Your SlideShare is downloading. ×
Design-Driven Innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Design-Driven Innovation

2,162
views

Published on

innovation is moderated by the ability of the organization to deliver it. So innovation management is exactly in building ability do deliver product to the market.

innovation is moderated by the ability of the organization to deliver it. So innovation management is exactly in building ability do deliver product to the market.


0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,162
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
50
Comments
0
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MEAN INGS DESIGN IS THE INNOVATION OF MEANING
  • 2. 1. Languages 2. Value Proposition Development 3. Branding 4. Recommendations
  • 3. What are their origins, types and roles
  • 4. our capacity for acquiring and using complex systems of communication
  • 5. WRITING SYSTEMS
  • 6. LGBT WHAT DO YOU THINK?
  • 7. Noam Chomsky @Pisa University, 1980s
  • 8. LGBT Language Government & Binding Theory
  • 9. our capacity for acquiring and using complex systems of communication
  • 10. DEFINE
  • 11. Sign Meaning Real object Triangle of reference The Meaning of Meaning (1923) by Ogden and Richards
  • 12. Sign “lion” Meaning one of the four big cats in the genus Panthera. Real object
  • 13. Meaning estimate the mean of a normally distributed population in situations where the sample size is small and population standard deviation is unknown Real object
  • 14. lat. pictus — draw gr. γράμμα — mark
  • 15. UNDERSTAND THE LANGUAGE OF YOUR COMPANY
  • 16. HTTP://GATE.AC.UK/ FOR
  • 17. BRING NEW MEANING
  • 18. =
  • 19. What is Value Proposition and why do we need it
  • 20. ©Nikita Lukianets, LimeJam Blue Ocean Strategy • Demand generation • No rules defined yet • Competition • Price differentiation • Defined rules W. Chan Kim и Renée Mauborgne
  • 21. != PRODUCT TO THE MARKET
  • 22. OR 
  • 23. ORGANIZATION User + Society Should we? Capability + Organization Could we? Would we? Brand + Organization
  • 24. EVERYONE INVOLVED level challenge Line workers Project Management Middle Management Senior Management
  • 25. CURRENTLY DO
  • 26.  Vision + Mission  Leadership  Communication  Behavior  Willingness  Competencies  Work processes  Legacy systems
  • 27. MODEL
  • 28. DO
  • 29. USER-CENTERED DESIGN
  • 30. DESIGN-DRIVEN INNOVATION
  • 31. RADICAL INNOVATION
  • 32. Technology driven Component focus Use Case Defect as a measure System power Design driven Solution Scenario User success as a measure Holistic experience
  • 33. THE MEETING
  • 34. By Alex Ostwalder
  • 35. JOBSBy Alex Ostwalder
  • 36. GAINS PAINSBy Alex Ostwalder
  • 37. RELIEVEBy Alex Ostwalder
  • 38. CONTRACT
  • 39. ? ? ? ? ? MODEL 
  • 40. http://www.businessmodelgeneration.com/downloads/value_pr oposition_designer_draft.pdf
  • 41. Promise Differentiation Support Price Risk Effort required is this for me? target audience why is yours better? underline a meaningful difference in competition why should i believe you? evidence to support the benefit claims what does it cost? real cost of the offering for the consumer what might go wrong? adoption risks for the target audience what should I do to make it useful? target audience’s implementation effort what’s in it for me? benefits product gives to the target audience
  • 42. Branding is not a logo. Branding is a story to tell
  • 43. THE BRAND STORY
  • 44. THE ECOSYSTEM
  • 45. ATTITUDES
  • 46. SO WHAT’S NEXT?
  • 47. BRAND POSITIONING FRAMEWORK Core Target Audience Needs and Insights • Core need #1 (from Value Proposition Framework or Vision Document) • Secondary need #2 • Secondary need #3 Brand Positioning Statement For %target audience% who want to do %target audience perception/insight/need%, %Brand or Product Name% is the %generic descriptor/category% that %single overarching benefit%. Unlike %the competition%, %Brand or Product Name% is %differentiating support pillars%. Alignment with Corporate Brand Promise A few sentences that describe the alignment. Ask yourself: Will the core audience easily see that the brand or product aligns with the values of the your company’s brand? Support Pillar 1 Support Pillar 2 Support Pillar 3 Key Support Point Customer Issue Solved by Support Point Key Differentiation from Competition
  • 48. %TARGET AUDIENCE% %PERCEPTION/INSIGHT/NEED% %PRODUCT NAME% %CATEGORY% %SINGLE OVERARCHING BENEFIT% %COMPETITION% %PRODUCT NAME% %SUPPORT PILLARS%
  • 49. A BAR
  • 50. DELIVERING
  • 51. Some recommendations
  • 52. Work is hard. Please,accept it and work-work-work.You can make someone's life a bit better
  • 53. GET YOUR HANDS DIRTY
  • 54. Yes, you can solve problems and bring new meanings to things,processes,events
  • 55. MEANINGS SOLVE PROBLEMS
  • 56. Be quick in doing quick and low-fidelity prototypes. Proto=“lowest”
  • 57. MAKE QUICK LOW-FIDELITY PROTOTYPES
  • 58. Help people to solve their tasks.Don’t stop them,their jobs = your product offerings.Remove blockers as much as you can.
  • 59. Какую проблему вы решаете? DON’T STOP YOUR USER
  • 60. It is important to come back and start planning product improvements before the previous version is released
  • 61. 1 2 3Project goals, user goals, information architecture & story board Interaction model & visual design proposal Final visual design & measured UI 4 Regular drops of working code & broad dogfooding
  • 62. WHY TO CHANGE THROUGH DESIGN? The IT and data-driven revolution has made business more reliable, but it has also driven courage and intuition out of management. Bridging design thinking with management science will create better leadership. Any attempt to drive innovation with design needs to acknowledge that there are many factors within the client organization that can affect the ability to deliver innovation.
  • 63. nikiluk@outlook.com http://linkedin.com/in/nikiluk skype: nikiluk NIKITA LUKIANETS I Help companies to bring meaning to their products and services