a very important relationship in the office.
The importance of having a very competitive and healthy growth.
I have also learnt how to book a tour for the tourists. The tour can be of two types.
One is FIT and the other is GIT. FIT means where the tourist wants to travel
individually or only with his / her family. GIT means where a large number of
persons gathers together from different parts .
Got to know about the different types of visa forms which are to be filled at the
time of applying visa for the tourist.
I have also learnt about the ticketing procedure of Galileo.
All the while it was a great adventure of learning the various aspects of
CHAPTER-V CONCLUSION AND SUMMARY
Wars, tsunami and bird flu etc. are serious problems that have a significant affect on
tourism. But, these are not the elementary problems. Infrastructure is one primary
problem to many industries in India. Infrastructure in India has improved but still it is far
from what is required to become a world tourist destination. Another one is the infamous
corruption of India, which is a major obstacle to the tourism industry. Resolving these
issues will itself help in overcoming other smaller problems mentioned above.
Government of India has a target of 10% GDP growth rate, with the present
growth rate at around 8%. To maintain such a high growth rate and increase the
employment opportunities also at the same rate, it has to exploit the highly potential and
growing sectors like Tourism. And, to fully exploit these sectors, problems related to
these sectors should be addressed along with the fundamental issues like infrastructure