NewsabilityHow to shape data andchange perceptionsNikita Lukianets
This presentation was made possible withthe great help of use-age organization and,specially, Teresa Colombi
Theodor Roosevelt                     It’s not our resources that                    make us a great nation, but          ...
90% of information input is visual channel
Attention Economy
And we can build a model :)                          Concentration                             [Y/N]                 Switc...
Big Amounts of Data and growing
Attention is scarce resource
Attention is disturbed, deteriorated     primary → secondary priority
Attention = luxury
Attention Economy  Attention = €
we   pay   attention
We stop reading, just sliding     through materials
News, becoming old by oneday, are now obsolete in hours,   and just because we pay  attention to “newer” news
Content is very important
Herbert Simon “Information Law”, 1971                              Spiked growth of                            information...
Attention deficit                       Attention deficit                    hurts the economic model of news             ...
It’s about history
Interest with compliance weight
APML – Attention Profile Markup Language
What about design
Design-wise: Use dashboard                             Fictional
Focus and Optimization                                  A Better Design      Your Design      Optimized at Local Maxima   ...
Tool: infographics
Data, Information, Knowledge          lat. informatio — explanation;          gr. γραφικος — illustrative
Not tables
Not images
Tărtăria tablets [5500 BC], it has a long history
Examples: infographics
Mapping. Dynamics + Distribution
Heat Map
Heat Map
Inclusion
Scale
Mapping - comparison
Process )
Or this way
Clustering at http://www.elmundo.es/
Structure ~ real objects
Coding with Chernoff Faces                             The Use of Faces to Represent Points                             in...
Structure again: Coffee is different
Scaling
Trees©Nikita Lukianets, LimeJam
All-in-one
Comics
Instruments
Geo-mapping ImapBuilder - http://www.imapbuilder.com/ amMap - http://www.ammap.com/
Project Crescent, Power Pivot  Crescent (in SQL Server 2012)
Affinity analysis  Touch Graph  http://www.touchgraph.com
Frase-frequency analysis Wordle Text Clouds http://www.wordle.net/
Bin connection analysis  GATE – General Architecture for Text Engineering, IBM many Eyes  http://gate.ac.uk/
Using Isotype Pictograms                      lat. pictus — draw                      gr. γράμμα — mark  Keywords: Isotype...
Numbers and Meanings
Color Grades  COLOURlovers  http://www.colourlovers.com  Kuler Adobe  http://kuler.adobe.com/
Choosing the right visualization type
A formula
Statement we need to show                   {X} is [huge]
Fact that looks crazy      [9 876 543 210 000 000 000 000]        {X} [created] each [second]
Link to a tangible object             It is as [many] as        [50x][stadiums] of [people]
Reinforce statement     and {X} is as [big] as [Jupiter]
Reinforce the statement with metaphor         If we imagine that {X} is …                 It will be …
TUFTE rules              1. Compare, show     difference.              2. Show structure and   mechanisms.              3....
Just try
Hormones rule our lives   schizophrenia   anxiety   happiness                                         Dopamine            ...
Ivan Pavlov, 1904                    Yes, you can train attention
Get your hands dirty
Go-do        Define objects                         Align                            Define                               ...
Why to change through design?The IT and data-driven revolution has madebusiness more reliable, but it has also drivencoura...
nikiluk@outlook.comskype, twitter: nikiluk
nikitalukianetsI Help companies tobring meaning to theirproducts and services.Start-up, Microsoft,Milano, UX, LimeJam,Hitc...
P.S. Read Books
The Visual Display ofQuantitative InformationTufte, Edward R.
Visual Complexity:Mapping Patterns ofInformationManuel Lima
The Attention Economy:Understanding the NewCurrency of BusinessThomas H. Davenport
The Cinematic Mode ofProduction: AttentionEconomy and the Societyof the Spectacle (Interfaces:Studies in Visual Culture)Jo...
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how to shape data and change perceptions

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Newsability

  1. 1. NewsabilityHow to shape data andchange perceptionsNikita Lukianets
  2. 2. This presentation was made possible withthe great help of use-age organization and,specially, Teresa Colombi
  3. 3. Theodor Roosevelt It’s not our resources that make us a great nation, but how we use them
  4. 4. 90% of information input is visual channel
  5. 5. Attention Economy
  6. 6. And we can build a model :) Concentration [Y/N] Switch Volume [∆E] [#] Stability [∆T]
  7. 7. Big Amounts of Data and growing
  8. 8. Attention is scarce resource
  9. 9. Attention is disturbed, deteriorated primary → secondary priority
  10. 10. Attention = luxury
  11. 11. Attention Economy Attention = €
  12. 12. we pay attention
  13. 13. We stop reading, just sliding through materials
  14. 14. News, becoming old by oneday, are now obsolete in hours, and just because we pay attention to “newer” news
  15. 15. Content is very important
  16. 16. Herbert Simon “Information Law”, 1971 Spiked growth of information causes attention deficit.
  17. 17. Attention deficit Attention deficit hurts the economic model of news sites, blogs, search engines, online stores, web advertising
  18. 18. It’s about history
  19. 19. Interest with compliance weight
  20. 20. APML – Attention Profile Markup Language
  21. 21. What about design
  22. 22. Design-wise: Use dashboard Fictional
  23. 23. Focus and Optimization A Better Design Your Design Optimized at Local Maxima Current
  24. 24. Tool: infographics
  25. 25. Data, Information, Knowledge lat. informatio — explanation; gr. γραφικος — illustrative
  26. 26. Not tables
  27. 27. Not images
  28. 28. Tărtăria tablets [5500 BC], it has a long history
  29. 29. Examples: infographics
  30. 30. Mapping. Dynamics + Distribution
  31. 31. Heat Map
  32. 32. Heat Map
  33. 33. Inclusion
  34. 34. Scale
  35. 35. Mapping - comparison
  36. 36. Process )
  37. 37. Or this way
  38. 38. Clustering at http://www.elmundo.es/
  39. 39. Structure ~ real objects
  40. 40. Coding with Chernoff Faces The Use of Faces to Represent Points in K-Dimensional Space Graphically, by Herman Chernoff © 1973 American Statistical Association.
  41. 41. Structure again: Coffee is different
  42. 42. Scaling
  43. 43. Trees©Nikita Lukianets, LimeJam
  44. 44. All-in-one
  45. 45. Comics
  46. 46. Instruments
  47. 47. Geo-mapping ImapBuilder - http://www.imapbuilder.com/ amMap - http://www.ammap.com/
  48. 48. Project Crescent, Power Pivot Crescent (in SQL Server 2012)
  49. 49. Affinity analysis Touch Graph http://www.touchgraph.com
  50. 50. Frase-frequency analysis Wordle Text Clouds http://www.wordle.net/
  51. 51. Bin connection analysis GATE – General Architecture for Text Engineering, IBM many Eyes http://gate.ac.uk/
  52. 52. Using Isotype Pictograms lat. pictus — draw gr. γράμμα — mark Keywords: Isotype, Vienna method, Otto Neurath & Gerd Arntz
  53. 53. Numbers and Meanings
  54. 54. Color Grades COLOURlovers http://www.colourlovers.com Kuler Adobe http://kuler.adobe.com/
  55. 55. Choosing the right visualization type
  56. 56. A formula
  57. 57. Statement we need to show {X} is [huge]
  58. 58. Fact that looks crazy [9 876 543 210 000 000 000 000] {X} [created] each [second]
  59. 59. Link to a tangible object It is as [many] as [50x][stadiums] of [people]
  60. 60. Reinforce statement and {X} is as [big] as [Jupiter]
  61. 61. Reinforce the statement with metaphor If we imagine that {X} is … It will be …
  62. 62. TUFTE rules 1. Compare, show difference. 2. Show structure and mechanisms. 3. Use polivariant data, at least 2 dimensions. 4. Get to full integration of text, numbers, graphics. 5. Show sources and metadata. 6. Remember about content, it’s core.
  63. 63. Just try
  64. 64. Hormones rule our lives schizophrenia anxiety happiness Dopamine Serotonin Oxytocin depression love stress Noradrenaline Adrenalin
  65. 65. Ivan Pavlov, 1904 Yes, you can train attention
  66. 66. Get your hands dirty
  67. 67. Go-do Define objects Align Define sequence of and Structure relationships actions, events Set Find the right quantitative model- criteria presentation
  68. 68. Why to change through design?The IT and data-driven revolution has madebusiness more reliable, but it has also drivencourage and intuition out of management.Bridging design thinking with management sciencewill create better leadership. Any attempt to driveinnovation with design needs to acknowledge thatthere are many factors within the clientorganization that can affect the ability to deliverinnovation.
  69. 69. nikiluk@outlook.comskype, twitter: nikiluk
  70. 70. nikitalukianetsI Help companies tobring meaning to theirproducts and services.Start-up, Microsoft,Milano, UX, LimeJam,Hitchhike, Dance
  71. 71. P.S. Read Books
  72. 72. The Visual Display ofQuantitative InformationTufte, Edward R.
  73. 73. Visual Complexity:Mapping Patterns ofInformationManuel Lima
  74. 74. The Attention Economy:Understanding the NewCurrency of BusinessThomas H. Davenport
  75. 75. The Cinematic Mode ofProduction: AttentionEconomy and the Societyof the Spectacle (Interfaces:Studies in Visual Culture)Jonathan Beller
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