AND USING YOUR PASSION (AND THE INTERNET)TO GROW YOUR BUSINESS
WHO ARE WE?-What is Resource Magazine?-What is RETV?
BASIC COMPONENTS TO YOUR ONLINE PRESENCE• Website• Blog• Social Media• Eblasts
WEBSITE• How do you create a website for your business without getting ripped off? a. Skip the web designer b. Decide what you need your site for c. Choose your route based on your abilities andcomfort - Wordpress - E-commerce (shopify, volusion, wix, etc.) - Livebooks or other template based sites. d. Collectives that can add or be a solution to your website/ business issues ex: etsy, dripbook
BLOG• Start with establishing your blog. Choose a blogging platform-there are many out there, once you pick, its best to stick with it or you risk losing all your blogging history. a. wordpress b. tumblr c. blogger d. blogspot, etc.
MAINTAIN A HEALTHY BLOG LIFE• Talk about things that pertain to you and your business• Use your own voice, create an image for yourself, so people can relate your content• Blog daily, make it a habit and have fun with it.• Interact with people. People are not there to sit and listen, interacting with your audience is essential.• Give back- online communities and networks grow and expand when you give back. If you are generous on your social networks, you will get much better reactions. Ex: Talk about your friends and others in your community and market. Give a shout out to someone’s good work or new site.• Make your blog easy to read and easy to navigate.• Caption and tag your images.• Tell the truth when responding to criticism.• Don’t blog when you have nothing to say.
SOCIAL MEDIA• Essentials everyone should have: a. Facebook b. Twitter c. Google + *
OUTSIDE OF THOSE TWO BASICS, THERE ARE HUNDREDS OF SOCIAL MEDIA OUTLETSTHAT CAN BE HELPFUL FOR YOUR PARTICULAR BUSINESS. START WITH RESEARCHING SOME OF THESE AND FIND ONES THAT TUNE INTO YOUR MARKET. a. Linkedin b. Foursquare c. Stumbleupon d. Hunch e. Orkut f. Digg g. Reddit h. Flickr i. Last fm j. Ping fm k. viddy l. shortform m. boxee n. and many more.
DON’T BE OVERWHELMED BY JOINING MANY SOCIAL MEDIAS. IT MAY SEEM LIKE A LOT TO MAINTAIN, BUT THERE ARE TOOLS NOW THAT CAN MAKE YOUR JOB EASIER. a. Hootsuite b. Tweetdeck c. Tumblr-auto-set d. bit.ly e. social oomph f. involver (can help organize and pimp out your facebook page)
EBLASTS• Snail mail is ineffective in this day and age, learn how to properly manage your mailing list and eblasts.• Join a bulk-mailing program a. Constant Contact b. campaigner.com c. emma d. icontact e. mailchimp
LEARN HOW TO MANAGE YOUR LISTS AND THE GROWTH OF YOUR DATABASEa. Use a plugin or embed code on your site toaccommodate mailing list sign upb. Utilize in person/ in store/ at event opportunitiesto allow people to sign up for your mailing listc. Contests, giveaways, social media contests can allhelp grow both your email list and your social mediafollowings
SEND GOOD EMAILSa. Design your emails in conjunction to the designof your brand and your site. The best way to createthis is to -Design in indd, photoshop or illustrator (program of your choice) -Save for web through photoshop - Code in illustratorb. If you don’t know how to do this. Then use thecustom design services most bulk email providersoffer. It’s worth it.
AUTOMATE IT! @#%!• Most email programs now offer social media automation. Use it. Add all your social media networks and set your email campaign to be blasted through these outlets as well. Makes life much easier.
WEBSITE, BLOG AND SOCIAL MEDIA INTEGRATIONa. Make sure there are links to all of theabove accessible on your website.b. Make sure all is easily navigated to.c. Don’t over burden yourself. Start with alink to your blog, and links to youressential social media outlets.
PLUGINS ARE YOUR BEST FRIENDa. If you choose to go with a wordpress blog use pluginsto get the job done. Some essentials: -Google analytics -Facebook like button -Google plus button -Bumpin or some other social media widget -SEO pluginb. Some plugins that will be helpful for most: -A calendar plugin -Stumbleupon plugin -Google maps
Mobile• Can you blog and use your social networks through your mobile device?• Information demand is immediate these days, mobilize your business.
IN CONCLUSION• Create a brand identity that will be carried out through all of your networks.• Establish all of your essential online entities. (website, blog, eblasts, social networks)• Connect all of the your networks together to work stronger as a WHOLE.• Get your message and your company out to the world.• Don’t forget that online can only take you so far and person to person business is just as important.
CONTACT US• Alexandra Nikialex@resourcemagonline.com• Adam Sherwinadam@resourcemagonline.com